Expand2Web Intro - Small Business Owners: Are You Getting New Customers from the Web?

1. Small Business Owners
Are You Getting New Customers From the Web?

2. The Internet is becoming the primary way consumers
find local goods and services.
Surpassing the print Yellow Pages!

3. Each month = Billions of Internet searches.
45% of them are for local goods and services
3.6 Billion 4.4 Billion
Local Non-Local
Searches Searches

4. Two Kinds of Search Results
( in general )
2. Paid Search Results
1. Natural Search Results
(not paid)

5. Well, Actually There Are 3...
LOCAL
Search Results

6. Local Search
Is a HUGE opportunity for your business
Customers searching
Your Business
can find...

7. Local Search = the
New Yellow Pages!
Internet Search is much like the Yellow Pages,
except you get multiple listings!
Each keyword search is like a different listing:
1. chiropractic
2. sports chiropractic
3. whiplash
4. back pain
5. chiropractor sunnyvale
6. chiropractor san jose

8. Recommendations
1. Get a Web site
2. Optimize it for local search keywords
3. Get Listed in Google,Yahoo, MSN local directories

9. Recommendation #1
Get a Website
Remington Chiropractic
Sunnyvale Chiropractor Dr. Pamela Wells
Business Information Photos
Sunnyvale Chiropractor - Remington Chiropractic was founded
on the philosophy that the best health care is that which
It doesn’t have to be fancy
acknowledges each patient as a unique individual.
Products/Services
In addition to Chiropractic adjusting, your treatment program
might include :
It should include a “call to action”
Exercise training
Management of sports injuries
Schedule an Appointment Today:(408) 737-0330 It should include your business name and
address on every page
Remington Chiropractic
685 East Remington Drive Business Contact Us
#C
Sunnyvale, CA 94087 Hours To request a quote, or to ask us
a question, type it below and
Directions M 8-5 we'll respond quickly!
T 8-12 Question/Request
W 8-5
TH
F
8-5
8-5
Content should include the keywords that
people will search on
Sat closed
Email
Sun closed
Submit
Map data ©2008 Tele Atlas - Terms of Use
tel: (408) 737-0330 | email: doctor@remingtonchiro.com © 2008 Remington Chiropractic
685 E Remington Dr, Sunnyvale, CA 94087, USA Website provided by Expand2Web

10. Recommendation #2
Optimize It
Remington Chiropractic
Sunnyvale Chiropractor Dr. Pamela Wells
Spend some time identifying the
Business Information Photos
keywords that you want to show up for
Sunnyvale Chiropractor - Remington Chiropractic was founded
on the philosophy that the best health care is that which
acknowledges each patient as a unique individual.
Products/Services
The <title> tag is important!
In addition to Chiropractic adjusting, your treatment program
might include :
Look at your competition and emulate
Exercise training
Management of sports injuries
Schedule an Appointment Today:(408) 737-0330
Remington Chiropractic
Business Contact Us
Rich, descriptive content
685 East Remington Drive
#C
Sunnyvale, CA 94087 Hours To request a quote, or to ask us
a question, type it below and
Directions M 8-5 we'll respond quickly!
T 8-12 Question/Request
W 8-5
TH
F
8-5
8-5 Get people to link to it
Sat closed
Email
Sun closed
Submit
Map data ©2008 Tele Atlas - Terms of Use
tel: (408) 737-0330 | email: doctor@remingtonchiro.com © 2008 Remington Chiropractic
685 E Remington Dr, Sunnyvale, CA 94087, USA Website provided by Expand2Web

11. Recommendation #3
Get Listed
List your business in the local business
center for Google, Yahoo and MSN
Complete your profiles, include pictures,
business hours and a coupon if appropriate
Get your best customers to post a review

12. Get Started Today
Need a Website? Have a Website?
The Expand2Web Online Business Card Web Presence Analysis
Get online and listed in minutes! Recommendations for your website
http://expand2web.com/quickstart
Free Special Report: How to Get Your Business Online
Links to Google, Yahoo, MSN Local Business Centers
Links to other Local Search resources for your Business