Book Hub Publishing is an Indie Publishing House based in the west of Ireland. In this presentation made at an OMiG Seminar in Galway in May 2014, we discuss some of the issues facing the publishing world - from the Indie perspective. Find us on www.bookhub4u.ie and follow us on #BookhubPublish

1. ‘The World of Editing, Publishing
and Marketing:
Current Developments in the Print
and Internet Worlds’.
Dr. Niall McElwee, May 2014
Online Marketing Galway Seminar
Book Hub Publishing/Dissertation Doctor's Clinic

2. Company Background
Book Hub Publishing was established in 2009
We publish trade paperbacks and ebooks
We market & social network manage authors
We have published Irish, American, Canadian, Swiss & French authors
Added second sister company called The Dissertation Doctor’s Clinic in 2009 which also offers a full writing solutions service
Book Hub Publishing/Dissertation Doctor's Clinic

3. The Present Landscape
The digital transition of the trade book publishing business, which dates from the opening of Amazon.com in 1995, entered its 20th year in 2014.
Publishers now face a world where there is a single dominant bricks-and-mortar retailer, a single dominant internet retailer, and, a single dominant publisher.
Book Hub Publishing/Dissertation Doctor's Clinic

4. Self-Reflection
“Publishers are basically dinosaurs. They look up and see a tiny speck in the sky and they think it’s dust, but it’s actually a meteor coming for them. I think it’s a great time for writers because everyone can publish a book, more or less. But now you don’t rely on five publishing houses in New York to see success. So the democratization of publishing is good in that sense” (Kawasaki, 2014).
Book Hub Publishing/Dissertation Doctor's Clinic

5. Newspapers sales in Ireland fell in the second half of 2013, with the market for both daily and Sunday titles shrinking by more than 6% - a trend dating back to 2007.
The Irish Consumer Market (ICM) has seen year-to-date sales of €25.5m - down a huge 11.1% on 2012 and 2.4m units down 15% on 2012.
Book Hub Publishing/Dissertation Doctor's Clinic

6. Stats in Context
The self-published or indie author market is significant. This segment makes up 25% of Amazon’s ebook sales.
 The market is worth $1 billion in the U.S. alone (2013)
Book Hub Publishing/Dissertation Doctor's Clinic

7. Irish Stats: 2012-2013
Irish print sales were well less than 15m units at the retail level (2013).
The value of books sold in Ireland has fallen by more than 14 per cent March 2013-2014
Book Hub Publishing/Dissertation Doctor's Clinic

8. Ebook Sales
Irish ebook sales accounted for between 10% and 20% (2013)
Nielsen’s figures for 2012 in Ireland that put sales at “a total of €123.4m and 11.5m units in 2012.”
Book Hub Publishing/Dissertation Doctor's Clinic

9. Success?
“I’d say that you’d go to the top of bestsellers if you sold 1000 copies of a new hardback over three months. 4,000 a year would be a big success” - (O’ Mahony, 2014).
-“Non-fiction titles sell in tiny numbers and 2000-3000 is good in my experience. Nonfiction sales in excess of 10,000 are exceptionally rare”. (Phil, 2014)
Book Hub Publishing/Dissertation Doctor's Clinic

10. Sourcing Revenue
There are many people who do not believe in paying for advertising because they can use Twitter, Google+, and other social media platforms - free marketing platforms. So, only brands with more money actually pay for social media promotion now.
Book Hub Publishing/Dissertation Doctor's Clinic

11. The Future for Indie Publishers?
Attracting & holding author clients
Achieving & maintaining customer loyalty
Personal Relationship is key
Having a genuine USP (unique selling point)
Immediacy of doing business
Accuracy in outcomes & managing expectations
Achieving the widest possible Market
Providing a service that the larger Publishers don’t.
Book Hub Publishing/Dissertation Doctor's Clinic