Social Media for Presenting and Touring: From Experiment to Strategy
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Hinweis der Redaktion
Set objectives based on a clear understanding of how social media changes the feedback loop between your organization and stakeholders. The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights.
To be successful, social media requires a mix of authenticity, openness, transparency and to a certain extent giving up control.
A Google Alert is an aggregate of the latest results from multiple sources (news, Web and blogs) into a single e-mail or RSS feed. A Web-based version of a clipping service.