Protouch Staffing is a leading healthcare staffing company that has specialized in temporary nursing and therapy staffing since 1989. An analysis of Protouch's social media presence found they have limited online engagement and visibility across major social media platforms like Facebook, Twitter, LinkedIn and Google+. The document provides recommendations on developing a comprehensive 12-month social media strategy and marketing plan to increase Protouch's online brand awareness, engagement, and reputation. The plan involves establishing a presence on key channels in the first 3 months, engaging customers and growing followers in months 3-6, and focusing on ROI through lead generation and revenue campaigns from months 6-12.

2. Social Media Analysis
Company: Protouch Staffing Inc.
URL: http://www.protouchstaffing.com/
Protouch Staffing is one of the leading
healthcare staffing companies in the US.
Since 1989 Protouch has specialized in
providing temporary nursing and therapy
professionals to hospitals and healthcare
facilities nationwide.

3. Visible Online Presence
SOCIAL MEDIA MONITORING RESULTS
Channel: Social Mention
Protouch Staffing Keyword Used:
Reputation Protouch Staffing
Metrics
Online Reach ,Brand
Awareness, Social
Reputation & Social
Media Presence :
- NIL-
Visible Results: Only
DIGG Submissions

4. Visible Online Presence
SOCIAL MEDIA MONITORING RESULTS
Channel: Social Mention
protouchstaffing.co Keyword Used:
m Reputation protouchstaffing.co
Metrics m
Online Reach ,Brand
Awareness, Social
Reputation & Social
Media Engagement :
- NIL-
Visible Results: Only
identi.ca
Submissions

5. SOCIAL MEDIA MONITORING RESULTS
Channel: Twitter
Protouch
Staffing
Twitter Handle
Tweets Mentioning
Protouch Staffing : -NIL-
HashTags: -NIL-
Followers : Few (9)
Mentions: -NIL-
Retweets: -NIL-
Listed: 1
Custom Twitter Background : -NIL-
Protouch Staffing
Twitter Engagement : LOW

6. SOCIAL MEDIA MONITORING RESULTS
Channel: WHOS TALKIN
LinkedIn Search Results for
Keyword: Protouch Staffing
with Timeline's

7. SOCIAL MEDIA MONITORING RESULTS
Channel: LinkedIn
Company Page Results
LinkedIn: Protouch Staffing
Profile Activity: -Nil-
Profile Optimization: -Nil-
Custom Banner: -Nil-
Custom Landing Page: -Nil-

8. SOCIAL MEDIA MONITORING RESULTS
Channel: Facebook
Protouch Staffing Facebook Page:
•Timeline Feature Adoption: -NIL-
•Member Engagement: -NIL-
•Interaction & Comments: -NIL-
•Custom Tabs: -NIL-
•Post Likes: -NIL-
•Page Optimization: -NIL-
•Post Optimization: -NIL-
•Page Activity: Not in Order
•Interactive Apps integration: -NIL-
•Vanity URL: -NIL-
•Page “Likes” : Few (20)
• Usage Of Compelling Content: -NIL-
•Search Visibility : Poor

9. Social Media Analysis
SOCIAL MEDIA ACTIVITY REPORT:

10. SOCIAL MEDIA STRATEGY
With a well-designed social media strategy, you can
leverage conversations to advance your business.
Without such a strategy, you run the risk of falling
behind.
The benefits of social media campaigns are extensive
—from increasing customer satisfaction, to keeping
tabs on the competition, to marketing your latest
products.
Why not take Advantage ?

11. Facebook
 Creating Profile
 Creating Page
 Content Development
 Buzz Creation
 Timeline Adoption
 Integrating Page with Other Social Media Channels
 Post Updates with links to the Desired Landing Page
 Joining Groups & Pages
 Adding Members
 Starting Discussions
 Sharing Links
 Create Facebook “Like” button & Badge, to place it in the website & blogs
 Run Contests, Promotional Campaigns, Polls..
 Video Sharing via YouTube Tab (For Viral Campaigns)
 Photo Sharing via Page / Flickr App / Similar Apps
 Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
 Customized Contact Form / Registration Form
 Promote Blog / Feed
 Adding Custom Tabs
 Tagging
 Usage Of Various External Interactive Apps

12. LinkedIn
 Creating Profile
 Creating Company Page
 Integrating Profile with Other Social Media Channels
 Add Connections
 Join Groups
 Targeting & Networking with the Influencers
 Starting Discussions in Groups
 Active participation in relevant Q&A's
 Publish Press Releases
 Create Polls
 Launch & Promote Events
 Submit Feeds
 Share Presentations
 Integrate Blogs to the profile
 Share Links

13. Twitter
 Creating Twitter handle
 Post Tweets with Site link(content form the site)
 Following Key influencers
 Use hash tags for Keywords
 Tweeting based on trends
 Retweet influential tweets
 Post neutral updates frequently
 Influence Mentions
 Create a Twitter Badge & place it on the Site & Blogs
 Increase the followers base constantly
 Network & Engage the Followers

14. Google+
 Creating Profile
 Creating Page
 Content Development
 Buzz Creation
 Integrating Page with Other Social Media Channels
 Post Updates with links to the Desired Landing Page
 Joining Pages
 Adding Influencers to Our Circles
 Starting Discussions
 Sharing Links
 Video Sharing
 Photo Sharing
 Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
 Tagging

15. Pinterest
 Creating Profile
 Creating Boards
 Content Development
 Buzz Creation
 Integrating Profile with Other Social Media Channels/ Blogs
 Add Pins
 Influence Repins
 Photo Sharing with Links
 Sync Infographics
 Follow Influencers
 Follow Relevant Boards

16. Blogs
 Follow key Blogs
 Comment on Blogs with the Link
 Network with Influential Bloggers
Q&
A's
Post Questions and Answers on Q&A sites like Answer
bag, Quora, Yahoo answers with links, to drive traffic,
increase back links, create more visibility & enhance
online reputation.

17. Digital PR
 Monitor and evaluate relevant online media conversations
 Engage with key influencers in the blogosphere
 Develop corporate blogs, social network sites and multimedia tools
 Plan and develop content for corporate websites
 Optimize communications for effective distribution in the digital space

18. Social Bookmarking
 Bookmarking Links from the Site
 Adding keywords
 Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit,
Stumbleupon, Delicious..
Document Sharing
 Sharing Presentations through Slideshare, Scribd, Docstoc
 Publishing White Papers & Articles in Scribd & Docstoc

19. 12 - Month Social Media Marketing Plan

20. 12 - Month Social Media Marketing Timeline
Months 1-3 : Brand Presence
 Create Profiles
 Implement Brand Image
 Announce Presence
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 12.5% Increase
Twitter/Facebook/Linkedin Followers
 100 - 2000 Followers

21. 12 - Month Social Media Marketing Timeline
Months 3-6 : Brand/Customer Engagement
 Increase Follower Base
 Monitor Brand, Industry, Niche
 Reply to Customers and Prospects
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 25 - 30% Increase
Twitter/Facebook/Linkedin Followers
 1000 - 3000 Followers

22. 12 - Month Social Media Marketing Timeline
Months 6-12 : ROI Focus
 Special Offers for Fans, Members, Followers..
 Convert Fans, Members, Followers to Email Subscribers
 Revenue Based Campaigns
 Lead Generation
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 50 - 60% Increase
Twitter/Facebook/Linkedin Followers
 > 6000 Followers