v5.0

1. Presentation title in footer 1 July 2009 eCairn Community Marketing made Simple [email_address] 650 388 8962

8. What you can do with eCairn Conversation ™ 1- Map Communities & identify Influencers 2 – Monitor your brand and sentiment in key communities 3- Listen and do primary Research in communities 4- Build up your own Influence & measure your impact 7

9. Top x1000’s Of Personal Finance, Ranked by influence 1-Map: Find communities and Influencers Example: Personal Finance in the US 8 Individual Info on traffic, Page rank, Influence …

10. 1-Map: Understand the eco system Example: Skin care in France Luxury Community Bio / DIY Community Nail Community 9

11. Volume of conversations About Nestle Last activity/ observations 2-Monitor: Brand Example: Nestle in Chocolate Community 10

12. 2-Monitor: Sentiment analysis Example: Nestle in Chocolate Community 11

13. Who are the Key people On topic? Trends of topic 3- Research: Trends Example: Understand who’s talking about pregnancy in the Fitness Community 12

14. Made using wordle 3- Research: Insights Mining Example: Contrast perception of HP and IBM in the Cloud Computing community More infrastructure related More business process related 13

15. 3- Research: Analyze launch Example: (from TCG) Analyze Android Launch in Wireless Community 14 Topic / orientation Key events

16. Buzz, Outreach and Develop your Influence Maximize the Value of your engagement Measure Your effort 4- Influence: Buzz Example: Engage in selective conversation in the Mom’s community 15

17. Effort Mentions of Your brand Influence (links) Of your content 4- Influence: Measure impact Example: “Pilate’s” name and blog influence in the Fitness community 16

18. How do we do this ? Why us ? 17

19. eCairn Social Media Platform 18

20. Next Generation Platform 19 Old generation: search Next generation: social Conversations & Ecosystems Keywords Community Quantity Noise Lack of Control Quantity & Quality Precision Control

21. Key benefits of eCairn : Multi lingual Community Selection & Mapping Influencers & Clusters identification Quality & Relevance Adaptive Engagement Online Reputation Management Collaborative Workflow En, Sp, Pt, Gr, Fr, It … Clients in US, Europe & Brazil 3 days to build a food community asset that took a food network 12 months to build eCairn Top 150 Social Media Blog is an industry reference (97% of positive feedbacks)‏ 3 x in content quality vs comparable community 10x in relevance compared to Google Search. 0->40 top influencers connections for a start-up in 3 months Qualitative ; Zoom into niches (“cloud computing” , “cruise travel”…) 30% increase in productivity for an agency doing client research 20