Hi, I'm Fernando Leandro, Social Media of the University CEU Cardenal Herrera. Recently, I've colaborated in a International Staff Week 2013 Valencia (Spain). The International Week involves five days of exploring ways to collaborate in the internationalization of our institutions. In this link you can see more about that http://www.uchceu.es/actividades-culturales/2013/jornadas/first-international-staff-week-ceuuch

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Fernando Leandro
Comunicación Digital CEU
Fernando Leandro
Comunicación Digital CEU
Social Media in
Universities
(Made in Spain)

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Linked-in: http://www.linkedin.com/in/fernandoleandro
Facebook: http://es-la.facebook.com/fernandole
Twitter: @fernandolean
Flickr: http://www.flickr.com/documentalistadigital
Youtube: http://www.youtube.com/documntalistadigital
Slideshare: http://www.slideshare.net/documentalistadigital
Google+: https://plus.google.com/115448887827125494139
So, who are you…?

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Fernando LeandroFernando Leandro
Comunicación Digital CEU
Social media is
dangerous.
Social media
is a good tool.

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Fernando LeandroFernando Leandro
Comunicación Digital CEU
10 tips
For managing
Social Media

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Are you
ready…?

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Be a leader:
Nurture your strategy
1

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What
image do
you want
to sell?

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“if you always do the same, don’t expect
different results”.
Einstein

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Alice asks the cat:
Which way?
Would you tell me, please, which way I ought
to go from here? Alice speaks to Cheshire
Cat
-That depends a good deal on where you
want to get to,' said the Cat.
-I don't much care where--' said Alice.
-Then it doesn't matter which way you go,'
said the Cat.
Please define
your goals!!!!

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Come on …Social
Media Strategy!
"There is only one thing in life
worse than being talked about,
and that is not being talked
about.“ Oscar Wilde
Let’s start!

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Listen to, look for, and
Use good sources!
Be inspired!2

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http://www.twitter.comHave a look at
what is
happening
now...
This is the
most shared
picture on
Twitter

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Content is king:
Tell stories,
Be creative!3

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People talk about YOU in Google

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“Being a person
is having a story
to tell”. – Isak
Dinesen

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#Video of a student explaining
her experience on Youtube

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#Students singing on Youtube

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#Students Lipsyncing on Yotube

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#Teacher discussing a subject
Youtube

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#Teachers doing interesting
team projects on Youtube

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#We love video in “first person /face
to face” telling things only to YOU
Youtube

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#Successful cases on Youtube
Short
videos, Tutorials,
2 minutes

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Manager of the Olympia Hotel in Valencia
http://www.youtube.com/watch?v=cbeOm9yZBg8
How to Review a Room, by Carlos San Juan!

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High School Computer Teacher
How to do your hair like Lady Gaga?
http://www.youtube.com/watch?v=t6scndQY7YU

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BLOGS are one
of the BEST tools
for creating
content.

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#Academic content in blogs

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Come closer!
Pictures make an
impact!
#Blogs about Activities

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Experience
is the BEST
way to
connect.

30. International Staff Week 2013Share
moments, saying
goodbye to our
stundents

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I explain why I chose
CEU.

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Funny content.

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Be Google´s friend:
Search with it!
4

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It’s important to
define relevant
keywords.
Used in:
Title, Description
, Tags, Links, Bol
d Style.

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"El cambio es incesante e implacable; por tanto, la mejor
estrategia es aceptarlo y evolucionar".

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Do you know your channels?
Tuning, Cultivating your
message. Take aim and fire!5

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You are a “Personal Brand”

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http://www.youtube.com/watch?v=7YCkRIiB7uk

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Information is Power…
When you share it!

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Tuning your
profiles
There’s no
SECOND
chance for a
FIRST
impression
¡Complete, pl
ease!

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Add pictures

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Don’t be
boring

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Use the header to
promote special events.

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Use the header to
promote special events.

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Use the header to
promote special events.

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Use the header to
promote special events.

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How Brands promote them?Use humor to
help a brand
reach its target.

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Group of teachers
wishing everyone a
happy summer.

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Group of teachers
wishing everyone a
good summer.

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A group of teachers.

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Teachers playing
football.

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Students are the
main characters.

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“Wild spirit”
Students are our
main characters.

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WELCOME DAYS
Students are the stars.

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Welcome to the
library!

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Use inspirational
quotes.

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Trip to the Albufera:
extracurricular life

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Students tag
pictures, share, comm
ent, etc.

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Students showing their
chair design projects.

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Alumni Celebration:
Returning to the
university.

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Students next to the
Rector in a
relaxed shot.
Our Rector
has a
Facebook
profile too.

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Saying thank you
to our Fans.

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International
students

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Graduation

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Album photos
from Graduation.

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Graduation speech by
the class spokesperson.

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Graduation
pictures!

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Graduation
moments

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Contests:
FIRST LEGO
LEAGUE

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Events on
Facebook

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Events on
Facebook

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Competition
winners

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Emotional
pictures
“Pedrito” was
born!!!!

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Creative pictures

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¿Are the students our main
characters?

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Creative pictures
are the KEY

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Volunteering, sports, extralife
are good areas…
Make visual
content.

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#Analyse your traffic,
How many visits do you have?

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User
posters, pamphlet
s
#and, of course,
use traditional methods.

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Networking:
Making contacts with
other people6

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Be Social:
Be Interactive, participate,
comment!7

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We listen to
our students.
We answer
questions.

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After the conference…
Invite interaction!
Obtain feedback
from students.

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ALWAYS ON:
Life moments hunter!
8

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Successful Case

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Studies: Attending
Courses and Events!
9

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And finally
PASSION!
10

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Gospel of St.John

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Hee-hee! See you in the University’s
Social Media channels
@uchceu and facebook.com/uchceu

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#Follow us

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#Nos vemos en las Redes

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Fernando Leandro
Comunicación Digital CEU