Choose the Right Platform for Your Website with WordPress

Dominic A. Banguis, Digital Marketing / Social Media Marketing Consultant
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# 1. Choose The Right Platform

“When starting out, the platform you will use
is very important. If by chance, you make a
mistake in choosing the platform, your
website may not show up quickly in search
engines, This will be very costly and time
consuming to upgrade, and your visitors
won’t stay that long.

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1.Choose The Right Platform

What is A Platform?
“A platform can mean a lot of things. For this
presentation, a platform is for your main website.
Basically, this will be the tool you use to create,
display and run your websites.”

What Should I Consider?
•Cost
•Ease of Use
•Looks/Style
•Search Engine Friendliness
•Flexibility
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1. Choose The Right Platform

“WordPress is one of the best CMS platform in
the market today. Traditional HTML based
platforms take time to setup. It will involve a
process in which you have to create the HTML
page (using a program like Dreamweaver, or a
plain text editor if you are comfortable using
HTML), and then upload it via FTP to your host.
This isn’t a simple process, and it can take a
while to wrap your head around how to do it
properly.”

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Why Wordpress?
Cost:
WordPress is FREE! No charges to set it up. By the way,
did I say it was Free?

Ease of Use:
There is certainly a learning curve when learning
WordPress, but it is such an easy CMS platform that even
a beginner can use. Plus, there are tons of free online
tutorials.You can find answers to just about any
WordPress issue you have with a Google search.

Looks/Style:
Updating the style of your WordPress based website is
literally as simple as a couple of clicks. WordPress themes
also look great, and you can always find new FREE ones
DominicbeingDigital Marketing / Social Media Marketing Consultant
A. Banguis, created.
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Why Wordpress?

Search Engine Friendliness:
It is no secret that Google ranks WordPress based
websites higher in general. First, WordPress makes it
simple to add more content, and Google loves fresh
content. If you think it is important to rank in the
search engines (and you should) then WordPress is the
logical choice when building a website.

Flexibility:
WordPress offers ultimate flexibility. You want to blog,
then you have a blogging platform. You want a
website, then you can build that with WordPress too.
The smart people combine those aspects to make a
super site!
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Why Wordpress?

With the use of themes and plugins, you can create
any kind of website you want with WordPress...

• eCommerce
• Directory
• Squeeze Page
• Landing Page
• Sales Letter

• Membership Site
• Social Network
• Business Website
• Company Blog
• Etc...
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2. Focus, Focus and Focus

“Jack of all trades, master of none.”

You don’t want to be the Jack! You
definitely want to be the master. This
commandment will ensure you are. You
need to focus your efforts on one, maybe
two money making strategies at once.
This way you can ensure that you have
given these strategies a fair shot.
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2. Focus, Focus and Focus

Focus should not be ignored! It is the second
internet marketing commandment and it carries
great importance. Focusing your efforts on one
money making avenue will mean you devote the
proper effort and time it requires. Focusing your
learning on a particular skill set, will make you a
master, not a jack!

Finally, avoid costly and timely mistakes across
a wide number of sites. Get your first website
where it needs to be and then build others
based on what you learned. Focus leads to
success and helps avoid errors, embrace it!

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3. Educate Yourself about Digital
Marketing

As soon as you begin to have your business
online, you will find yourself running into a
lot of Digital Marketing experts. They know
it all, they have made it to where you want
to be and they are willing to show you
how...for a price.

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3. Educate Yourself about Digital Marketing

There is a lot to learn from them, though. Use the
marketing prowess that these experts use and
study things like:

•Sales Copy
•Email Subjects
•Autoresponders
•When To Make an Offer
•How To Make an Offers
•Web Design
•Email Design

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4. Learn how Search Engines
work

“When you are into digital marketing, you
can’t take the powers of search engines
for granted. If you are ranking #1 in
Google for your choice of keywords, that
might be all you need to drive traffic to
your offer. Many people make a good
living just by using search engines as their
traffic streams.”

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4. Learn how Search Engines work

Platform:
You want to pick the right platform to build your site.
Search engine friendliness chase...build your site with
WordPress. Google likes it. Simple as that.

Keywords:
Keywords are essentially the terms that people type
into the search engine to find your offer. Make a list of
all that you can think of. Once you have that list visit:

The Google Keyword Tool

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URL:
Your web address matters when it comes to Google.
Keyword rich web addresses can rank much easier
than generic ones. If you can’t get a keyword rich
one, then you can go with a more generic one, and
we will talk later about getting keywords into your
URLs...

Page Title & Post Titles:
You want to ensure that the title of your webpage
includes your ideal keywords! It is the first thing that
Google sees when it looks at your site, so it is an
important factor in ranking in the search engines.
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Backlinks:
Backlinks are just that - links elsewhere on the web
that lead to your website. One major thing to
consider is anchor text. Whatever the link actually
says that leads to your site is the Anchor Text.

You can find a lot of backlinking info online. A
couple of places that are often used for backlinks
are:
• Blog Comments
• Forum Signatures
• Web Directories
• Article Directories
• Social Bookmarking Sites
• Website Profiles
• Other Websites

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Content:
Google’s main goal is to provide its users with
relevant content. If a website has fresh content,
then it usually means that the content is more
current, therefore...relevant.

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5. Produce Fresh Content
Regularly

“Content really is the most important aspect
of your website(s). Content is why people will
visit your site, and more importantly it is why
they stick around and COME BACK.

Never take content for granted..ever. It is the
lifeblood of your internet marketing efforts.
Without content, you have nothing!”

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5. Produce Fresh Content Regularly

What is Content?

Web Content by definition is the text, aural and visual
content that makes up the web experience.

Every blog post you make, image you create, tweet
you send out, video you make etc... is content.
Content is the anchor for all of your affiliate offers.

Every piece of content you add to your site will
increase it’s visibility to Google. This one benefit is more
than enough to make creating content worthwhile.
Just as important as Google are your readers. Readers
also respect and enjoy fresh content. What is a website
without it?
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5. Produce Fresh Content Regularly

Creating content should never be overlooked. It is
one of the cardinal sins to ignore it.

If you commit to creating great content on a
consistent basis, you will reap the rewards. You will
rise in the Google search rankings. You will find
yourself attracting and KEEPING more visitors. You
will also open yourself up to opportunities like your
content going viral and naturally building backlinks
(both a result of people sharing your content).

It’s true. Content is King.

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6. Connect using Social Media

Do I have to use Facebook?
Do I have to use Twitter?

You can do whatever the heck you want. You
don’t have to do anything. People are making
money without Facebook and Twitter everyday. It is
completely your choice.

That said...why not?

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Social media sites like Facebook and Twitter will
allow you to network with millions of people, so if
you want to build yourself as a brand - be real.

I really do think the online world is moving toward a
direction where social media and interaction will
be key in how people interact and find websites.
So, if you choose to avoid social media, it is at you
own risk.

This is why you can’t afford to ignore social media!
It is revolutionary in terms of online marketing. It is
the single biggest development since affiliate
marketing itself.

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Here are a couple social media facts to consider:

• Facebook has 500 000 000 users
• Over half of them are active at any one time
• 71.2% of the US web audience is on Facebook
• 57% of people talk to others online more than in
real life
• One million links are shared every 20 minutes on
Facebook

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• Since April 2010, Twitter has gained 40 million users
and a 62 percent increase in mobile use of the
platform (as of Jan. 2011)
• Social networking site usage grew 88 percent
among Internet users aged 55-64 between April 2009
and May 2010
• In 2009, social gamers bought $2.2 billion in virtual
goods; Predicted to increase to $6 billion by 2013.
• The change in social media use among Baby
Boomers 55-64 rose from 9% in Dec. 2008 to 43% in
Dec. 2010

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• The percentage of Americans who are familiar with
Twitter has surged from 5% in 2008 to 87% in 2010.
• Twitter users are far more likely to follow Brands/
Companies than social networkers in general. Twitter
users frequently exchange information about
products and services.
• 51% of active Twitter users follow companies,
brands or products on social networks.

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VI. Connect using Social Media

As the web grows, there has been a trend towards
social media in general. Even Google has mentioned
that they will be moving towards a more social based
search. Already you see Twitter feeds in some
trending news results. You can also find Facebook
pages ranking very highly in the search results.

Embrace social media because it is the future of the
internet. There has never been a better opportunity to
reach millions of people with your offer. It also offers
you the chance to build a community around your
brand and address any potential support issues. If you
don’t embrace social media, you can be sure that
someone else in your niche has!
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VII. Create “The List”

What is “The List”?

The email list has been a staple of internet
marketing for ages. It is exactly what it sounds
like - a list of names and email addresses that
you can send messages to. Most marketers
just refer to their email list as “the list”.

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7. Create “The List”

How do You Get A List?

You have to build your list. You can accomplish
this a lot of ways, but generally speaking you
need to have some sort of autoresponder
service like Aweber or Constant Contact.
It is usually a best practice to offer some sort of
offer in exchange for a visitor’s email address.
Something like “Sign up for our newsletter and
receive a free eBook on...” You can either build
these opt in offers yourself or purchase some PLR
product to use.
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Why Should I Care About A List?
There is great power in a mailing list and this is why you
can’t break this commandment. A mailing list gives you
direct access to people who are clearly interested in
your offers.

A list also gives you the rare opportunity to build
relationships online. By sending your list members free
utilities, articles and products with no offers you can
build a sense of trust and brand yourself an expert.
Then when you do, your offers (affiliate or your own
products) will be more accepted and acted on.

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An email list also retains interested buyers. Many
people who visit a sales page end up leaving for
many reasons. Of course, people who are not
interested leave, but even a large percentage of
people who ARE interested in the product will leave
due to a number of reasons:

• Can’t find credit card
• Interrupted by phone
• Family emergency
• Net goes down
• Second thoughts
• Etc...
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8. Create Downloadable Products

What is Product Creation?

Product creation is exactly what it says. It is
creating and producing a product for sale. In
the internet marketing world this usually means a
digital download, as that is the easiest product
to create and distribute.

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Some of the most popular products to create include:
• eBooks
• Videos
• PLR
• Audio Products
• Minisites
• Graphic Design
• Make Money Guides
• Offline Marketing Guides
• Article Packages
• How-To Guides
• Etc... 31


As you can see, there are a wide variety of products
being made online by people just like you. Product
creation is simply harnessing the skills you have and
building products that you can sell.

...But I Could Never Make a Product

Uhhh what? Why not? Can you write an article? Can
you write ten articles? Well if you can, congrats, you
have your first product.

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Why Create Products?
Creating products, has a number of advantages. It
is a natural progression for any internet marketer. If
you are sick of doing other people’s marketing, or
want to increase your profits then consider
creating your own products. You will add value to
your business and you have more chances to
market and promote yourself. It really is the
proverbial “no brainer”.

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More Value:
You can make more money with products than with
writing articles. For example If you create an eBook full
of articles, then you can sell that over and over again,
and at a higher price. You can sell that to as many
people as you want to. It isn’t one and done.

Get Your Own Affiliates:
If you are selling other people’s products, then you are
splitting the profit with them. If you sell your own
products on your own site, then you get the full profit.
Besides that, you can submit your products to sites like
ClickBank and get your OWN affiliates.

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Long Term Value:
Once you create a product, it is yours forever. You
have created a new business asset. Even if the product
doesn’t sell off the shelves at first, it will still add value to
your business. Create a product once, and it is yours to
use how you want forever.

Marketing Potential/Expert Branding:
When you create a product, you go a long way to
branding yourself as an expert. You can have your logo,
website and name all over it if you want. It is also
another marketing opportunity. When you create a
product, you can add coupons and offers for other
products that you have created.
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9. Be Open to a lot of Criticism

Once you begin to create your own products,
you will be more of a target for people. Even if
you don’t create products, this is still an
important commandment. Whether you post
on forums, use Facebook, tweet, write blog
posts or create products, you open yourself up
to criticism.”

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9. Be Open to a lot of Criticism

When you begin dealing with your mailing list, product
customers etc.. you will receive feedback, and not all
of it will be great. That is just the way business goes. No
business has 100% satisfaction or retention.

The fact is, you won’t be able to please everyone.
Sometimes your offer won’t be a fit with certain
people. Sometimes people are just whiners. You have
to rise above it all and keep your eye on your end
goals. Develop a thick skin and don’t take things so
personally. Keep your eye on your goals and leave the
negativity behind you.

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10. Outsource to Increase
Productivity

“When you have progressed in your internet
marketing efforts, you may notice that you
sometimes hit a plateau. Things are good, you
are making money and everything is clicking.
Once you have reached this plateau, there is
only one choice: work smarter. That is when
you have to begin considering outsourcing
any jobs you can. Yes, it will cut into your
bottom line financially, but it will free you up in
order to make even more money.”
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10. Outsource to Increase Productivity

What is Outsourcing?
“The transfer of a business function to an external
service provider.”

Outsourcing doesn’t always have a positive
connotation attached to it. There is a lot of negative
talk about big firms outsourcing hundreds of jobs
overseas. Outsourcing your internet marketing efforts is
much more banal than that. You won’t really be taking
jobs away from anyone, because it will mostly be
piecework.

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X. Outsource to Increase Productivity

When do I Outsource?
You can outsource whenever you want. It is a
personal decision. In general, though, there are two
times you outsource: First, you outsource when you
want to avoid a time leeching, mundane task to
focus on more profitable pursuits. Secondly, you can
outsource when you are missing a certain skill set.

What Can I Outsource?
You can outsource just about anything you want. You
just want to make sure that the task is easily explained
via email or phone as that will be the only contact
you really have with the people you hire.
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Some popularly outsourced tasks include:
• Logo Design
• Banner Design

• Article Writing

• Research

• Link Building

• Promotional Writing
(sales letters, press releases etc...)

• Web design

• WordPress Installation

• Software Creation

• Script Installation

Dominic A. Banguis, DigitalDesign / Social Media Marketing Consultant
• Graphic Marketing
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Here are the 10 Commandments for
Digital Marketing!

I. Choose The Right Platform

II. Focus, Focus and Focus

III. Educate Yourself on Digital Marketing

IV. Learn How Search Engines Work

V. Have Fresh Content Regularly

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VI. Connect using Social Media

VII. Create “The List”

VIII. Create Downloadable Products

IX. Be Open to a lot of Criticism



Choose the Right Platform for Your Website with WordPress

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