The emergence of social media and social networking sites can be overwhelming for most. This presentation is designed to inform and empower new media users or those interested in learning more about the current climate of the more popular social media and social networking platforms. Topics for this presentation include a basic overview of: Facebook; LinkedIn; Twitter; YouTube; and Blogging Platforms.

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Web 2.0:
An Overview of Social Media &
Social Networking Platforms

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“Web 2.0” Defined
The internet viewed as a medium in which
interactive experience, in the form of blogs,
wikis, forums, etc, plays a more important
role than simply accessing information.
- Dictionary.com

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Learning Objectives
 Blogs/Blogging
 YouTube
 LinkedIn
 Twitter
 Facebook

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Blogs & Blogging
(weB + Log = Blog)
• Type of website or part of a website
• Regular entries
• Reverse chronological order
• Interactive

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Blogs: Common Features
• Commentary • Tag Cloud
Section • Tags
• Share • Filters (by
Bar/Buttons category, date,
•Blogroll etc.)

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Blogs: Types
1. Personal
2. Genre or Subject
• Tulane AmeriCorps VISTA – VISTA Connect
3. Corporate/Organization
• University of Maryland Medical Center – Life in a Medical Center
• Methodist Healthcare Ministries - Blog

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Blogs: Questions?
http://www.michaelgaigg.com/blog/tag/comics/

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YouTube
World’s Largest Video Sharing Community
Founded in February 2005, YouTube
allows billions of people to discover,
watch and share originally-created
videos.

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YouTube: In the Beginning
• Feb. 2005 – domain name registered
• Dec. 2005 – official site launch
• May 2006 – video responses launched
• Oct. 2006 – acquired by Google
• June 2007 – launches in 9 countries
• Sep. 2007 – non-profit channels launched

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YouTube: In the Years since
• Jan. 2009 – US Congress and President Channels launched
• Feb. 2009 – Pope Channel launched
• May 2009 – 20 hrs of video uploaded every minute
• Oct. 2009 – 1 billion + views per day
• Jan. 2010 – YouTube Rentals launched
• Feb. 2010 – Global Live stream of President Obama
YouTube interview

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YouTube: Getting Started
1. Create a YouTube Account
2. Watch videos
3. Upload a video

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YouTube: Questions?

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LinkedIn
Connecting the world’s professionals to
make them more productive and successful
Launched in 2003, LinkedIn is the
world’s largest professional network
on the Internet with more than 120
million members in over 200 countries
and territories.

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What is LinkedIn?

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LinkedIn: Getting Started
1. Create your personal profile
2. Build your connection base
3. Explore

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LinkedIn: Questions?

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Twitter
An information network
Twitter is a real-time information network
made up of 140-character messages called
Tweets. It’s a new and easy way to discover
the latest news (“what’s happening”) related
to subjects you care about.

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Twitter: a Language of its Own
• # (hashtags) – used to mark keywords or topics in a
Tweet.

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Twitter Terminology cont.
• @ - used to call out usernames in Tweets
• Follow – to subscribe to someone’s Tweets or updates
• Handle (“Twitter Handle”) – username
• Reply – a Tweet posted in reply to another user’s
message. Always begins with @username.
• Retweet – a Tweet by another user, forwarded to you by
someone you follow (noun); the act of forwarding another
user’s Tweet to all of your followers (verb).

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Twitter Terminology cont.
• Trending Topic – A subject mathematically determined
to be one of the most popular on Twitter at the moment.
• Tweet (verb) – a message posted via Twitter containing
140 character or fewer (noun); act of posting a message
on Twitter (verb).
• URL Shortener – URL shorteners are used to turn long
URLs into shorter URLs. Shortening services can be found
online.

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Twitter: Getting Started
1. Create an account:

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Twitter: Getting Started
2. Find sources that
interest you:

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Twitter: Getting Started
2. Contact import
– if you choose,
Twitter can scan
your email address
book to find
contacts that are
also using Twitter:

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Twitter: Questions?

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Facebook
Giving people the power to share and
make the world more open and connected
Founded in February 2004, Facebook is a
social utility that helps people communicate
more efficiently with their friends, family
and coworkers.

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Facebook: Profiles, Groups & Pages
1. Profile – represent individuals
2. Group Page – secret; closed; open (public)
3. Page – local business or place; company,
organization, or institution; brand or
product; artist, band or public figure;
entertainment; cause or community

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Facebook: Terminology
• Chat – a feature that lets users talk with friends who are
online in Facebook.
• News Feed – appears on every user’s homepage
highlighting information including profile changes and
status updates.
• Tag (adjective) – way of marking user’s in a photo, video
or status update.
• Wall – the space on every user’s profile page that allows
friends to post messages for the user to see.

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Facebook: Features & Uses
• Chat
• Check-In (Facebook Places)
• Follow
• Post content: text, links, photos, videos
• Create events
• Tagging
• COMING SOON: Movie Rentals

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Facebook: Questions?

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Thank You!
Join the Conversation!
facebook.com/mhmstx
mhm.org/blog
Dominica Garza
Communications Coordinator,
Public Relations department
phone: (210) 253-3220 I cell: (210) 284-5284
email: dgarza@mhm.org