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P
L
A
Y
E
R
PROJECT ANALYSIS
L
A
Y
E
R
PROJECT ANALYSIS
LOCALIZATION
A
Y
E
R
PROJECT ANALYSIS
LOCALIZATION
AWARENESS
Y
E
R
PROJECT ANALYSIS
LOCALIZATION
AWARENESS
YELLOW EFFECT
E
R
PROJECT ANALYSIS
LOCALIZATION
AWARENESS
YELLOW EFFECT
ENGAGEMENT
R
PROJECT ANALYSIS
LOCALIZATION
AWARENESS
YELLOW EFFECT
ENGAGEMENT
REPORTING
PROJECT	

CONCEPT	

PROS - CONS	

PROMISE
PROJECT ANALYSIS
POSITIONING	

LOCATION	

SEGMENTATION	

TARGETING
LOCALIZATION
CONSUMER RESEARCH	

AWARENESS RESEARCH	

INSIGHT	

MARKETING STRATEGY
AWARENESS
CREATIVE STRATEGY	

IDEA	

AD	

PR
YELLOW EFFECT
CONVERSATION	

INVOLVEMENT	

MONITORING	

FEEDBACK
ENGAGEMENT
REPORT	

ANALYSIS	

STATISTICAL EVALUATION	

OUTPUT
REPORTING
Interactive Strategy Planning Model
Interactive Strategy Planning Model
Interactive Strategy Planning Model
Interactive Strategy Planning Model

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