1. Green Technology By:- Aniruddh De PareshKulkarni Ravi Pratap Singh

2. Outline Environment Objectives in 11th Five-Year Plan Green Technology Goals of Green Technology Areas of Green Technology Green Chemistry Green Nanotechnology Green Building Green IT Green Energy Green Marketing : new perspective of 4 Ps Triple Bottom Line Model TBL & CSR Future of TBL

3. Environmental Objectives in 11th Five-Year Plan Increase forest & tree cover by 5% Attain WHO standards of air quality in all major cities by 2011-2012. Treat all urban waste water by 2011-2012 to clean river waters. Increase energy efficiency by 20 percentage points by 2016-2017. Estimated $3.6 billion has been spent for green technology in the U.S. and Europe in 2007 Source: - Greenfile, EBSCO database.

4. What is Green technology ? Green Technology is the application of the environmental science to conserve the natural environment and resources, and to curb the negative impacts of human involvement. The field of "green technology" encompasses a continuously evolving group of methods and materials, from techniques for generating energy to non-toxic cleaning products.

6. "Cradle to cradle" design - ending the "cradle to grave" cycle of manufactured products, by creating products that can be fully reclaimed or re-used.

7. Source reduction - reducing waste and pollution by changing patterns of production and consumption.

8. Innovation - developing alternatives to technologies - whether fossil fuel or chemical intensive agriculture.

10. Green Nanotechnology

11. Green Building

12. Green IT

14. Green Chemistry Is About... Waste Materials Hazard Reducing Risk Energy Cost

15. Principles cover Green Chemistry ? Design of processes to maximize the amount of raw material that ends up in the product; Use of safe, environment-benign substances, including solvents, whenever possible; Design of energy efficient processes; Best form of waste disposal: not to create it in the first place.

16. The 12 Principles of Green Chemistry (1-6) Prevention Atom Economy Less Hazardous Chemical Synthesis Designing Safer Chemicals Safer Solvents and Auxiliaries Design for Energy Efficiency

18. Reduce Derivatives

19. Catalysis

20. Design for Degradation

21. Real-time Analysis for Pollution Prevention

23. Major uses of Green Chemistry Global Change - climate change Resource Depletion -increasingly viable technological for Renewable resources Food Supply - Agricultural methods & wastes Toxics in the Environment - design for reduced hazards.

25. 1996, Dow chemical

26. 2002, Cargill Dow

27. 2003, Shaw Industries

28. The Royal Australian Chemical Institute (RACI)

29. The Canadian Green Chemistry Medal

32. Green Buildings Reasons for the Need of Green Buildings: Increase in the number of buildings leading to greater consumption of Power. High rise buildings and construction as a whole, adversely affecting the environment. Corporate houses now need to put a check on the environmental pollution and degradation as a part of their CSR activities.

33. Green Buildings Ways to implement Usage of “Green Materials”, like recycled building materials Using of Photovoltaic cells in conjunction with the Glass on the façade of the Corporate buildings for Energy generation

34. Green Buildings Hindrances High Initial Cost of setting up the projects Emerging technology, so risks involved Doesn’t cater to the promoter’s short term interest of profit making Advantages Reduces cost of operation in the long term Consumers now more environment conscious

35. Green IT Reasons for the Need of Green IT Increasing Energy Efficiencies to reduce operational costs Compliance with the regulatory bodies and reducing the carbon footprints Increasing the efficiency of computing resources so as to reduce the environmental impact of IT utilization

36. Green IT Ways to Implement Unutilized and underutilized resources to be decommissioned If possible using a single power efficient server Power management: Automation of shutdown and Power on processes Upgradation to power efficient hardware

37. Green IT Hindrances Business management Structure Huge Cost in the implementation of the strategy Advantages Reduces greatly the operational costs Puts forward a noble image in front of the clients and other stakeholders

38. Green Energy Reasons for the Need of Green Energy Natural Resources used in the energy generation process on the decline Increasing pollution caused by the non renewable sources

39. Green Energy Ways to implement Setting up power plants using renewable energy sources Increased government spending on sustainable sources of energy Education of the masses about the benefits Infrastructure and manpower development

40. Green Energy Hindrances Again, a large cost in setting up the projects Without proper pretesting of the technologies, they may not be feasible for power generation in India Advantages Cleaner and healthier environment Lower long run operating costs Unlimited resources and potential to be utilized

41. Green Marketing

42. Green Marketing Product – Product dimension includes providing and using engineering with market-driven trends for green product attributes such as energy savings, organic clothing, low Volatile Organic Compounds, green chemicals etc. Greener selection and use of resources results in savings from less waste, less chemicals and less processing. Walmart has made tremendous strides in greening their transportation, energy usage, facility design and adoption of some greener products such as organic clothing.

43. Green Marketing Pricing – Green pricing isn’t about revenue only. It is about the mutual beneficial exchange of results for rewards like credibility, references for ongoing services. Full cost accounting (FCA) is the one such process of collecting costs as well as advantages for traditional, sustainable alternatives. Example of FCA : Ecological Footprint

44. Green Marketing Place – Rethinking one’s local role in a thriving community in the green perspective Green Place is about managing logistics in order to cut down transportation emissions. One “place” strategy is distributed manufacturing to improve carbon footprint by licensing technology and brand identity.

45. Green Marketing Promotion – Reminding employees how companies’ operation benefit community Telling customers about the additional services to improve their lifestyle Reporting about their corporate citizenship performance and impact Introducing prospects how company provides solutions to their problems

46. Triple Bottom Line (TBL or 3BL)

47. Triple Bottom Line People – Social Sustainability Planet - Environmental Sustainability Profit - Financial Sustainability Companies are answerable to their stakeholders, where stakeholders being defined as anything or anyone getting affected by company’s operations. E3 bank : tagline “enterprise, environment, equity”.

48. TBL & CSR Corporate Social Responsibility requires a company to conserve and develop financial, human and resource capital in the best interests of everyone concerned. CSR activities enable companies to adhere to triple bottom line model or vice-versa. CSR measures requires types of TBL reporting.

49. Future of TBL Arguments against TBL - TBL shifts the business’ focus from its core competency and companies shouldn’t be forced to be stewards of environment. Rich countries can afford to be involved in social and environmental issues, which some poor countries are more concerned with hunger. As people as stakeholders become more aware about the relationship between environment and business practices, the demand for CSR will grow and more companies will adopt the Triple Bottom Line model in future.

50. Thank You!!!