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Consumer preference towards mobile devices is changing, and the young generation these days tend to replace television with smartphones. This is proving to be conducive for the growth of the smartphone market in India. With a 14% yearly market growth since 2016, India is the fastest growing smartphone market globally. Read More: https://bit.ly/2TOHeM9.
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Mobile subscribers grew multiple folds over the last decade which also led to an increase in the mobile phone sales in India. This uptake in the market in recent years has changed the dynamics of the mobile phone retail market. In this research note from Ipsos Business Consulting, we present the landscape of the mobile phone retail market, including the mobile phone growth, smartphone penetration, emergence of domestic handset players, mobile retail market trends and our outlook.
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The Indian mobile subscriber base is likely to sustain the rapid growth recorded in the past few years. Presence of skilled labour pool, improving telecom infrastructure, favourable demographics, rising disposable incomes of consumers, declining tariffs, increasing demand, growing attraction for mobiles with new features and greater availability of handsets at lower prices, are expected to continue driving the growth of the telecom sector, going forward. However, the companies are likely to encounter a more challenging business environment in the near future, given the sustained fall in ARPUs, rapidly increasing competition and consequent pressure on margins and regulatory risks. Companies with good rural coverage, better operational efficiency, and superior quality of service are likely to stay ahead of competitors. The industry will also witness the mergers of relatively smaller companies with the big players. Only big three or four players will dominate the market and direct price war may stop and Industry will agree on a standard pricing and competition will on the services and offerings.
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Mobile industry
1.
INDUSTRY PROFILING :
MOBILE INDUSTRY UNDER THE GUIDANCE OF PROF A.K. SHARMA Submitted by – Dishant Hans (22) Mohit Goyal (33) Piyush Jain (43) Shivank Rastogi (57) Vaibhav Agrawal (66)
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INDUSTRY PROFILING –
MOBILE INDUSTRY
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DISTRIBUTION IN TERMS
OF UNITS INDUSTRY PROFILING – MOBILE INDUSTRY
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GROWTH RATE
OF INDUSTRY INDUSTRY PROFILING – MOBILE INDUSTRY
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FOREIGN DIRECT INVESTMENT
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GSM & CDMA
Mobile Phone Importers Data 570100309 67043 SONY ERICSSON 3299353637 1125238 SAMSUNG 3276070731 538375 NOKIA 1131643904 656490 MICROMAX 504828871 286067 LG 195411215 123540 LEMON 200038198 146408 LAVA 80146449 54700 KARBONN 506443202 25409 HTC 340843650 233410 G-FIVE 45683435 40800 FLY 4030201341 2758502 CHINESE 1577076671 118373 BLACKBERRY 18464395 769 APPLE Total value INR Qty (Pcs) Mobile Brand
45.
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