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In what ways does your media
product, use, develop or challenge
  forms and conventions of real
         media products?
Convention Research
From conducting research into similar products I have been able
to identify the conventions of the media forms I have produced.

These include researching and analysing; three album covers,
three album advertisements and three music video’s.
Artist/ Band Name
                                                 Relevant Background
      Album Name
                                                                 Bold Title


Eye-catching Font                                                       Related Costume
                                    Conventions of an
                                      Album Cover
                                                                         Band/ Artist Logo
  Bright Colours



Image of Artist or Band                                             Parental Advisory Logo


               Meets the ‘Rule of                                  Mid/Close up image
                                       Meets the ‘Route of the
                Thirds’ principle
                                           Eye’ principle
My Album Cover
In terms of producing an album cover for my ancillary task I
intended to follow and use the main conventions that I had
identified from my research into similar album covers.

In comparison I feel my album cover looks conventional and
follows a similar layout and font style to real album covers
How my album cover meets forms and
                  conventions
                                                                    Artist/ Band Name

   Eye-catching Font
                                                                       Teenage Related
Image of Artist or Band                                                   Costume


                                                                       Bright Colours


 Meets the ‘Rule of
  Thirds’ principle
                                                                        Album Name

I believe that my album cover follows the forms and conventions of similar products
and would therefore have greater appeal to my target audience and would fit well in
the market of similar products. This would suggest the target audience would be more
interested in buying the product as it follows successful conventions.
Bold Title
                                                   Large Band Name
      Release Date


                                                                 Record label logo
One liner reviews
                             Conventions of an
                               Album Advert
                                                                     Website links
Image of Album
    Cover

                                                                Price of album

 Image of Band/ Artist
                         Meets the ‘Route of the            Quote from established
                             Eye’ principle                 magazine/ newspaper
My Album Advert
In terms of producing an album advert for my ancillary task I
followed the main conventions that I had identified from my
research into similar album adverts.

In comparison I feel my album advert looks conventional and
follows a similar layout, font styles and review features
How my album advert meets forms
               and conventions
 Meets the ‘Route of the                Quote from established
     Eye’ principle                     magazine/ newspaper


       Bold Title                             Website links


        Image of
                                           One liner reviews
       Band/ Artist


       Release Date

I believe that my album advert follows the forms and conventions of similar products and
would therefore have greater appeal to my target audience and would fit well in the market
of similar products. This would suggest the target audience would be more interested in
buying the product as it follows successful conventions.
Ambient sounds
                              Transitions
     Relevant video to                                         Conventional costume
      lyrical meaning                                       relating to target audience


                                                                        Slow motion effect
  Relevant setting to
     music video
                                   Conventions of a
                                     music video                           Live performance
Appearances from                                                         from the artist/ band
 the artist/ band

                                                                      Fast/slow paced
                                                                           editing
     Development of       Song
        narrative        overlay   Dance routines               Varied use of
                                                                camerawork
                                                      Pan
                                                                     Close up/ Mid close up
                                                      Long shot
How my music video meets forms and
             conventions?
   In terms of producing a music video for my main audio-visual
   task I followed the main conventions that I had identified from
   my research into similar music video’s.
Relevant video to                                          Fast/slow paced
 lyrical meaning                                                editing

Appearances from                                            Live performance
 the artist/ band                                         from the artist/ band

     Song
                                                           Slow motion effect
    overlay

 Varied use of                                                Transitions
 camerawork
                 Development of narrative      Conventional costume
                                            relating to target audience
Conventions of Editing and Sound
Conventionally, music video’s feature;

• Split screens – we challenged this convention by not incorporating any split screens into our music
    video


• Fast or slow paced editing - we used both fast and slow paced editing styles throughout our
    music video where appropriate


• Transitions – we used these in order to split up the music video

• Diegetic sound of band playing - we followed this convention by filming the band playing on
    the rooftop


• Song overlay - we followed this convention by using Wheatus’ - Teenage Dirtbag as an over lay on
    the music video
Camerawork Conventions
• Variety of shot types;
Pan shots – moving from band member to band member
Zoom in – on the lead singer’s face
Low angle shot – see the whole band performing
Long shot – see the whole band
Close up – to show a band members importance


      In our main audio-visual task of producing a music video as a group we
       aimed to follow as many identified conventions as possible. We used a
      variety of shot types when filming, including; a long shot at the start of
     the video showing the whole band playing on the rooftop. We then used
       a variety of close up’s on the lead singer, Ben’s face. We also used pan
       shot’s to alternatively show all of the band members and the location
        they were playing in. The intended effect of following conventions of
          camerawork was to have a wider appeal to our target audience.
Mise en Scene Conventions
•   Props – performance equipment
           band merchandise
           drums
           guitar
           microphone & stand
           bass guitar
•   Costume – teen related
                skinny jeans
                check shirt
•   Location – school
               outside
               concert halls
               street
  In terms of conventions, I believe I followed, used and
developed the conventions that I identified after analysing
                    similar products.

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In what ways does your media product, follow conventions

  • 1. In what ways does your media product, use, develop or challenge forms and conventions of real media products?
  • 2. Convention Research From conducting research into similar products I have been able to identify the conventions of the media forms I have produced. These include researching and analysing; three album covers, three album advertisements and three music video’s.
  • 3. Artist/ Band Name Relevant Background Album Name Bold Title Eye-catching Font Related Costume Conventions of an Album Cover Band/ Artist Logo Bright Colours Image of Artist or Band Parental Advisory Logo Meets the ‘Rule of Mid/Close up image Meets the ‘Route of the Thirds’ principle Eye’ principle
  • 4. My Album Cover In terms of producing an album cover for my ancillary task I intended to follow and use the main conventions that I had identified from my research into similar album covers. In comparison I feel my album cover looks conventional and follows a similar layout and font style to real album covers
  • 5. How my album cover meets forms and conventions Artist/ Band Name Eye-catching Font Teenage Related Image of Artist or Band Costume Bright Colours Meets the ‘Rule of Thirds’ principle Album Name I believe that my album cover follows the forms and conventions of similar products and would therefore have greater appeal to my target audience and would fit well in the market of similar products. This would suggest the target audience would be more interested in buying the product as it follows successful conventions.
  • 6. Bold Title Large Band Name Release Date Record label logo One liner reviews Conventions of an Album Advert Website links Image of Album Cover Price of album Image of Band/ Artist Meets the ‘Route of the Quote from established Eye’ principle magazine/ newspaper
  • 7. My Album Advert In terms of producing an album advert for my ancillary task I followed the main conventions that I had identified from my research into similar album adverts. In comparison I feel my album advert looks conventional and follows a similar layout, font styles and review features
  • 8. How my album advert meets forms and conventions Meets the ‘Route of the Quote from established Eye’ principle magazine/ newspaper Bold Title Website links Image of One liner reviews Band/ Artist Release Date I believe that my album advert follows the forms and conventions of similar products and would therefore have greater appeal to my target audience and would fit well in the market of similar products. This would suggest the target audience would be more interested in buying the product as it follows successful conventions.
  • 9. Ambient sounds Transitions Relevant video to Conventional costume lyrical meaning relating to target audience Slow motion effect Relevant setting to music video Conventions of a music video Live performance Appearances from from the artist/ band the artist/ band Fast/slow paced editing Development of Song narrative overlay Dance routines Varied use of camerawork Pan Close up/ Mid close up Long shot
  • 10. How my music video meets forms and conventions? In terms of producing a music video for my main audio-visual task I followed the main conventions that I had identified from my research into similar music video’s. Relevant video to Fast/slow paced lyrical meaning editing Appearances from Live performance the artist/ band from the artist/ band Song Slow motion effect overlay Varied use of Transitions camerawork Development of narrative Conventional costume relating to target audience
  • 11. Conventions of Editing and Sound Conventionally, music video’s feature; • Split screens – we challenged this convention by not incorporating any split screens into our music video • Fast or slow paced editing - we used both fast and slow paced editing styles throughout our music video where appropriate • Transitions – we used these in order to split up the music video • Diegetic sound of band playing - we followed this convention by filming the band playing on the rooftop • Song overlay - we followed this convention by using Wheatus’ - Teenage Dirtbag as an over lay on the music video
  • 12. Camerawork Conventions • Variety of shot types; Pan shots – moving from band member to band member Zoom in – on the lead singer’s face Low angle shot – see the whole band performing Long shot – see the whole band Close up – to show a band members importance In our main audio-visual task of producing a music video as a group we aimed to follow as many identified conventions as possible. We used a variety of shot types when filming, including; a long shot at the start of the video showing the whole band playing on the rooftop. We then used a variety of close up’s on the lead singer, Ben’s face. We also used pan shot’s to alternatively show all of the band members and the location they were playing in. The intended effect of following conventions of camerawork was to have a wider appeal to our target audience.
  • 13. Mise en Scene Conventions • Props – performance equipment band merchandise drums guitar microphone & stand bass guitar • Costume – teen related skinny jeans check shirt • Location – school outside concert halls street In terms of conventions, I believe I followed, used and developed the conventions that I identified after analysing similar products.