3. By Copyblogger Media
Teach and Grow Rich
Teach and grow rich. It’s an obvious play on the title of Napoleon Hill’s
classic book Think and Grow Rich, and I think it sums it up perfectly.
In this case, as with Mr. Hill’s book of wisdom, rich means more than just
monetary wealth.
Much more.
Richness of life and location, richness of relationships, richness of personal
development and satisfaction … the opportunities to teach and grow rich are
vast and yours for the taking.
The money’s not bad either.
Are you ready to do it?
I’ve decided to take Napoleon Hill along with us as we explore Teaching
Sells from top to bottom.
His words of wisdom are never more relevant than when making a decision
that will change your life and prime you for the full richness your new life
has to offer.
Ready?
www.TeachingSells.com PAGE 3
4. By Copyblogger Media
Enrollment is Limited
Action is the real measure of intelligence. ~ Napoleon Hill
Let’s get straight to the details you’ve been waiting for.
First of all, enrollment in Teaching Sells is for life … you pay your enrollment
fee once and then you always have access. It wasn’t originally that way
before – once you stopped paying back then, your access ended.
We’re not going to make you keep paying month after month. If you’re
going to be in this business, you need to be involved in this community.
And frankly, we want you involved in this community.
I’ll be honest with you — the Teaching Sells approach isn’t for everyone. It’s
not a quickie system, it’s a comprehensive guide to building a real online
business. Our students are more serious than most, and we want to honor
that by giving them our full attention.
That’s why we limit the class size to 300 students. We’ve found that’s a
nice balance that gives a nice, lively forum without killing the Teaching Sells
team.
(To tell you the truth, with Memorial Day coming up here in the U.S., we’re
not interested in bringing in overwhelming numbers of students. Working
twelve-hour days over the holiday weekend doesn’t sound like a lot of fun
for us.)
We don’t want a million people — we want the right people.
www.TeachingSells.com PAGE 4
5. By Copyblogger Media
We’ll be opening the course to new students on Monday, May 21, 2012.
Because we’re adding an extensive group coaching component, we’re
limiting this round of enrollment to just 300 students. We want to make
absolutely sure that every Teaching Sells member gets all of the attention
and individual care they need.
Some years we sell out quickly, and other years it takes a little more time.
But because we’re allowing fewer students this time around, you’ll want to
move quickly.
We’re also holding our first live group coaching session inside Teaching
Sells on Thursday, May 24. The session will kick off the course with lots of
energy, inspiration, and focus, so you can make the most of the material.
So if you want to join us for that session, make sure you sign up no later
than Wednesday, May 23!
You can do that by visiting http://TeachingSells.com and entering all of your
information. (Of course, all of the information you may need is also there,
so you can make an informed decision.)
We’ll close the cart when we hit 300 new students, or on Saturday,
May 26 at 6:00 PM Eastern at the very latest. We limit the enrollment
periods so we can really focus on our students and make sure we’re giving
them our full attention.
We’ve found that Teaching Sells creates the best results for students who
are really motivated — who are ready to make progress now. Keep reading
to see if that’s you.
www.TeachingSells.com PAGE 5
6. By Copyblogger Media
Here’s the Entire Course Plus
Included Benefits:
A goal is a dream with a deadline. ~ Napoleon Hill
How is the Course Delivered?
The instructional topics in Teaching Sells are released to track the 20-Step
Roadmap you’ve already received (go grab it if you didn’t). It’s designed to
match the real development process of an online training program over 4
months.
The first 10 modules are released over a 3-month period. Then additional
advanced modules are released over the following 30 days to help you
refine what you’ve done and take it to the next level.
Why 4 months? Well, that’s how long it takes Tony, Sonia and me to build
new sites, working on it part time. We’ve actually had some members put
together an entire program in 8 weeks, but that’s the exception, not the
rule.
Keep in mind, though, that it’s totally up to you. This is completely self-
paced once the content is delivered, and you don’t have to worry about
being shut out … you’ve got lifetime access.
This means you don’t have to rush, AND that you get all updates of
Teaching Sells in the future (you won’t be paying for the latest and greatest
… and we will be updating and creating new modules due to the relentless
www.TeachingSells.com PAGE 6
7. By Copyblogger Media
pace of change).
Plus, we’ve made it easy for you to take the content with you if you choose.
And this year, we’ve made the files more “mobile-friendly,” so you can load
it onto your phone or tablet and take your education anywhere you choose.
What Format is the Content In?
Good question. The quick answer is . . .
. . . the best format for the topic.
So, Teaching Sells is a mix of video, audio, text, and interactive simulations.
This is based on the same sound principles of learning psychology that
you’ll use to design your own courses.
If we need to show you something — like how to use a piece of software or
how to develop your own video presentations — we use video. It just makes
sense.
But if we present a lesson in written format, we also provide an audio
version and a PDF download version. This is the ideal presentation for most
instructional information, but broadened to include audio if you prefer to
listen and PDF if you like to print things out.
Likewise, if a lesson is presented originally in audio or video, full PDF
transcripts are provided if you prefer to read. There are also interactive
www.TeachingSells.com PAGE 7
8. By Copyblogger Media
Flash applications, worksheets, checklists, and resource guides that help
make the lessons concrete, every step of the way.
No matter how you best absorb information, we’ve got you covered.
How Much Work Is Involved?
Another good question. As mentioned, we’ve designed the course to track a
real-life development timeline for a major training program … based not on
fairy tales, but our own real-life experiences as information entrepreneurs.
Some may tell you they’ve got the “secret” to an online business in only 30
days.
Some may be lying to you.
The only thing that makes this type of work difficult is uncertainty. The
uncertainty of not knowing what to do next, of not knowing what works, of
not having anyone to turn to with questions.
Teaching Sells is designed to eliminate that uncertainty and make things a
lot easier. The course is all step-by-step proven techniques backed up with
instructor and community support.
Specifically, we believe anyone can do this with around 4 months of part-
time work. Others enjoy the luxury of lifetime membership that Teaching
Sells provides and work at a slower pace.
www.TeachingSells.com PAGE 8
9. By Copyblogger Media
But let me share with you the way I look at it …
The point is not to look at the short-term work.
The point is to think about the despair of having a job until you’re 65 (if
you’re lucky enough to have a job that long, or worse, lucky enough to
even be able to retire).
Or think about the life of the typical small business owner, where the
weeks, months, and years of long hours and stress grind you down into
pulp. I’ve been there, and it’s not glamorous.
There’s no business like the online training business. Once you get things
going, the freedom is wonderful and the money is great.
I spent the entire summer of 2009 in beautiful Durango, Colorado with my
family, working no more than 2-3 hours in the mornings. I did the same
just this past fall, taking an extended family vacation to Maui.
And our business partner Sonia Simone chose the south of France to do the
same thing with her family for the past two summers. No rush to get back
home to the “real job,” no spending the entire vacation jet-lagged. As long
as you have solid internet access, you can run your business — and enjoy
your life.
To me, that’s worth more than all the money in world over another model
that requires my constant presence.
No matter what your personal goals, you can’t beat this business.
So now let’s move on to meat of the course modules that will get you one
www.TeachingSells.com PAGE 9
10. By Copyblogger Media
of your own.
MODULE 1: DESIGNING YOUR
COURSE TO REACH A PROFITABLE
MARKET
Most businesses start with a hope and a dream — which is why, sadly,
so many new businesses fail. That’s why Teaching Sells kicks off with
comprehensive education on how to plan your product for success. Get this
part right and the rest will be much, much easier.
The Power and Profit in Teaching
Do you believe “information wants to be free?” Here’s why information
actually “wants” to be expensive, and worth every penny. Learn what
people are looking for when they go online (hint: it’s not information), and
the five factors that make people want to pay top dollar for information.
What Happens When Creativity Meets Commercial Education?
Education is a $2.2 trillion dollar industry, and it’s colliding head on with the
www.TeachingSells.com PAGE 10
11. By Copyblogger Media
creativity industry, which is another $2.2 trillion dollar field. We’ll dive into
how to take existing information and turn it into a uniquely valuable product
that customers will be thrilled to pay for.
The Secret No One Tells You about Selling Information
Why the “funnel model” is no longer the gold standard in selling information
products, and what’s replaced it.
The Information Marketer’s Holy Grail
How to keep a paying customer, instead of doing the work to sell and re-sell
her.
The Customer is the Market
Under the old rules, you wanted to sell a product to as many people as
possible. Here’s how the new rules work, and why you want to sell access,
not products.
How to Find a Market in Search of Something to Learn
The secret to avoiding the information marketer’s most expensive mistake:
putting months of work and thousands of dollars into a product that no one
www.TeachingSells.com PAGE 11
12. By Copyblogger Media
wants. You’ll learn the techniques to find the “starving crowd” that will drive
your success.
Seven Ways to Identify the Learning Needs of a Market
Discover market desires that will fuel a successful site, without expensive
research.
»» How to tap your own passions to find profitable markets
»» What to look for in the big blogs and newsletters
»» How to find the learning needs your market has already proven it
will pay for
»» How to thrive in highly competitive markets
»» What you can learn from junk mail
»» Why you need to be reading the National Enquirer
»» How to make quick, easy online surveys work for you.
Positioning Your Interactive Training for Success
Learn the foundation that creates unshakeable success, and develop a
great answer to the question: “why should anyone buy from you?” How
to build on what’s already been created to come up with your own unique
competitive advantage.
www.TeachingSells.com PAGE 12
13. By Copyblogger Media
Six Proven Ways to Uniquely Position Your Training Program
»» The most important factor when you’re creating your unique position
»» The nuts and bolts of how to create a unique position even in a
crowded market
»» Examples and training ideas you can adapt for your own market
»» How to create a “big promise” that attracts customers.
An Introduction to Pricing for Membership Sites
»» How to find the most profitable price point for your site.
»» How to avoid the most common pricing mistake people make (it may
surprise you)
»» How pricing affects the way your customers perceive you
»» The key technique to reveal your product’s most profitable price
Instructional Design: A Business Plan that Benefits Learners
The keys to creating a product that’s in line with a profitable business plan
and that gives your customers exactly what they want and need.
www.TeachingSells.com PAGE 13
14. By Copyblogger Media
The Learner Profile: Feel the Pain and Find the Cure
The key to enduring success with learning environments is to start with
your learner, not the topic.
»» The old-school free technique you can use to get a vivid picture of
your target customer
»» How to study your competitors to find your own advantage
»» How to turn (the market’s) pain into (your) profits
»» Why learning styles are the key to creating content that sells
How to Identify the Benefits of Knowledge Your Learner is Looking
For
»» The advice everyone has heard and no one follows … and how you’ll
turn it to your competitive advantage
»» The proven keys to designing education for adults
»» Climb the pyramid to ultimate benefits
»» Drilling down to what customers ultimately want
www.TeachingSells.com PAGE 14
15. By Copyblogger Media
Three Steps to Writing Learning Objectives that Work
This simple 10-minute exercise will differentiate you from virtually all other
information products on the market.
BONUS MODULE: THE COMPLETE
REMARKABLE MARKETING
BLUEPRINT
This brand-new bonus (the complete version of Sonia’s widely-praised
course on marketing essentials) gives you core marketing and business
skills that will be invaluable as you continue your work with Teaching Sells.
If marketing has always been difficult for you, this course will give you
the background and techniques to sell any product or service. And even if
you’re an experienced marketer, we’re betting you’ll find some tricks and
techniques in this new addition.
The complete course descriptions are listed at the end of this report.
www.TeachingSells.com PAGE 15
16. By Copyblogger Media
MODULE 2: TEN PROFITABLE
BUSINESS MODELS
Teaching Sells isn’t about a single business model — the approach can be
adapted to dozens of models. Here are ten of our favorites.
Business Model One: The “End of Days” Strategy
Create recurring income for months, years or decades, by building content
that customers will pay for indefinitely. While this may seem like the goal
of any membership website, you need to understand what type of target
market and type of content it takes to earn recurring subscriptions that
continue for many years.
Business Model Two: The “Affiliate Marketing Squared” Strategy
If you’ve tried affiliate marketing, you’ve learned the hard truth — it’s all
about traffic. You may have found it difficult to attract enough traffic to
make a real business of it, even when giving away loads of free content.
This structure lets others do the work of building the traffic for you, and
creates recurring “build it and forget it” income with minimal work on your
part.
www.TeachingSells.com PAGE 16
17. By Copyblogger Media
Business Model Three: The “Ghost Teaching” Strategy
You’ve likely heard of “ghostwriting,” where a talented writer will crank out
a flat-fee book for a famous figure. In ghost teaching we don’t want a flat
fee, we want a substantial cut of the action. This structure lets you create a
profitable site with no credentials, no insider knowledge, and no research.
Business Model Four: The “Generation A” Strategy
This structure focuses on using paid expert content to become a recognized
authority in your field, which in turn allows you to exponentially grow a fee-
based practice such as coaching, consulting or another profession.
Business Model Five: The “Take the Summer Off” Strategy
How to build your membership site so you can take off as much time as you
want — 4, 8, 12 or more weeks a year.
Business Model Six: The “Lead a Horse to Water” Strategy
How to use your site to develop and sell one of the most valuable resources
there is — new customers for a variety of service providers.
www.TeachingSells.com PAGE 17
18. By Copyblogger Media
Business Model Seven: The “Business Model Formerly Known as
Prince” Strategy
As we move more and more to a digital world filled with virtual
environments, the most valued experiences may well turn out to be live
and in person. As powerful as online learning environments can be, they
can also be used as a potent income-generating platform for launching
workshops, live events and seminars.
Business Model Eight: The Velvet Rope
Thousands of coaches and consultants trade their time for dollars — and
that’s fine. But an education framework lets you take that to a whole new
level, leveraging your time and creating “Velvet Rope” products to take your
business beyond anything you’ve ever done before.
Business Model Nine: The Ultimate Free Prize Inside
Education isn’t always sold on its own — it can be an incredibly enticing
bonus to another product, such as software or coaching. We’ll share the
specifics of how we’re using this model in 2011 with fantastic results.
Business Model Ten: The Virtual Conference
Not everyone wants to create fresh content for a membership site each and
www.TeachingSells.com PAGE 18
19. By Copyblogger Media
every month. The great news is, you don’t have to. Virtual Conferences
allow you the same excitement and compressed revenue boost that a face-
to-face event does, without the travel expenses, cost of a physical site, or
whining from your speakers about their hotel rooms.
MODULE 3: THE MINIMUM VIABLE
PRODUCT
Engage the MVP for Incredible Business Traction
The Minimum Viable Product model has allowed software companies to
develop products more quickly. Even more important, it helps them develop
products that are exactly what their customers want and need.
Now you can use the same strategies to test your market, get products out
the door more quickly, create products your audience truly wants to buy,
and build your business momentum.
How to Use the MVP with Teaching Sells
How to harness the work you’ve done in the first modules to create an
MVP that tests the waters for your larger project, and that starts bringing
revenue in sooner rather than later.
www.TeachingSells.com PAGE 19
20. By Copyblogger Media
What’s in Your MVP?
A step-by-step breakdown of everything you’ll include in your first MVP.
Using the MVP to Defeat Analysis Paralysis
Chris Garrett, a Teaching Sells graduate, talks with Sonia Simone about
how the MVP has become a cornerstone of his teaching-based business, by
allowing him to move from idea to action more quickly than he ever has
before.
MODULE 4: DEVELOPING
PROFITABLE CONTENT
Four Content Sourcing Strategies for Interactive Learning
Environments
The key to developing content worth paying for is expertise. If you don’t
have current expertise in the niche you’re aiming at, here’s how you can
develop expertise or borrow it.
www.TeachingSells.com PAGE 20
21. By Copyblogger Media
How to Develop Expert Content through Research and Synthesis
How to quickly and efficiently become an expert without getting a degree or
spending hundreds of hours studying.
How to Build a Membership Site with Private Label Rights Content
How to use Teaching Sells techniques to take PLR material from ordinary to
extraordinary content worth premium pricing.
Creating Expert Content with Interviewing Strategies
»» The nuts and bolts of how to produce exceptional interviews your
members will pay top dollar for
»» The three-part structure that gets the best content
»» How to get your expert to reveal more than she ever intended in
your interviews
How to Effectively Outsource Content Creation
What you probably want to do yourself (or with a trusted business partner),
and what you can easily and profitably pay a freelancer to do for you. How
to maintain your quality standards without working yourself to death.
www.TeachingSells.com PAGE 21
22. By Copyblogger Media
Developing a Curriculum for Your Interactive Learning Environment
Pulling together all you’ve learned to create a powerful curriculum that will
give your members the benefits they’re looking for.
»» How to assemble the steps you’ve already completed into your final
curriculum
»» How to decide what activities, exercises and topics your course
should include
»» Finding the “big story” that makes your course compelling.
The 4MAT Approach to Connecting With Learners
The secret method to creating content that communicates. How to use the
four primary learning styles to easily create superior content.
Content Strategies that Engage the Whole Brain
How to develop “whole-brain” content that’s dramatically more effective …
and more marketable.
www.TeachingSells.com PAGE 22
23. By Copyblogger Media
The Secret to Content that Sells
Eight secrets from the advertising world that can unlock the path to more
successful content.
MODULE 5: LAUNCHING AND
MARKETING YOUR SITE
An Introduction to Pricing for Membership Sites (Reprise)
Now that you have a great grasp of your market, your content, and the
structure of your actual site, it’s time to revisit the lesson we introduced in
Module One.
»» How to find the most profitable price point for your site.
»» How to avoid the most common pricing mistake people make (it may
surprise you)
»» How pricing affects the way your customers perceive you
»» The key technique to reveal your product’s most profitable price
www.TeachingSells.com PAGE 23
24. By Copyblogger Media
Developing an Introductory Offer and a Launch Strategy for Your
Interactive Learning Environment
When it comes to attracting initial members to your interactive learning
environment, the way you introduce the site to the public, and on what
terms, is critical.
»» The elements of an irresistible offer
»» Hollywood tips for a killer launch
»» Why and how to use a blog to help support your launch.
The Money’s in the List: Creating an Effective Prospect Marketing
Strategy
It’s one of the most important lessons you’ll learn about Internet
marketing: The money is in the list.
»» How to create a list from scratch
»» Using free content to get your prospect to picture herself buying
from you
»» How to create a 10-part follow-up that turns strangers into
advocates
»» How to stay in touch without being a pest
www.TeachingSells.com PAGE 24
25. By Copyblogger Media
The Six Keys to Effective Copy for Membership Sites
When it comes down to it, the sales copy that appears on the publicly-
accessible portions of your membership site will make or break you. We
give you the keys to creating killer copy that sells, whether or not you write
it yourself.
Three Approaches to Membership Site Copy
Long sales letter, newsletter or persuasive free content — which is best for
your site and your customers? The answer is: it depends. Specifically, it
depends on your audience and what they’ll respond best to. We give you
three approaches, and guidance on which to choose for your situation.
Marketing Joint Ventures: How to Tap into the Money in Other
People’s Lists
Learn what marketing guru Jay Abraham calls “the fastest way on earth to
make a fortune.”
»» How to break down the #1 barrier to sales
»» How to make it easy for partners to make you money
»» The surprising secret to successful JVs
www.TeachingSells.com PAGE 25
26. By Copyblogger Media
How to Attract Joint Venture Marketing Partners and Super
Affiliates
Specific strategies for attracting high-powered partners who can make you
money.
»» Seven ways to attract the best JV partners for your site
»» Finding the superaffiliates who can make you rich
»» Using affiliate marketplaces to exponentially expand your reach
How to Create a Community of Learning
When you take a teaching approach to paid content and develop an
interactive learning environment, something amazing happens. It takes
on a life of its own, and in many ways, that life is driven by the members,
not the instructors. In this lesson, we give specific tips on how to create a
customer community that becomes an invaluable asset that can never be
stolen from you.
ROI Advertising: Marketing Strategies That Pay Off.
»» How to make sure you’re advertising and marketing in the right
venues
»» The secret to content that sells your site
www.TeachingSells.com PAGE 26
27. By Copyblogger Media
»» How to use direct response and search engine marketing (SEM) to
find your ideal customers
MODULE 6: QUICK AND EASY
CONTENT STRATEGIES
How to Create Quick and Easy Content in Multiple Media Formats
This module gives you a content-production system that takes you from
market need to targeted content, step-by-step. This system is one of the
most painless ways you’ll find to create valuable content in the shortest
amount of time possible.
How to Create an Audio Product in 7 Easy Steps
Brian and guest Mike Sigers reveal a 7-step process for creating audio
content quickly and easily. From finding out what people want to smartly
packaging the product, it’s all here – plus plenty of extra tips in this
extended discussion.
How to Create Quick and Easy Video Content from Audio Tracks
Quickly create meaty content with a simple outline and audio recording
www.TeachingSells.com PAGE 27
28. By Copyblogger Media
applications. In this topic, we’ll discuss how to add visual imagery to your
audio tracks to create compelling video content.
Quick and Easy Ebooks, Reports, Articles, and Blog Content
We started with audio content, transformed it into video, and now we
should transform the same content into written format. You can use text-
based content to increase the perceived value of your main multimedia
product, for marketing materials, or both.
MODULE 7: HOW TO EASILY CREATE
MULTIMEDIA CONTENT
Creating a variety of multimedia content will allow your ILE to truly stand
out and shine. In this module, we’ll cover the various ways to record and
edit audio, along with how to create visually appealing presentations that
will allow your members to take notice and keep them engaged longer.
Use Skype to Record Professional-Style Interviews
If a picture is worth a thousand words, Skype is the equivalent of a few
million words. Quickly and easily set up and record on-camera interviews to
www.TeachingSells.com PAGE 28
29. By Copyblogger Media
offer your members or to give away as your ethical bribe.
Speak Your Mind (Literally) with Audacity
Audio seminars are a fantastic and powerful way to expand on a specific
topic for your audience. Use the free Audacity tool to record and edit your
dialogue.
Capture Your Screen With Camtasia
Use the popular screen recording software to give your users a visual walk-
through or tutorial to help get your point across.
“Beyond Bullet Points” and Storytelling
If you only know PowerPoint as an effective tool for curing insomnia, this
topic may come as a surprise. This series will take a new look at the tool,
and demonstrate some ways to turn this often misused program into a
useful tool for teaching.
Create Interactions Using Articulate Engage
In this topic, we briefly discuss Articulate Engage - a quick and easy
tool that lets you create interactive elements to include in your courses,
www.TeachingSells.com PAGE 29
30. By Copyblogger Media
presentations, and training programs.
MODULE 8: HOW TO BUILD YOUR
MEMBERSHIP SITE
Introduction and Overview
There are plenty of options you can choose when putting all the pieces
together for your ILE. The goal of this module is to present you with an
array of choices to help you make the best decisions possible.
Work Wonders With WordPress
Whether you choose to install WordPress simply to power your blog, or you
want the open-source platform to fuel every part of your ILE, we’ll look at a
typical installation and the best ways to optimize the software.
WordPress Design and Customization
Getting WordPress to match your brand will make for a better user
experience. We’ll look at a variety of ways you can customize the look,
layout and design just the way you want it.
www.TeachingSells.com PAGE 30
31. By Copyblogger Media
WordPress and Membership Management Solutions
WordPress has the ability to be the driving force behind your entire
business. You have many options when it comes to managing your
members and password protecting your content. We’ll evaluate a few of
the popular methods.
WordPress and Community Forum options
Creating a sense of community will keep your members engaged for a
longer period of time. We’ll review Simple:Press, bbpress and Buddy Press
as viable options for adding a forum to your WordPress-powered ILE.
All About aMember
As one of the strongest and most popular membership management scripts
on the market, aMember can protect both WordPress and non-WordPress
pages, integrate seamlessly into vBulletin and drip content in a timely
manner to your users. We’ll cover everything from installation to setting up
your products.
Affiliate Software
Having others promote your ILE can be a big source of additional income
for you. You’ll decide whether to go with a third-party script such as
www.TeachingSells.com PAGE 31
32. By Copyblogger Media
iDevAffiliate or use the built in affiliate functionality of programs like Digital
Access Pass and aMember.
MODULE 9: “UNDER THE RADAR”
MARKETING
Educational Marketing: The “Under the Radar” Selling Strategy
Feel a little uncomfortable about hard selling and in-your-face pitches?
Guess what: so do your customers. Here are the keys to staying under the
radar and letting your customers sell themselves on what you have to offer.
Logic or Emotion? Both ... But Get Personal, Too
The seven motivators that get customers to buy, and a deceptively simple
formula to reach people on an emotional, logical and personal level.
How to Structure Persuasive Content
The foundations that set your copy up for success.
www.TeachingSells.com PAGE 32
33. By Copyblogger Media
Four “Under the Radar” Content Techniques That Spark the Buying
Process
The psychological “shortcuts” that make it almost impossible for your
prospects to say no.
Persuasive Blogging: Beyond Trust and Authority
How to use the Teaching Sells techniques to chip away at objectives over
time, and build a community of raving fans (and customers).
How to Use Free Reports to Persuade and Pre-Sell
In this video lesson, Brian deconstructs the Teaching Sells report that
initially launched this very training program. He walks you through how he
used analogies, personal stories, narrative persuasion themes and other
tactics, and how you can do the same to come up with your own “under the
radar” educational reports.
Writing White Papers That Spread and Sell
In this audio lesson, white paper expert and author Michael Stelzner shares
his secrets to crafting educational-style white papers that work. Michael
shares his “under the radar” techniques that result in viral documents that
engage while they persuade.
www.TeachingSells.com PAGE 33
34. By Copyblogger Media
Persuasive Podcasting for Promotion and Persuasion
Don’t miss this audio lesson in which Jason Van Orden (author of Promoting
Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans)
shares with you the actual podcasting methods he uses to promote a
successful high-dollar training program … and how you can use these very
methods to promote membership sites (or anything else).
How to Conduct Teleseminars That Rock
In this audio lesson, teleseminar and audio content expert Mike Sigers
shares with you the secrets to getting people to attend your teleseminars,
and then getting them to take action.
Persuasive Visuals: Choosing and Designing Compelling Visuals for
Presentations and Videos
Choosing the right visual elements for online videos and presentations will
have a huge impact on how persuasive your content is. The goal of your
content is to delver a message, and to produce an action — and the right
visuals can help make that happen.
www.TeachingSells.com PAGE 34
35. By Copyblogger Media
MODULE 10: ADVANCED
POSITIONING AND CREATIVE
ADAPTATION STRATEGIES
Find the Winning Difference or Disappear
It’s your position in the minds of your customers and prospects that
determines your relevant position in the marketplace, and ultimately your
level of success. We’ll talk about how to use what’s already out there to
create your own unshakeable position in your market.
How to Create an Irresistible Market Position with Direct Benefits
Why you’ll make more profits (and enjoy your business more) if your
competitors think you’re crazy, and how to uncover the direct benefit
message that every business needs to thrive.
Conceptual Benefits: Winning the Positioning Battle With Metaphors
and Intersections
How to tell a unique marketing story that catapults you past the limits of
direct benefits.
www.TeachingSells.com PAGE 35
36. By Copyblogger Media
Practical Positioning with John Jantsch of Duct Tape Marketing
Brian and John Jantsch, author of Duct Tape Marketing — The World’s Most
Practical Small Business Marketing Guide, discuss practical positioning
strategies that work.
Create, Evaluate, Communicate: A Three-Step Process for Finding
the Winning Difference
Finding the winning difference that separates your company or content
from the competition may seem like a mysterious process. It’s essentially
a creative exercise, and that might make you think that only “creative
people” can pull it off. Here’s the good news, you actually are creative, and
we’ll show you how to follow these three steps to find your own winning
difference.
Congratulations! These first ten modules have walked you
through every aspect of creating a profitable online business. The
additional bonus modules are going to take that business to the
next level, so you can keep reaching new levels of profitability
and success.
www.TeachingSells.com PAGE 36
37. By Copyblogger Media
BONUS MODULE: THE COMPLETE
REMARKABLE MARKETING
BLUEPRINT
This brand-new bonus (the complete version of Sonia’s widely-praised
course on marketing essentials) gives you core marketing skills that will be
invaluable as you continue your work with Teaching Sells. The Blueprint is
delivered your second week in the course, so you can start benefiting from
the material right away.
If marketing has always been difficult for you, this course will give you
the background and techniques to sell any product or service. And even if
you’re an experienced marketer, we’re betting you’ll find some tricks and
techniques in this new addition.
Here’s the complete course listing for the Blueprint.
10 Ways to Get to Your Business’s Unique Identity
How to answer the most important business question you’ll ever address:
Why should anyone do business with you, given all the other options they
might choose?
www.TeachingSells.com PAGE 37
38. By Copyblogger Media
Where to Start When You Don’t Know Where to Start
We’ll get deeper into the art and science of content marketing in later
modules, but this lesson will give you a quick head start that will pay off
handsomely down the line.
How to Avoid the Most Common Marketing Mistake
The mistake everyone makes (including the guys with $100-million ad
budgets), and how you can be a crazy successful rock star genius by not
making it.
Taking Out the Head Trash
What happens when we have all the information, but we’re still not applying
it? The culprit is usually some form of “head trash,” mental and emotional
habits that keep you from moving forward with your goals and dreams.
Here are lots of specific techniques to get moving again.
Introduction to the Long-Form Sales Letter
Previous Teaching Sells students have found this single module is worth
the entire cost of the course. The long-copy sales letter is a critical piece
of your marketing, but a lot of business owners are intimidated by it. This
step-by-step breakdown will show you exactly how it’s done, with a flexible
www.TeachingSells.com PAGE 38
39. By Copyblogger Media
template you can adapt for your own products and services.
The Three and a Half Drivers
A few key psychological drivers that motivate behavior, and how we can
ethically trigger them in our marketing.
Make ‘Em an Offer
After your headline, your offer is one of the most important components of
your marketing. Here’s how to put one together.
Cutting through Marketing Clutter
Nearly every square inch of the planet is covered with advertising. So how
is your little business supposed to compete with Apple and Coca Cola and
GoDaddy? By taking your prospect away from the noise and into what we
call the “Walled Garden.”
Twelve Reasons Your Copy Isn’t Converting
A checklist you’ll be able to use for the rest of your marketing career, to
look for (and fix) conversion-killing copy mistakes.
www.TeachingSells.com PAGE 39
40. By Copyblogger Media
How to Use Scarcity (Without Feeling like a Sleaze)
Using marketing “scarcity” makes a lot of us uncomfortable. But there are
ethical, customer-friendly ways to use this incredibly powerful marketing
tool. We’ll share them with you.
On Purpose Results — Creating Your Business Vision
A lot of what can hold us back isn’t a lack of drive or skills — it’s a lack of
clarity. Sonia works with business coach Gary Barnes to help you create the
business vision that will pull you toward your goals.
Getting Traction
Business coach Gary Barnes helps two “stuck” entrepreneurs uncover
the problems and create a game plan for getting moving again. You’ll be
surprised at how much you learn from this replay of a live coaching session.
The Sideways Sales Letter and the ACME Copywriting Formula
Did you know that your social media and blog presence can be constructed
as one giant “sales letter” for your business? Here’s how that works, so that
every minute you spend in social media is moving you toward well-defined
business goals.
www.TeachingSells.com PAGE 40
41. By Copyblogger Media
Ethical Selling that Works
Do you ever feel “Sales-Challenged”? Sonia talks with business coach and
bestselling author Pam Slim about a sales process you can live with — an
effective, ethical process that won’t leave you or your customers feeling
slimy.
The Salesperson that Never Sleeps: The Remarkable Autoresponder
The email autoresponder is an exceptional tool for building engagement
and interest in your business, but you have to build it the right way. Sonia
shows you how in this two-part lesson.
How to Warm a Cold List
In a perfect world, you’d always deliver your email and blog content on a
consistent schedule. But if you’re not a perfect person, here’s how to “re-
warm” your list if you’ve let it get cold.
Your Marketing Powerhouse: Remarkable Blogs
A blog is one of the most powerful tools in your marketing arsenal, finding
new customers while it builds your authority with people who already
know you. Here are the best practices for building blog that supports your
business.
www.TeachingSells.com PAGE 41
42. By Copyblogger Media
Supercharge Your Content Marketing with Special Reports
Sometimes you need to go beyond what you can do in a blog post or even
a series. That’s when it’s time to “steal” this Copyblogger technique for
finding a much wider audience and educating them about what you have to
offer.
Your “About” and “Services” Pages
These business-critical pages can give entrepreneurs a lot of stress, but it’s
simpler than you think to create an “About” and a “Services” page that get
the job done and convert fans into customers.
How to Move Forward when You’re Facing Resistance
Ever since Stephen Pressfield wrote “The War of Art,” artists (and
entrepreneurs) have been talking about the concept of resistance — that
part of you that resists acting on your goals and dreams. Guest Susan
Johnstone talks about how to manage resistance and get moving again.
The Second Customer
We all know about our primary customer — the person who pays money
for our product or service. But there’s a “second customer” in social media,
who can do great things for your business if you know how to mobilize her.
www.TeachingSells.com PAGE 42
43. By Copyblogger Media
The Art of Guest Posting
Guest posting can be an incredible way to build your traffic and authority,
or it can be a colossal waste of time and energy. Sonia will walk you
through how to get the most out of this powerful technique.
Designing Your Marketing Materials
Guest Pamela Wilson, founder of the Big Brand System, talks about how to
get a “big brand” look on your “solo entrepreneur” budget.
Copyblogger Behind the Scenes
Sonia talks with Copyblogger Associate Editor Jon Morrow about the 7 most
common reasons posts get rejected on Copyblogger and other popular
blogs, and how you can eliminate them from your own content (whether it’s
for yourself or another blog).
Better, Faster, Easier Content Creation
Well-known marketing teacher Sean d’Souza talks about his techniques for
creating content more easily, so you have time for all the other aspects of
your business (and your life)!
www.TeachingSells.com PAGE 43
44. By Copyblogger Media
How to Use Twitter
Twitter can be a tremendous way to build your business, but it can also be
a tremendous way to destroy your productivity. Here’s how to do the first
without doing the second.
Social Media ROI
Too many so-called “social media experts” overcomplicate this. Here are
some rules of thumb for how you can combine the techniques of direct
marketing with your social media presence, to maximize the return on your
investment of time and energy.
The Essentials of SEO
SEO doesn’t have to be insanely complicated, and it doesn’t have to
be terribly technical. But you shouldn’t ignore it either — it can be an
exceptional way to find new customers. Here’s the 5% of SEO that will get
you most of the results.
www.TeachingSells.com PAGE 44
45. By Copyblogger Media
BONUS MODULE 11: ADVANCED
LAUNCH STRATEGIES FOR
MEMBERSHIP SITES
Always Be Launching: An Overview of Launch Strategies for Membership
Sites and Online Training Programs
When you build interactive learning environments, your member area
becomes more valuable each time you add new content. Here’s how to
launch again and again for growing profits.
Jeff Walker: What Always Works in Product Launches
Founder of the original Product Launch Formula, Jeff Walker talks with
Sonia Simone about some new techniques for product launches, as well as
the fundamental elements that will always work.
What’s Your (Launch) Story? Four Steps to Finding Your Character,
Five Critical Story Elements, and Three Classic Marketing Plots
How to find your own unique launch story, the story that your ideal
prospect needs to hear in order to do business with you.
www.TeachingSells.com PAGE 45
46. By Copyblogger Media
The Reluctant Guru: How to Take Your Prospects on a Heroic
Journey
Find out how to tell the classic storyline that works for everything from
membership sites to blockbuster Hollywood movies. You’ll have to dive in
to find out more, but where else are you going to learn a launch strategy
that’s based on Star Wars?
Telling the Story on the Fly: Identifying Objections and Tweaking
Your Offer
In this topic, Brian and Tony tie together the launch story with the
messages you’re trying to deliver. By building credibility and bonding with
prospects, clearly communicating the benefits of knowledge, and outlining
your offer, you’re delivering an “under-the-radar” sales letter. And unlike
a static sales letter, you’re able to make tweaks and revisions on the fly to
maximize response.
A Launch Sequence Checklist That Pulls All the Sales Triggers
So far, we’ve looked at launching online training programs and membership
sites from high altitude. Now it’s time to get more specific and put this
launch into execution mode.
www.TeachingSells.com PAGE 46
47. By Copyblogger Media
An “Under the Radar” Sales Letter in Three Acts
After all this talk of stories, plots, characters, and heroes, you’d think you
were producing a Hollywood epic. Not quite, but you are trying to tell a
story that gets your prospects to begin a heroic journey of their own … as
your customer.
Seven Tips for Working with JV Partners and Affiliates
Whether you’re starting off with a small launch to your audience with a few
choice partners, or doing a big joint venture launch with every willing player
in your niche, there are several things to keep firmly in mind …
How to Use Incremental Urgency to Build Sales Volume
How to increase the urgency your prospects feel when you launch your
training program or membership site, and how to keep the urgency
momentum rolling to support your business.
Increase Your Revenue with Carve-Outs and Bundling
Simple strategies that let you increase your sales volume so you can
“always be launching” and building market pressure without resorting to
price cuts.
www.TeachingSells.com PAGE 47
48. By Copyblogger Media
A Sample Blueprint for the Big JV Launch
Your training program or membership site has been in business for a bit,
and your charter members have help you shape and refine your content
and offer. Now you’re ready for the serious money: a big launch powered
by joint venture partners.
BONUS 12: THE “ENTREPRODUCER”
MODEL FOR ONLINE BUSINESS
SUCCESS
You don’t have to do it all yourself. In fact, you’ll likely do a whole lot better
if you don’t. We’ll delve into the elements that allow an individual or very
small business to produce profitable online projects based on the Teaching
Sells methodology.
www.TeachingSells.com PAGE 48
49. By Copyblogger Media
BONUS 13: UNDER THE RADAR
AFFILIATE MARKETING
This course shows you step-by-step how to make money online with
affiliate marketing, using content strategies that actually work. You’ll also
learn how to use other people’s products to discover exactly what kind of
membership site people will pay for. You’re literally removing any risk of
failure.
BONUS 14: HOW TO EXPLODE
PROFITS WITH SEMINARS AND
WORKSHOPS
One of the many business models we’ve explored in Teaching Sells has
to do with upselling to live events such as seminars and workshops. This
course will take you behind the scenes of the paid-speaking industry to give
you what you need to succeed, with instructors Chris Brogan of Inbound
Marketing Summit, Jeremy “Shoemoney” Schoemaker of Elite Retreat,
Missy Ward of Affiliate Summit, John Jantsch of Duct Tape Marketing
Workshops, and professional speaker and author David Meerman Scott.
Also …
www.TeachingSells.com PAGE 49
50. By Copyblogger Media
Quick Profits With the Teaching Sells Licensed Content Library
Plus, you get total access to the Teaching Sells Content Library, which is
stuffed with licensed content that you can review, repurpose, and even
publish as is. All of the 460+ pieces of content in the Teaching Sells Content
Library is targeted at proven profitable niches.
Combined with our Minimum Viable Product Module and our lessons on
smartly “repurposing” licensed content, our content library will have you
up and running while you work on your “flagship” program. This is how you
earn your course tuition back while still enjoying the major benefits of the
course.
Instructor Interaction and a
Community of Learning
It is literally true that you can succeed best and quickest by helping
others to succeed. ~ Napoleon Hill
Once you join, I think you’ll find the most valuable aspect of Teaching Sells
is the interaction. You’ll know right away that you’re not in this alone.
The Teaching Sells forums are one of the most valuable parts of the
program. Joint venture deals are put together all the time in the forums,
www.TeachingSells.com PAGE 50
51. By Copyblogger Media
because everyone involved knows that others know what they’re doing.
Plus, our members are incredibly generous with their time and expertise…
they make the experience far better than just the instructors could.
But we’re there for you as well.
You can’t hire Tony Clark, Sonia Simone or me at any price to do consulting.
But you can ask us questions in the forums — and get real answers — as
part of your membership in Teaching Sells.
The whole point of Teaching Sells is that you don’t have to go it alone. And
you might end up with relationships and partnerships that take you further
than you’ve imagined.
Here’s what a Few Teaching Sells
Members Say:
Your big opportunity may be right where you are now. ~ Napoleon Hill
I’ll be launching my first instructional member site this fall thanks to
all the help I’ve gotten from the Teaching Sells team. And as a lifetime
member I can continuously go back to the lessons, forums and other
resources for reinforcement. If you’re serious about doing it right, join
www.TeachingSells.com PAGE 51
52. By Copyblogger Media
me in Teaching Sells! ~ Mary McRae, kingscornercafe.com
“Brian, Sonia, and Tony are tops! Anytime I posted a question in the
forums, I received a thorough and actionable response straight from
these guys, within a couple of hours. The level of quality in their
learning modules is unrivaled. During the last enrollment period, I’m
glad I set my alarm clock to 1AM, so that I could be sure to get into the
Teaching Sells course as one of the selected few. “ ~ Suzanne Sadler,
Sydney Australia
“I joined Teaching Sells on day one, and after completing the core
program I successfully transitioned my flagship SEO Book into an
interactive learning environment. The results have been stunning so
far.” ~ Aaron Wall, SEOBook.com
“My brother and I are so pleased to have launched our site, and
without Teaching Sells it truly would not have been possible. We’ve
always wanted to do our program online and Teaching Sells gave
us all the missing pieces and we believe shortened what would
have taken us 12-14 months down to 8 weeks.” ~ Joseph Bridges,
onlinerealestatesuccess.net
www.TeachingSells.com PAGE 52
53. By Copyblogger Media
“It’s taken a while as I’ve been working full-time until recently, which left
only the weekends for Teaching Sells, but I now have a course almost
ready for launch and another two on the back burner. When I began I
knew nothing about online learning delivery systems, about the different
hosting options, about the many ways to make content accessible to
people, or about the many free tools available to get up and running.
This has been invaluable. Thanks, Brian and Tony.” ~ Kay Rennie,
ozlantis.com
“If you want to really start making money online, Teaching Sells will tell
you exactly what you need to know.” ~ Chris Garrett, chrisg.com
“I received twenty new subscribers today in less than three hours!
Thanks to Teaching Sells. I couldn’t have done it without the
instruction.” ~ Christopher Westra, icreatepower.com
“One of the most compelling and viable approaches to a real online
business I’ve come across.” ~ Darren Rowse, ProBlogger and co-
founder of b5 Media
“Every so often a product is launched that I wish I had created. Brian
Clark has done that with a methodical program that elegantly guides
you step by step through the process of creating and selling multimedia
www.TeachingSells.com PAGE 53
54. By Copyblogger Media
teaching programs. Teaching Sells is now my top recommendation
for professionals who want to accelerate their business growth on the
Web.” ~ Denise Wakeman, The Blog Squad
“This is the richest learning environment I’ve ever experienced!
The clarity of the writing is outstanding, the overall organization
and navigation lets you follow one subject and also understand its
relationship to the other elements. And no stone is left unturned. If
your intention is to teach anything anywhere, Teaching Sells provides
you with all you need to know and then some! Thank you for one of the
best learning experience I’ve ever had! And it’s on-going too!” ~ Cara
Lumen, caralumen.com
“My site - Mergers & Inquisitions - has grown to be the most well-known
resource online for finance-related careers and now generates a 5-figure
monthly income via information products and coaching. Based on what
I learned in Teaching Sells, I’m now developing an ILE called Breaking
Into Wall Street that offers a ton of multimedia content for anyone
looking to get into the field.” ~ Brian, mergersandinquisitions.com
“The strategies described made me stop and rethink what I knew about
making money online.” ~ Daniel Scocco, DailyBlogTips.com
www.TeachingSells.com PAGE 54
55. By Copyblogger Media
“Thank you guys so much! This is exactly what I need right now. I’ve
been dreaming up building a site like this forever. Thank you for doing
this, and doing it so well.” ~ Rob Scott, fundamental-shift.com
“Teaching Sells is an excellent and legitimate training program for
bloggers, consultants and entrepreneurs.” ~ Maki, DoshDosh.com
“As someone with a background in both instructional design and
marketing, I am LOVING this program. You are walking the talk, and
connecting the dots at the same time. BRAVO!” ~ Barbara Densmore,
workingsmarter.ca
“This is the best guide for starting a membership based site…
period. There’s nothing else that even compares.” ~ Ryan Caldwell,
Performancing.com
“Teaching Sells is by far the best online learning program I’ve seen
yet. Thanks so much for what I can only imagine is a HUGE amount
of brilliant creative teamwork behind the scenes. You guys ROCK!” ~
Kathy Mallary, spiritspring.com
“Internet Marketing for smart people.” ~ Yaro Starak, Entrepreneur’s
Journey
www.TeachingSells.com PAGE 55
56. By Copyblogger Media
“What takes Teaching Sells from awesome product to remarkable
model, is that it is entirely sustainable. You aren’t learning an illusion,
you’re learning a skill. The material is masterfully written and perfectly
delivered. The environment is the best online learning area I’ve ever
seen; I felt like I was in a true online classroom from the second I first
clicked on.” ~ Sean Platt, writerdad.com
“I’m a founding member of Teaching Sells and applied step by step,
Brian and Tony’s advice. With the help of my technical support we have
built an online learning program called Life Leverage. It was a five year
dream of mine come true and I could not have done it without the TS
course. If you are like me and committed to having your own online
learning business, you can’t go wrong but to do Teaching Sells.” ~John,
life-leverage.com
www.TeachingSells.com PAGE 56
57. By Copyblogger Media
The Enrollment Fee (and a Price
Break … )
Don’t wait. The time will never be just right. ~ Napoleon Hill
So true, Mr. Hill. And in this case, waiting may make things just wrong.
As you know, high-quality online business courses sell for thousands of
dollars these days (for single topics like product launches and copywriting).
Some courses cost $5,000 - $10,000 or more for comprehensive business-
building plans.
Every single aspect of online business — like product launches, content
creation, general online marketing, business models, traffic, etc. — is
critical, and well worth the price of admission to learn from the best.
Teaching Sells provides you with every aspect you need by revealing
how to create an entire online business from top to bottom. It’s the most
comprehensive online business course I’ve ever seen, and I’ve pretty much
seen them all.
But we’re not charging $5,000. We should, but we’re not.
You see, when it comes to pricing, we teach that the worst thing you can
do is under-price your offer. It’s one of the most common mistakes people
make online, and it can seriously cost you … so I’ve been convinced not to
do it with Teaching Sells.
www.TeachingSells.com PAGE 57
58. By Copyblogger Media
But, here’s the issue.
It’s no mystery the financial times have been tough. A lot of the people who
can make the most of Teaching Sells may not be flush with cash.
So the first thing we’re going to do is offer a payment plan that makes
enrollment easy. And the total enrollment fee once you add up the
payments still comes out to less than what you’d pay for many high-quality
single-topic courses.
For those of you who want to save even more, we’re offering a single-
payment option of only $1,997. Compared to other online marketing
courses, this is a steal.
And since the economy seems to be on the upswing (let’s keep our fingers
crossed), don’t expect this price break when we open again.
Don’t wait … right now is just right, because those who are set up and
ready to rock early next year when the economy brightens will benefit
the most, while those who start from scratch next year will be left playing
catch-up.
Now, of course, $1,997 is a significant investment. But it’s an investment
with a return that can change your life and provide you with a great deal of
personal and financial freedom.
Here’s how the enrollment fee works:
www.TeachingSells.com PAGE 58
59. By Copyblogger Media
One Payment:
Get lifetime access with a single payment of $1,997 (best value).
Seven Payments:
Get lifetime access with one payment of $347 now, plus automatic
monthly payments of $347 for the following 6 months. (That’s a total of 7
payments.)
And of course, I want your decision to be risk-free. So, why not give the
first 30 days of Teaching Sells a “test drive” and not risk a dime?
What Now?
It’s always your next move. ~ Napoleon Hill
We’ll be opening the course to new students at around noon Eastern U.S.
time on Monday, May 21, 2012.
Remember, because we’re adding an extensive group coaching component,
we’re limiting this round of enrollment to just 300 students. We want to
make absolutely sure that every Teaching Sells member gets all of the
attention and individual care they need.
www.TeachingSells.com PAGE 59
60. By Copyblogger Media
Some years we sell out quickly, and other years it takes a little more time.
But because we’re allowing fewer students this time around, you’ll want to
move quickly.
We’re also holding our first live group coaching session inside Teaching
Sells on Thursday, May 24. The session will kick off the course with lots of
energy, inspiration, and focus, so you can make the most of the material.
So if you want to join us for that session, make sure you sign up no later
than Wednesday, May 23!
You can do that by visiting http://TeachingSells.com.
We’ll close the cart when we hit 300 new students, or on Saturday,
May 26 at 6:00 PM Eastern at the very latest.
I’m ready to get started, and I hope you are too! Thank you for your
attention and consideration, and I’m excited to get to know some of you
better very soon.
Best Regards,
Brian Clark with Tony Clark and Sonia Simone
Teaching Sells
www.TeachingSells.com PAGE 60