4. *
!
!
Breast Cancer Care!
!
About me!
BHF!
Freelance!
!
Amnesty International, Samaritans,
International Tibet Network, Christian
Aid, Scope, CharityComms, Jesuits
in Britain, Willow…!
!
Podcast!
!
School…!
43. *
Digital Awareness!
Area!
Digital Awareness!
Steps!
Beginner!
Intermediate!
Advance!
Skills!
Trends & tools!
Understand your
audience!
Collaborative working!
Digital first!
Key trends!
Communication tools !
Tactics used at Scope!
Our digital strategy!
Working with us !
• Segmentation !
• User persona!
• User experience!
• The right message / ask
for the right audience!
• Examples of targeted
messages !
• Safeguarding!
• Establishing
requirements!
• Defining objectives!
• Preparing a brief!
• Technology, !
• Content and assets!
• Budget!
• Key principles of project
management!
• Engaging your team!
Workshop!
Project coaching!
Workshop!
One-to-one training!
Knowledge
acquired!
•
•
•
•
•
•
Delivery!
Induction!
Team meeting!
FAQs!
Webinars!
Stakeholders!
!
44. Social Media!
Activity
Social media
Principles
Consistent, inclusive, coherent, brave, agile, empowered
Skills
Stage 2
SM200
Stage 3
SM300
Stage 4
SM400
Stage 5
SM500
Listening
Requirements
(tools & resources)
Stage1
SM100
Engaging
Measuring
Recruiting
external
‘champions’
Planning a
campaign
Guidelines,
platform/tools
training,
online training
module
Online training
module, tools,
software
Online
training
module,
tools,
software,
workshop
Online
training
module,
tools,
software,
guidelines
Workshop,
121 training,
case studies,
online training
module
45. Measurement and evaluation !
Area
Measurement and evaluation
Principles
Consistent, coherent, shared, results-driven, person-centric
Skills
ME200
ME300
ME400
ME500
Introduction to
web analytics
Requirements
(tools & resources)
ME100
Benchmarking
(sector,
movement)
and objectives
setting
Converting
objectives
into web
metrics
Interpreting
data and
producing
reports
Communicate
results across
the movement
Workshop,
webinar,
guidelines,
software
Templates,
case studies,
workshop,
webinar
121 training,
workshop,
webinar,
guidelines,
FAQ,
glossary
121 training,
templates,
guidelines
Workshop,
121 training,
case studies
46. *
!
Technology!
! open source!
! cloud!
!
External engagement!
! Change of tone!
! Brand positioning!
!
Reach!
! Digital services!
! Online tools!
!
Internal culture!
! Conversations!
! Co-owned project!
! Shared skills!
Digital First!
47. *
Discussion:!
What are our key challenges?!
!
- Technology!
- External Engagement!
- Reach (services)!
- Internal culture!