What separates an amateur website from a professional one when they're on the same platform? Details. Selecting your new WordPress theme is only the beginning. It takes planning and the right combination of images and plugins to present the best 24/7 face for your business. Learn the anatomy of your site, how to choose the right images, when Fiverr is (and is NOT) your friend, and what plugins will make your new site both secure AND sexy.

1. Tweaks & Bling
Making Your DIY WordPress Site Shine
Lisa T. Richardson, PhD - @DrLisaWP

2. About Me…

3. What We’ll Talk About
Plan First, Bling Later
Choosing the Right Theme for Your Goals
(and sanity)
Plugins That Make Life Easier
Why You Don’t Matter
Show Me the…
→Money, Signups, Member Subscriptions …Money

4. Plan First, Bling Later
Define Site Purpose
→Sell things
→Get people to call/email you
→Information resource
→Collect email subscribers
→Sign up members

5. Select the highest priority and build the
site around achieving that goal

6. Choose the Right Theme
Look past the great stock photos and
color scheme
Narrow choices by
→Layout type
→Options Panel vs WP Customizer
→Custom Post Types

15. A Few Words on SEO
Plugin vs Theme?
P L U G I N.

16. Plugin Nation
Newer themes are bundling
complementary plugins
→Page Builders
→Sliders
Be choosy

18. Dr. Lisa’s Faves…
Security: Better WP Security
SEO: All in One SEO
Forms: Gravity Forms

19. Why You Don’t Matter
Refer back to site goal
→Does this theme/plugin help customer to do that?
Customer user experience trumps
whatever you like/dislike
You DO matter…in the Admin Dashboard
→The daily care and feeding of your lowest-paid
employee

20. Show Me the…
Money
→WP Invoice
Signups
→MailChimp via Gravity Forms
Member Management & Online Courses
→Paid Memberships Pro & WP Courseware

21. Money
→Stripe via Gravity Forms
→PayPal

22. Questions?

23. Contact
@DrLisaWP
LisaR@youcanflow.com
Youcanflow.com
WordPress Therapist: DrLisa.co/books