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Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20
Special theme: Openness in higher education

Access under siege:
Are the gains of open education keeping pace with the
growing barriers to university access?
Don Olcott Jr
Higher Colleges of Technology, Abu Dhabi (United Arab Emirates)
Abstract
Traditional and affordable access to a university education is under siege from all sides. National realpolitiks
and global economic downturns have driven open education into the mainstream to stand against educational
elitism, the growing digital divide, and to support the core values that give education its fundamental credence
as a human right. Indeed, open is good—open with measurable impacts is even better. In the final analysis,
the future of open education is at a crossroads that must be driven by those core values that define education
as an essential human right with a commitment to expanding access and strengthening academic quality.
Keywords: Open education, access, distance learning, quality assurance, OERs, human rights

It was the best of times, it was the worst of times, it was the age of
wisdom, it was the age of foolishness, it was the epoch of belief, it
was the epoch of incredulity, it was the season of Light, it was the
season of Darkness, it was the spring of hope, it was the winter of
despair, we had everything before us, we had nothing before us, we
were all going direct to Heaven, we were all going direct the other
way—in short, the period was so far like the present period, that
some of its noisiest authorities insisted on its being received, for
good or for evil, in the superlative degree of comparison only.
(Dickens, 1859: 1)

Indeed, one can imagine Charles Dickens echoing these words in a commencement address to
the leadership, faculty, staff and students at the Open University UK or Stanford University rather
than as his epoch opening to A Tale of Two Cities. And, like the storming of the Bastille, higher
education 2012 appears to be under siege from all sides.
University leaders blame the politicians; the politicians blame the economic crisis; the public
blames politicians and university leaders alike; and students are left to ponder as they rally at the
administration building or text in protest on Facebook . . . how can I afford (how can I not afford) to
get a university education. Indeed, it is the best of times, it is the worst of times.
In an era of unprecedented growth of open education systems, content and innovation, many
educators and policymakers argue we are on the brink of a brave new world for education. Today,
the rhetoric is pervasive—open educational resources (OER), open source, open systems, open
content, open universities, openness, open entry and open access—all purport to lead to the promise land. What is exciting is they just may get us there (Butcher, Kanwar & Uvalic-Trumbic, 2011;
McAndrew, 2010; Olcott, 2012).
Moreover, the ubiquitous growth of technology has accelerated this seemingly infinite potential
for expanding open education. Indeed, the progress and the potential for open education are
undeniable and yet one has to ask if, in fact, we are fast approaching a crossroads where the gains
Reception date: 12 July 2012  •  Acceptance date: 29 November 2012
DOI: http://dx.doi.org/10.5944/openpraxis.5.1.14
16	

Don Olcott Jr

are being outpaced by the realities of a highly complex, economically and politically diverse global
landscape (McGreal, 2012; Olcott, 2012).
At the heart of the open education movement is a synergy of core values that reflect the
human embodiment of the educational enterprise—access, equity, equality, human rights, selfdetermination, diversity, tolerance and the pursuit of knowledge (Cape Town Open Education Declaration, 2007; Peters, 2008). All of these, individually and collectively, contribute to a common belief
in the power of education to transform lives, communities and nations. Today, perhaps more than at
any other time in history, the preservation of these values is essential to the future of education.
Although it is beyond the scope of this commentary to trace the evolution of the diverse components and related movements in open education (e.g., open and distance learning (ODL), OER,
open courseware, etc.), it is important to recognize that these quasi-separate and yet interconnected
parts have resulted in what today might be described as the ‘conceptual open education repository’
(McNamara, 2012). Each of these has made invaluable contributions to the open education movement. Indeed, defining openness and open education needs to be viewed along a continuum with
varying degrees of openness and access to knowledge as the guiding core principle.
Despite the progress of open education over the past four decades, the recent trends that are
re-shaping education are placing these values at risk. Politicians and policymakers alike are driving economic and social agendas that whilst politically expedient are slowly eroding the essence of
these values. Paradoxically, many of these public servants are the politically correct voices for open
and distance learning as the panacea for resolving the immense challenges facing education.
Indeed, this dichotomy is not lost on the general public who rightly see this rhetoric as nothing
more than a euphemism for catering to the elite who can afford an education; a digital divide that
is fictitious, and the premise that education as a fundamental human right is simply good political
manners. As Mark Twain so eloquently stated, “of course truth is stranger than fiction . . . fiction
has to make sense”.
This article will examine selected myths and realities at the centre of this challenge to open education within the context of these emerging political and economic realities. The article will provide
a pragmatic assessment of how open education advocates can position themselves as the future
“voices for access and innovation,” particularly for the higher education sector. All that is at stake
is the core values of the educational enterprise and the future of open access for the next three
decades.

Myth 1: Access to higher education is a public good
Reality: Higher education as a public good is under siege
Indeed, let’s get the heart of the matter straight away. Higher education’s inherent value as a public
good is dying. Perhaps a slow death, perhaps with diluted diversions to keep the public bewildered
and confused . . . yet the trumpets are fading with the voices of political advocacy into the abyss.
A public good provides affordable and accessible benefits to the majority of people in any society.
This does not mean a public good is necessarily free, simply affordable to the majority of people.
As government funding to higher education continues to decline, as fees increase, higher education as a public good is slowly becoming a euphemism for accessible and affordable to the elite who
can afford higher education. It is clearly a very difficult time for the majority of aspiring students and
for public universities where the political rhetoric leaves us perplexed and certain that this decline
must have “much to do about something” beyond pure politics. The result is the erosion of higher
education as a public good.
Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20
Access under siege

17

The paradox for open education is recognising that the advocacy and implementation of open systems, open universities, open content, open courseware, and open sources, is not synonymous with
equitable and equal access to higher education. Moreover, despite the expansion of open education
to provide greater access to higher education, these gains are being undermined and neutralised
because the field is unable to keep pace with the economic and political barriers impeding access
to the academy. The profession must come to grips with this reality. Open education is under siege
because the front doors to accessible and affordable higher education are slowly closing.
Why is this important? Smith and Casserly (2006), cited in McNamara (2012), describe OER
analogous to the world’s knowledge as a public good. By extension, this means open education
and technology in particular provide access to this public good to be shared, used, and reused by
anyone, anywhere, anytime. Conversely, the powerful idea of knowledge as a global public good
suggests that those without technology access will join the ranks of the growing “digital divide community of non-users” whilst others will be excluded from the club due to their incapacity to pay the
exponential cost increases for a university degree. Open education is one of the great equalizers
for higher education access and yet all its achievements are slowly being eroded away right in front
of our eyes. If you can’t get on the playing field, it doesn’t matter how much potential you have.
So where does this leave us? The open education movement (1970–2012) has, in fact, has been
the primary catalyst for promoting expanded access to higher education for women, underserved
minorities, and working adults for the last four decades (UNESCO/COL, 2011); Open universities
have expanded access across the globe and the OER movement is having significant impacts on
education in Sub Saharan Africa, Asia, and other regions of the world where people are facing
exponential economic, political, social and cultural instability (Butcher, Kanwar & Uvalic-Trumbic,
2011).
Moreover, the use of open and distance learning to expand access to underserved populations
has been critical to growth of open education in both developing and developed nations, and OER
access and use has been accelerated because ODL systems afford ready access to information,
knowledge, and education. At the same time open education continues to open doors to higher
education for many, competing economic and political priorities are closing these doors for others.
Access, equity, and equality to higher education are being left at the doorstep. This will be a dilemma
for educators and policymakers for years to come with no easy solutions in sight.

Myth 2: Open and distance learning costs less than traditional higher education
Reality 2: Costs vary across ODL and traditional HE programs
As we turn back the clock twenty years and recall the pervasive rhetoric that open and distance
learning was not only going to be cost effective (compared to traditional campus-based instruction), it was going to generate unparalleled profit margins for college and universities. Of course,
the promise didn’t live up to the hype. In fact, once we learned the labour intensive nature of
developing high quality courses by faculty, the profession tip-toed back to normalcy.
At the same time, this was a period of rapid expansion for distance learning worldwide, particularly
for traditional colleges and universities. Unlike focused and proven open universities, the majority
of higher education institutions then and now are dual mode institutions offering primarily campusbased instruction supplemented with ODL programs often in selected, high demand disciplines. The
ODL programs for dual mode institutions tend to be in high demand areas that have high market
potential to make money.
Today, the vast majority of open and distance learning programs are offered at comparative
pricing to campus-based degrees. This does, however, vary across institutions. Moreover, highly
Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20
18	

Don Olcott Jr

prestigious institutions offer fully online undergraduate and graduate programs, including doctoral
level studies at high cost to the student. This should come as no surprise to any experienced ODL
professional.
Open and distance learning was never about promoting low cost higher education and whilst
having many “open” characteristics, ODL was never really viewed in the context of “free” or even low
cost often associated with some components of the open education movement. In fact, most ODL
institutions argue the cost of their degrees are “value for money” given the flexibility, student-centred
focus, and convenience afforded students who have work, family, and community responsibilities.
Varying components of the open educational movement, however, are facing the same challenges
faced by distance learning institutions in the mid-90s. The fundamental question centred around how
to develop a sustainable business plan. We all recall distance learning fees, technology fees, and
hidden costs to the point that students became very frustrated with our inability to provide budgetary
consistency in many ODL programs. Welcome to the future, what goes around stays around.
Today, the OER movement is facing a similar challenge, perhaps even more complex. Why?
The common OER business case is developed without a sustainable revenue stream. Most OER
initiatives have been funded by foundations, government agencies, international organisations, corporations, grants, and in-kind contributions by universities who desire to be at the forefront of the
field. Regardless how you analyse this, there is no current sustainable business case for OER (De
Langen & Bitter-Rijkema, 2012; Olcott, 2012). Without question, this is the most critical challenge
facing the OER movement.
On the plus side, many open and distance learning enterprises have developed sustainable and
equitably priced ODL programs that have employed a variety of scalability strategies for serving
large numbers of students. Despite the unfounded criticisms from “traditionalists” about academic
quality and packaged higher education, many open and traditional universities have established
sound ODL business enterprises.
In sum, open education, particularly ODL, is on sound access, programmatic and financial footing.
There are challenges ahead. The OER business case issue looms large on the open educational
landscape that may require advocates to articulate the value benefits of OER to students, faculty,
and global society that justifies continuous, sustainable funding as part of the institution’s annual
budget.

Myth 3: Open and distance education is universally accepted
Reality 3: What goes around stays around—Quality critiques of ODL
From now until the end of time, the open education field will never achieve 100% adoption by faculty,
students, politicians, policymakers, and academic “traditionalists.” I accepted this two decades ago
recognising that it is human nature to preserve what is most comfortable, no matter how obsolete.
Some faculty (and some students) just have no interest in openness, distance learning, OER or
how fast a camel can run in the desert.
We should respect this view by faculty members and move on. Besides, it has been shown time
and time again that changing faculty practice is most influenced by their peers. In most instances,
faculty don’t care who you are, how many ODL conferences you go to each year, how many articles
you’ve published, and the list goes on.
What they do care about is how their ODL participation can save them time, support their research,
improve their teaching skills, and support career advancement within the parameters for which they
are evaluated for promotion and tenure. If you think you can win them over with the sole attributes
of technology, it would be prudent for you to look at this through a new lens.
Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20
Access under siege

19

Ambitious politicians whom are novices to open and distance learning will inevitably target the lack
of quality in open and distance learning. Perhaps we should ask them about the lack of quality in
traditional courses taught face-to-face everyday on every campus across globe. And like clockwork
these attacks by politicians and policymakers seem to surface every time there is an election.
A list of 20 important factors about the efficacy of ODL is not needed here. All that is needed is a
focus on the attributes of ODL associated with effective teaching and learning—about that learning
experience for the Y generation—about access for underserved and working populations. We won’t
win all the battles but at least we keep our arguments on sound ground as educators.

The road ahead for open education, ODL and OER
The most important reality is this: the open education movement is expanding access to high quality
postsecondary education across the globe. This fact should be applauded, funded, and promoted
in all corridors of power from government to business and international associations to one room
school houses in Sub Saharan Africa. The only thing greater than the challenges facing higher
education is the opportunities that will emerge over the next decade largely due to the promise of
open education.
Indeed, the road will not be easy. As we have seen, traditional and affordable access to a university education is under siege from all sides. National realpolitiks and global economic downturns
have driven open education into the mainstream to stand against educational elitism, the growing
digital divide, and to support the core values that give education its fundamental credence as a
human right.
In summary, there are many issues that will define open education over the next decade (Olcott,
2009). On the horizon, however, there are two which are essential for the profession to address.
First, is our responsibility to stand against the fundamental closing of the main doors to higher
education access. It presents a moral dichotomy for the profession; if you can’t keep the primary
doors to a university education open, then there is the danger that the open education movement
will become part of that closed system with only the illusion of “genuine open access” remaining
(McGreal, 2012). Open education is about open access for the masses, women and men, rich and
poor, black and white, young and old. If this is lost global higher education will face immense challenges in the future. We must embrace this commitment to access and equity for open education
to open transverse new boundaries for global higher education. Indeed, it’s not just the right choice
for our future students, it’s the only choice (Vincent-Lancrin & Pfotenhauer, 2012).
At a more pragmatic level, the profession must be diligent in addressing the challenge of creating
sustainable business cases models for OER (De Langen & Bitter-Rijkema, 2012; Olcott, 2012) that
are practical, funded from multiple sources, and supported for their direct impacts on the teaching
and learning paradigms. Indeed, open is good—open with measurable impacts is even better.
We also need to go beyond thinking outside the box—we need to think like there is no box. We
need to foster open imaginations. We need to open discussions about mega-OER repositories that
bring together consortia of universities, associations, corporations, foundations museums, and other
users and providers of open educational resources. There is power in numbers and the business
case dichotomy facing OER accentuates the need to bring partners to the table that can build
sustainable long-term business and educational strategies (Conole, 2010; Conole & Ehlers,
2010).
In the final analysis, the future of open education is well positioned to enhance educational access
to aspiring students worldwide. Indeed, open education’s most important contributions to education
as an essential human right embedded in equity, access, and quality lie ahead.
Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20
20	

Don Olcott Jr

References
Butcher, N., Kanwar, A. (Ed.), & Uvalic-Trumbic, S. (Ed.). (2011). A basic guide to open educational
resources (OER). Vancouver, Canada: Commonwealth of Learning (COL) and Paris, France:
UNESCO. Retrieved from http://www.col.org/oerBasicGuide
Cape Town Open Education Declaration. (2007). Cape Town Open Education Declaration: Unlocking the promise of open educational resources. Retrieved from http://www.capetowndeclaration.
org/read-the-declaration
Conole, G. (2010, January 25). Defining open educational practices (OEP) [Web log post]. Retrieved
from http://e4innovation.com/?p=373
Conole, G. C., & Ehlers, U.-D. (2010, May). Open educational practices: Unleashing the power of
OER. Paper presented at the UNESCO Workshop on OER, Windhoek, Namibia.
De Langen, F.H.T. & Bitter-Rijkema, M.E. (2012). Positioning the OER business model for open
education. European Journal of Open, Distance and e-Learning, 2012 (I), 1–13. Retrieved from
http://www.eurodl.org/?article=483
Dickens, C. (1869). A Tale of Two Cities. New York: Hurd and Houghton.
McAndrew, P. (2010). Defining openness: Updating the concept of ‘open’ for a connected world.
Journal of Interactive Media in Education, 10, 1–13.
McGreal, R. (2012). The need for Open Educational Resources for ubiquitous learning. Paper presented at the Pervasive Computing (PerCom) Conference 2012, Lugano, Switzerland. Retrieved
from http://hdl.handle.net/2149/3169
McNamara, T. (2012). Open Education: Emergence and Identity. Retrieved from http://oh-institute.
org/external_resources/pub/McNamara-OpenEd_Emergence_Identity-CC-by.pdf
Olcott, D. J. (2009). Going global: Trends in cross border higher education for ODL. China Journal of Open Education Research, 15(4): 4–9. JOER authorized the English translation to be
published by The Observatory on Borderless Higher Education.
Olcott, D. (2012). OER perspectives: Emerging issues for universities, Distance Education, 33(2),
283–290. Published by the Open and Distance Learning Association of Australia (ODLAA).
http://dx.doi.org/10.1080/01587919.2012.700561
Peters, M. A. (2008). The History and Emergent Paradigm of Open Education. In M. A. Peters &
R. Britez. Open Education and Education for Openness. (pp. 3–16). Rotterdam & Taipei: Sense
Publishers.
Smith, M.S. and Casserly, C.M. (2006). The promise of Open Educational Resources. Change,
38(5), 8–17.
UNESCO/Commonwealth of Learning (COL). (2011). Guidelines for open educational resources
(OER) in higher education. Paris, France: UNESCO and Vancouver, Canada: COL.
Vincent-Lancrin, S. & S. Pfotenhauer. (2012). Guidelines for quality assurance in cross-border higher
education: Where do we stand? OECD Education Working Papers, No. 70, OECD Publishing.

Papers are licensed under a Creative Commons Attribution 3.0 Unported License
Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20

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Access Under Siege: Are the Gains of Open Education Keeping Pace with the Growing Barriers to University Access?

  • 1. Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20 Special theme: Openness in higher education Access under siege: Are the gains of open education keeping pace with the growing barriers to university access? Don Olcott Jr Higher Colleges of Technology, Abu Dhabi (United Arab Emirates) Abstract Traditional and affordable access to a university education is under siege from all sides. National realpolitiks and global economic downturns have driven open education into the mainstream to stand against educational elitism, the growing digital divide, and to support the core values that give education its fundamental credence as a human right. Indeed, open is good—open with measurable impacts is even better. In the final analysis, the future of open education is at a crossroads that must be driven by those core values that define education as an essential human right with a commitment to expanding access and strengthening academic quality. Keywords: Open education, access, distance learning, quality assurance, OERs, human rights It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way—in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only. (Dickens, 1859: 1) Indeed, one can imagine Charles Dickens echoing these words in a commencement address to the leadership, faculty, staff and students at the Open University UK or Stanford University rather than as his epoch opening to A Tale of Two Cities. And, like the storming of the Bastille, higher education 2012 appears to be under siege from all sides. University leaders blame the politicians; the politicians blame the economic crisis; the public blames politicians and university leaders alike; and students are left to ponder as they rally at the administration building or text in protest on Facebook . . . how can I afford (how can I not afford) to get a university education. Indeed, it is the best of times, it is the worst of times. In an era of unprecedented growth of open education systems, content and innovation, many educators and policymakers argue we are on the brink of a brave new world for education. Today, the rhetoric is pervasive—open educational resources (OER), open source, open systems, open content, open universities, openness, open entry and open access—all purport to lead to the promise land. What is exciting is they just may get us there (Butcher, Kanwar & Uvalic-Trumbic, 2011; McAndrew, 2010; Olcott, 2012). Moreover, the ubiquitous growth of technology has accelerated this seemingly infinite potential for expanding open education. Indeed, the progress and the potential for open education are undeniable and yet one has to ask if, in fact, we are fast approaching a crossroads where the gains Reception date: 12 July 2012  •  Acceptance date: 29 November 2012 DOI: http://dx.doi.org/10.5944/openpraxis.5.1.14
  • 2. 16 Don Olcott Jr are being outpaced by the realities of a highly complex, economically and politically diverse global landscape (McGreal, 2012; Olcott, 2012). At the heart of the open education movement is a synergy of core values that reflect the human embodiment of the educational enterprise—access, equity, equality, human rights, selfdetermination, diversity, tolerance and the pursuit of knowledge (Cape Town Open Education Declaration, 2007; Peters, 2008). All of these, individually and collectively, contribute to a common belief in the power of education to transform lives, communities and nations. Today, perhaps more than at any other time in history, the preservation of these values is essential to the future of education. Although it is beyond the scope of this commentary to trace the evolution of the diverse components and related movements in open education (e.g., open and distance learning (ODL), OER, open courseware, etc.), it is important to recognize that these quasi-separate and yet interconnected parts have resulted in what today might be described as the ‘conceptual open education repository’ (McNamara, 2012). Each of these has made invaluable contributions to the open education movement. Indeed, defining openness and open education needs to be viewed along a continuum with varying degrees of openness and access to knowledge as the guiding core principle. Despite the progress of open education over the past four decades, the recent trends that are re-shaping education are placing these values at risk. Politicians and policymakers alike are driving economic and social agendas that whilst politically expedient are slowly eroding the essence of these values. Paradoxically, many of these public servants are the politically correct voices for open and distance learning as the panacea for resolving the immense challenges facing education. Indeed, this dichotomy is not lost on the general public who rightly see this rhetoric as nothing more than a euphemism for catering to the elite who can afford an education; a digital divide that is fictitious, and the premise that education as a fundamental human right is simply good political manners. As Mark Twain so eloquently stated, “of course truth is stranger than fiction . . . fiction has to make sense”. This article will examine selected myths and realities at the centre of this challenge to open education within the context of these emerging political and economic realities. The article will provide a pragmatic assessment of how open education advocates can position themselves as the future “voices for access and innovation,” particularly for the higher education sector. All that is at stake is the core values of the educational enterprise and the future of open access for the next three decades. Myth 1: Access to higher education is a public good Reality: Higher education as a public good is under siege Indeed, let’s get the heart of the matter straight away. Higher education’s inherent value as a public good is dying. Perhaps a slow death, perhaps with diluted diversions to keep the public bewildered and confused . . . yet the trumpets are fading with the voices of political advocacy into the abyss. A public good provides affordable and accessible benefits to the majority of people in any society. This does not mean a public good is necessarily free, simply affordable to the majority of people. As government funding to higher education continues to decline, as fees increase, higher education as a public good is slowly becoming a euphemism for accessible and affordable to the elite who can afford higher education. It is clearly a very difficult time for the majority of aspiring students and for public universities where the political rhetoric leaves us perplexed and certain that this decline must have “much to do about something” beyond pure politics. The result is the erosion of higher education as a public good. Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20
  • 3. Access under siege 17 The paradox for open education is recognising that the advocacy and implementation of open systems, open universities, open content, open courseware, and open sources, is not synonymous with equitable and equal access to higher education. Moreover, despite the expansion of open education to provide greater access to higher education, these gains are being undermined and neutralised because the field is unable to keep pace with the economic and political barriers impeding access to the academy. The profession must come to grips with this reality. Open education is under siege because the front doors to accessible and affordable higher education are slowly closing. Why is this important? Smith and Casserly (2006), cited in McNamara (2012), describe OER analogous to the world’s knowledge as a public good. By extension, this means open education and technology in particular provide access to this public good to be shared, used, and reused by anyone, anywhere, anytime. Conversely, the powerful idea of knowledge as a global public good suggests that those without technology access will join the ranks of the growing “digital divide community of non-users” whilst others will be excluded from the club due to their incapacity to pay the exponential cost increases for a university degree. Open education is one of the great equalizers for higher education access and yet all its achievements are slowly being eroded away right in front of our eyes. If you can’t get on the playing field, it doesn’t matter how much potential you have. So where does this leave us? The open education movement (1970–2012) has, in fact, has been the primary catalyst for promoting expanded access to higher education for women, underserved minorities, and working adults for the last four decades (UNESCO/COL, 2011); Open universities have expanded access across the globe and the OER movement is having significant impacts on education in Sub Saharan Africa, Asia, and other regions of the world where people are facing exponential economic, political, social and cultural instability (Butcher, Kanwar & Uvalic-Trumbic, 2011). Moreover, the use of open and distance learning to expand access to underserved populations has been critical to growth of open education in both developing and developed nations, and OER access and use has been accelerated because ODL systems afford ready access to information, knowledge, and education. At the same time open education continues to open doors to higher education for many, competing economic and political priorities are closing these doors for others. Access, equity, and equality to higher education are being left at the doorstep. This will be a dilemma for educators and policymakers for years to come with no easy solutions in sight. Myth 2: Open and distance learning costs less than traditional higher education Reality 2: Costs vary across ODL and traditional HE programs As we turn back the clock twenty years and recall the pervasive rhetoric that open and distance learning was not only going to be cost effective (compared to traditional campus-based instruction), it was going to generate unparalleled profit margins for college and universities. Of course, the promise didn’t live up to the hype. In fact, once we learned the labour intensive nature of developing high quality courses by faculty, the profession tip-toed back to normalcy. At the same time, this was a period of rapid expansion for distance learning worldwide, particularly for traditional colleges and universities. Unlike focused and proven open universities, the majority of higher education institutions then and now are dual mode institutions offering primarily campusbased instruction supplemented with ODL programs often in selected, high demand disciplines. The ODL programs for dual mode institutions tend to be in high demand areas that have high market potential to make money. Today, the vast majority of open and distance learning programs are offered at comparative pricing to campus-based degrees. This does, however, vary across institutions. Moreover, highly Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20
  • 4. 18 Don Olcott Jr prestigious institutions offer fully online undergraduate and graduate programs, including doctoral level studies at high cost to the student. This should come as no surprise to any experienced ODL professional. Open and distance learning was never about promoting low cost higher education and whilst having many “open” characteristics, ODL was never really viewed in the context of “free” or even low cost often associated with some components of the open education movement. In fact, most ODL institutions argue the cost of their degrees are “value for money” given the flexibility, student-centred focus, and convenience afforded students who have work, family, and community responsibilities. Varying components of the open educational movement, however, are facing the same challenges faced by distance learning institutions in the mid-90s. The fundamental question centred around how to develop a sustainable business plan. We all recall distance learning fees, technology fees, and hidden costs to the point that students became very frustrated with our inability to provide budgetary consistency in many ODL programs. Welcome to the future, what goes around stays around. Today, the OER movement is facing a similar challenge, perhaps even more complex. Why? The common OER business case is developed without a sustainable revenue stream. Most OER initiatives have been funded by foundations, government agencies, international organisations, corporations, grants, and in-kind contributions by universities who desire to be at the forefront of the field. Regardless how you analyse this, there is no current sustainable business case for OER (De Langen & Bitter-Rijkema, 2012; Olcott, 2012). Without question, this is the most critical challenge facing the OER movement. On the plus side, many open and distance learning enterprises have developed sustainable and equitably priced ODL programs that have employed a variety of scalability strategies for serving large numbers of students. Despite the unfounded criticisms from “traditionalists” about academic quality and packaged higher education, many open and traditional universities have established sound ODL business enterprises. In sum, open education, particularly ODL, is on sound access, programmatic and financial footing. There are challenges ahead. The OER business case issue looms large on the open educational landscape that may require advocates to articulate the value benefits of OER to students, faculty, and global society that justifies continuous, sustainable funding as part of the institution’s annual budget. Myth 3: Open and distance education is universally accepted Reality 3: What goes around stays around—Quality critiques of ODL From now until the end of time, the open education field will never achieve 100% adoption by faculty, students, politicians, policymakers, and academic “traditionalists.” I accepted this two decades ago recognising that it is human nature to preserve what is most comfortable, no matter how obsolete. Some faculty (and some students) just have no interest in openness, distance learning, OER or how fast a camel can run in the desert. We should respect this view by faculty members and move on. Besides, it has been shown time and time again that changing faculty practice is most influenced by their peers. In most instances, faculty don’t care who you are, how many ODL conferences you go to each year, how many articles you’ve published, and the list goes on. What they do care about is how their ODL participation can save them time, support their research, improve their teaching skills, and support career advancement within the parameters for which they are evaluated for promotion and tenure. If you think you can win them over with the sole attributes of technology, it would be prudent for you to look at this through a new lens. Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20
  • 5. Access under siege 19 Ambitious politicians whom are novices to open and distance learning will inevitably target the lack of quality in open and distance learning. Perhaps we should ask them about the lack of quality in traditional courses taught face-to-face everyday on every campus across globe. And like clockwork these attacks by politicians and policymakers seem to surface every time there is an election. A list of 20 important factors about the efficacy of ODL is not needed here. All that is needed is a focus on the attributes of ODL associated with effective teaching and learning—about that learning experience for the Y generation—about access for underserved and working populations. We won’t win all the battles but at least we keep our arguments on sound ground as educators. The road ahead for open education, ODL and OER The most important reality is this: the open education movement is expanding access to high quality postsecondary education across the globe. This fact should be applauded, funded, and promoted in all corridors of power from government to business and international associations to one room school houses in Sub Saharan Africa. The only thing greater than the challenges facing higher education is the opportunities that will emerge over the next decade largely due to the promise of open education. Indeed, the road will not be easy. As we have seen, traditional and affordable access to a university education is under siege from all sides. National realpolitiks and global economic downturns have driven open education into the mainstream to stand against educational elitism, the growing digital divide, and to support the core values that give education its fundamental credence as a human right. In summary, there are many issues that will define open education over the next decade (Olcott, 2009). On the horizon, however, there are two which are essential for the profession to address. First, is our responsibility to stand against the fundamental closing of the main doors to higher education access. It presents a moral dichotomy for the profession; if you can’t keep the primary doors to a university education open, then there is the danger that the open education movement will become part of that closed system with only the illusion of “genuine open access” remaining (McGreal, 2012). Open education is about open access for the masses, women and men, rich and poor, black and white, young and old. If this is lost global higher education will face immense challenges in the future. We must embrace this commitment to access and equity for open education to open transverse new boundaries for global higher education. Indeed, it’s not just the right choice for our future students, it’s the only choice (Vincent-Lancrin & Pfotenhauer, 2012). At a more pragmatic level, the profession must be diligent in addressing the challenge of creating sustainable business cases models for OER (De Langen & Bitter-Rijkema, 2012; Olcott, 2012) that are practical, funded from multiple sources, and supported for their direct impacts on the teaching and learning paradigms. Indeed, open is good—open with measurable impacts is even better. We also need to go beyond thinking outside the box—we need to think like there is no box. We need to foster open imaginations. We need to open discussions about mega-OER repositories that bring together consortia of universities, associations, corporations, foundations museums, and other users and providers of open educational resources. There is power in numbers and the business case dichotomy facing OER accentuates the need to bring partners to the table that can build sustainable long-term business and educational strategies (Conole, 2010; Conole & Ehlers, 2010). In the final analysis, the future of open education is well positioned to enhance educational access to aspiring students worldwide. Indeed, open education’s most important contributions to education as an essential human right embedded in equity, access, and quality lie ahead. Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20
  • 6. 20 Don Olcott Jr References Butcher, N., Kanwar, A. (Ed.), & Uvalic-Trumbic, S. (Ed.). (2011). A basic guide to open educational resources (OER). Vancouver, Canada: Commonwealth of Learning (COL) and Paris, France: UNESCO. Retrieved from http://www.col.org/oerBasicGuide Cape Town Open Education Declaration. (2007). Cape Town Open Education Declaration: Unlocking the promise of open educational resources. Retrieved from http://www.capetowndeclaration. org/read-the-declaration Conole, G. (2010, January 25). Defining open educational practices (OEP) [Web log post]. Retrieved from http://e4innovation.com/?p=373 Conole, G. C., & Ehlers, U.-D. (2010, May). Open educational practices: Unleashing the power of OER. Paper presented at the UNESCO Workshop on OER, Windhoek, Namibia. De Langen, F.H.T. & Bitter-Rijkema, M.E. (2012). Positioning the OER business model for open education. European Journal of Open, Distance and e-Learning, 2012 (I), 1–13. Retrieved from http://www.eurodl.org/?article=483 Dickens, C. (1869). A Tale of Two Cities. New York: Hurd and Houghton. McAndrew, P. (2010). Defining openness: Updating the concept of ‘open’ for a connected world. Journal of Interactive Media in Education, 10, 1–13. McGreal, R. (2012). The need for Open Educational Resources for ubiquitous learning. Paper presented at the Pervasive Computing (PerCom) Conference 2012, Lugano, Switzerland. Retrieved from http://hdl.handle.net/2149/3169 McNamara, T. (2012). Open Education: Emergence and Identity. Retrieved from http://oh-institute. org/external_resources/pub/McNamara-OpenEd_Emergence_Identity-CC-by.pdf Olcott, D. J. (2009). Going global: Trends in cross border higher education for ODL. China Journal of Open Education Research, 15(4): 4–9. JOER authorized the English translation to be published by The Observatory on Borderless Higher Education. Olcott, D. (2012). OER perspectives: Emerging issues for universities, Distance Education, 33(2), 283–290. Published by the Open and Distance Learning Association of Australia (ODLAA). http://dx.doi.org/10.1080/01587919.2012.700561 Peters, M. A. (2008). The History and Emergent Paradigm of Open Education. In M. A. Peters & R. Britez. Open Education and Education for Openness. (pp. 3–16). Rotterdam & Taipei: Sense Publishers. Smith, M.S. and Casserly, C.M. (2006). The promise of Open Educational Resources. Change, 38(5), 8–17. UNESCO/Commonwealth of Learning (COL). (2011). Guidelines for open educational resources (OER) in higher education. Paris, France: UNESCO and Vancouver, Canada: COL. Vincent-Lancrin, S. & S. Pfotenhauer. (2012). Guidelines for quality assurance in cross-border higher education: Where do we stand? OECD Education Working Papers, No. 70, OECD Publishing. Papers are licensed under a Creative Commons Attribution 3.0 Unported License Open Praxis, vol. 5 issue 1, January–March 2013, pp. 15–20