1. Secrets of Social Media How to Send Out Your Online Message Loud and Clear
2. Who are we? Lee Schneider and Richard Neill are documentary filmmakers with a strong belief in the power of storytelling to change the world. We are making Shelter, a documentary about the design for good movement and the architects and designers who are creating a new generation of sustainable shelters for those in need.
3. Why are we here? We have used social media to promote our films online and successfully raise production funds. We want to provide you relevant social media case studies and examples. Shelter is about architecture and design, so our case studies will be relevant and interesting to you.
4. What do we want? We want to share our successes with you and our lessons learned so that you can reach a your most relevant audience using social media. If you think what we offer in our talk is of value to you, we ask that you spread the word about our film Shelter and the design for good movement.
5. Why Care about Online Media? Unlimited freemarketing without geographic boundaries Twitter, Facebook, and Google – they’re all free. Free is a good marketing budget to have. A trusted source Before deciding to purchase, 4 out of 5 consumers will go online to learn more and help make their decision. Why is this? When we want to make a decision, we turn to friends, family, colleagues and acquaintances for input, and increasingly we are connecting with those people online.
7. How to Choose your Channel Do you need regional or national reach? Do you need to make new friends or draw on the strength of existing relationships? Who has the microphone? You? Or your clients and customers? Answer these questions and determine your best channel.
8. Got numbers? Measure results with online tracking. Google Analytics tracks visits and engagement If you have a blog, wordpress stats track who reads your stuff. If you use video, Vimeo.com tracks your visitors and comments.
9. Video We’ll show you some examples from our work People-oriented storytelling is most effective Develop a narrative and engage Create a series of videos Short videos work best
10. Video Examples At this point in the Presentation we will play some examples from our work.
11. Best Practices in Online Media Research your audience Select your best channel Measure your results Experimentwith different kinds of media
12. Shelter www.thesheltermovie.com Go to www.thesheltermovie.com -- share it with colleagues. Sign up for our mailing list after this talk. Donate to the film on the website or at www.indiegogo.com/Shelter-1.
13. Shelter www.thesheltermovie.com Lee Schneider lee.schneider@docucinema.com t: 424-265-6047 888-907-7046 Richard Neill richard@adpix.com t: 415-431-1122
Hinweis der Redaktion
Statistics sourced from Cone consumer surveys. http://www.coneinc.com/stuff/contentmgr/files/0/57cbc4124b1ea562f11290ad6dda9277/files/2010_online_influence_trend_tracker_factsheet_final.pdfAlso, according to Flowing Data, the internet is gaining on television as the public’s primary news source and it has already overtaken newspapers and radio as the primary sourcehttp://flowingdata.com/2011/01/13/visualize-this-where-the-public-gets-its-news/
In this section we will show clips from the video we’ve produced for online campaigns.
The lines between an article, a photo spread and a short video piece are all blurring. We all need to come at storytelling in fresh ways, find fresh ways to stand out and break through the technological boundaries.
Had a teacher who said. “Smiling and dialing” – the cold call. Or the “cold” promo card. Our fantasy is that they’ll pin it up on their corkboard and think about us a lot. All that’s changed now. Research on Google, facebook and twitter. Get people to come to you with good content. Measure results.
