1. <XML> What's it all about and why are they doing this to me? 2010 NIRMA Annual Meeting Don Bridges Data Conversion Laboratory

2. Scope of Presentation When all you have is a hammer, all the problems looks like nails. For static documents, you probably have a great solution For dynamic documents, you probably have a viable (for now) solution This presentation looks at the issues with dynamic docs 2

3. Agenda Current Situation Problems with Current Situation Implications of Problems Industry Needs XML Basics XML Benefits 3

4. Current Situation Information in a ‘word processor’ Creation / revision / storage Delivery is hardcopy and/or PDF based Graying workforce More information in repository Larger communiqués with regulators

5. Graying Workforce Source: U.S. Bureau of Labor Statistics, 2005 5

6. More Information 100,500 The number of words an average person consumes – meaning, reads or hears – every day Amazingly, the amount we read has tripled from 1980 to 2008. TASK ALERT Source: University of California, San Diego

7. Government Trends Government moving towards XML content for regulatory submissions FDA (Product labeling: SPL) EPA (Product registration) USDA (Product registration) SEC (Financial reporting: XBRL) DOT (Trucking manifest: ACE) We expect it’s a matter of WHEN, not IF NRC will mandate XML content.

9. Limited Delivery Options

10. Difficult to capture experience

11. Younger workers want dynamic delivery

12. Overwhelmed by information

14. Risk of Falling below minimum experience levels

16. Across silos (Records, Training, Operations, Maintenance)

17. Capability to deliver to emerging media

18. Intranet, eBook, iPhone, …

19. Deliver only the relevant information quickly

20. Enhance the knowledge base

22. I’m a web page Paul is editing my layout Widgets R Us, International I got prices from SAP at 3:07 PM New content here. Product info below. Links to events at the bottom. Fancy graphic to the right. Tom is editing my product description My user likes pastel colors Widget $9.99 Widget Deluxe $29.99 Widget Extra $59.99 Supersized Widget $99.99 The super-duper widget removes stains and leaves everything smelling extra clean. Only Mary can edit my links Visit our partner site Visit our sponsors Try our new brand of widget Read news about us XML Doc are Smart Docs

24. Consistent Content

25. Integrated Information

26. Reusable Components

27. High-Quality Images13

28. Widget $9.99 Widget Deluxe $29.99 Widget Extra $59.99 Supersized Widget $99.99 The super-duper widget removes stains and leaves everything smelling extra clean. Widgets R Us, International Visit our partner site Visit our sponsors Try our new brand of widget Read news about us Paul edits the look and feel New content here. Product info below. Links to events at the bottom. Fancy graphic to the right. Tom edits the product description Widget $9.99 Widget Deluxe $29.99 Widget Extra $59.99 Supersized Widget $99.99 The super-duper widget removes stains and leaves everything smelling extra clean. Mary edits the links section Visit our partner site Visit our sponsors Try our new brand of widget Read news about us Parallel Workflow Many people work on same document simultaneously Presentation separated from content 14

29. Outline Template Title Executive Summary Body paragraphs Summary (No more than 500 characters) Copyright notice Consistent Content Many authors, one outline Many authoring tools, one file format Mary prefers MS Word with i4i Plug-In Scott uses Just Systems XMetaL 15

30. Widgets R Us, International New content here. Product info below. Links to events at the bottom. Fancy graphic to the right. Product Database Widget $9.99 Widget Deluxe $29.99 Widget Extra $59.99 Supersized Widget $99.99 The super-duper widget removes stains and leaves everything smelling extra clean. SAP Oracle Visit our partner site Visit our sponsors Try our new brand of widget Read news about us Marketing Collateral PR Boilerplate Integrated Information Seamless merger of structured & unstructured data

31. Safety Procedure Work Card Training XML Content Component Reusable Content Store content once, centrally Share everywhere in customized formats 17

32. High Quality Images Scalable Vector Graphics (SVG) for image quality Merging images and information The bike is a 10-speed I’m an image of a bicycle The bicycle is yellow This bike costs $395

33. XML Systems Management Authoring Delivery

34. Content Management Location Filing & Retrieval Security Disaster Recovery Retention Archiving Workflow / Approval Authentication

36. Large, growing volume of content to manage and archive

37. Multiple consumers of information

38. Internal knowledge management

39. Public Web Sites

40. Partners (Suppliers, etc.)

41. Faster Maintenance21

42. Case Study – AEP Legacy systems manage controlled documents such as: Standard operating procedures (SOPs) Vendor drawings, Quality assurance records (reports, assessments, & standards) The systems manage images of the original documents but offer no intelligent content control Industry estimates anticipate document growth to be (25%) per year over the next 5-7 years Need for robust, scalable solutions Users need to be able to quickly search and access to millions of content objects Migration to “intelligent” actionable content

43. Conclusion 23 XML solves many business problems Speed Consistency Accuracy Labor Regulators expected to require more information in XML format in the future Now is the time to develop a plan…

44. DCL News 24