Promoting events via social media

1. Promoting Events via Social Media

2. Promoting Events via Social Media
Event: International Conference on Advances in Cloud Computing (ACC-2012)
Event URL: http://www.acc-2012.org/
Organization: Computer Society Of India
URL: http://www.csi-india.org

3. Promoting Events via Social Media
Step 1. Plan
Step 2. Organizing
Step 3. Promotion and distribution
Step 4. Optimize the event

4. Promoting Events via Social Media
Use these Channels to Create, Publish & Promote the Event :
• Yahoo Upcoming
• Eventful
• Plancast
• Mera Events
• PBWorks
• Eventbrite
↓
Facebook, Google+, Pinterest & LinkedIn :
• Host the Event on Facebook, Google+, Pinterest & LinkedIn
• Invite Members
• Facebook Events
• LinkedIn Events
• Use Multiple Accounts to create buzz
• Post Event relevant information regularly
• Leverage the Event related links across all channels
• Track Participants & Interested members
↓

5. Promoting Events via Social Media
Twitter :
• Set Up Twitter Handle for the Event
• Tweet regularly about the event
• Use Event relevant links in tweets
• Influence Retweets
• Promote Event Hashtag
• Regular Mention of Influencers
• Tweeting based on Trending Topics
• Send DM to all followers about the Event
• Use multiple Twitter accounts to retweet & generate buzz
• Leverage its presence on other social media channels
↓
Pinterest:
• Create Boards
• Add Event Banner & Images as Pins
• Add Infograhic
• Redirect Banners / Images to the Event Landing Page
• Influence Repins
↓

6. Promoting Events via Social Media
POLLS and Q&A:
• Facebook
• Twitter
• LinkedIn
• Quora
• Answerbag
↓
Share Event related Content, Transcripts & Presentations on:
• Scribd
• Docstoc
• Slideshare
↓
Submit Press Releases during the run-up to the event to sites :
• PRWeb
• PitchEngine
↓

7. Promoting Events via Social Media
Share Videos & Photos with the link to the landing page on:
• Youtube
• Flickr
• Photobucket
↓
Increase Search Visibility Through :
• Social Bookmarking
• Keyword Tagging
• Directory Submission
• Article Submission

8. Using Facebook
Facebook offers many tools to help with planning
the event and creating awareness to attend.
Before the event:
 Ask question via Facebook
Questions to learn what
attendees are interested in.
 Post updates to create
awareness of guest speakers
and incorporate links to their
site.
 Post information about topics
that will be discussed.
 Provide date, time and location
of event in posts.
 Use Facebook Places: Simply
add location to your Event or
Page.

9. Share your events on Facebook
 Promote your Published event details on Facebook
as well as your event homepage.
 Register attendees from your Facebook page
anytime using our easy registration tool.
 Talk with registrants on Facebook – let them
comment or “like” your posts.
 Share the details of your event on Facebook
and respond to questions.

10. Using Facebook
During the event:
 Use live updates to mention
booth contests, fun activities
and share pictures.
 In each post, share any links or
materials of the guest speakers.
 Include pictures of any guest
speakers or attendees. After the event:
 Encourage attendees to share or
comment during the event on  Share images and videos from
Facebook via mobile. the event.
 Ask people to tag themselves
“are you in our photo album?”
 Include a link to a post-event
poll or use Facebook Questions
to get feedback.
 Begin promoting the next event.

11. Use Twitter to create a place online for conversations about the event.
Using Twitter
Before the event:
 Create a #hashtag for the
event.
 Thank each sponsor for the
contribution they’ve
provided.
 Include their handles in the tweet .
 Use updates to:
 Create awareness of guest
speakers.
 Incorporate links to their site.
 Announce who’s attending and
include their Twitter handle.
 Tweet information about
topics that will be discussed.

12. Using Twitter
During the event:
 Encourage attendees to tweet
about what they are experiencing
during the event under the event
#hashtag.
 People who are interested and
could not make it can be part of
event following a Twitter feed.
 Encourage attendees to post photos
and videos from mobile devices to
Twitter with tools like Twitpic.
 Add Twitter handles to name tags
(as appropriate).

13. Using Twitter
After the event:
 Thank attendees and sponsors.
 Via the #hashtag.
 Include their handle.
 Review the #hashtag for insight
into conversations about the
event.
 Ask attendees a question
through the #hashtag.
 “What was the most useful thing you
learned/saw at the event?”
 Send a thank you tweet (@) – to
everyone who engaged with the
event on Twitter.

14. Using LinkedIn
Join LinkedIn Groups
What Groups should you be in?
Join Groups where your
potential attendees are.
 Members
 Industry
 Topic
 If no group exists, consider
creating a LinkedIn Group and
start the conversation.
 Be active in the group, do not just use it
for event promotion.
 Ask questions in the group.
 Follow up with those who posted.
 Answer questions asked of you.

15. Using LinkedIn
To promote the event:
 Promote your event in your profile
and on your updates.
 Include a link to the event website and
#hashtag.
 Prove the value of attending by sharing
information about event topics and speakers.
 Invite your connections in LinkedIn.
 Provide the event #hashtag and Twitter handles
of guest speakers.
 Understand your connections through InMap:
http://inmaps.linkedinlabs.com/
 Post event notification inside of
LinkedIn Groups you’re active in.
 Provide information to attend and include event
#hashtag.

16. Using LinkedIn
After the event:
 Ask those who you met at the
event to connect on LinkedIn.
 Send a thank you for attending.
 Review the highlights of the
event with the Group.
 Planting the seeds for the next
event.
 Consider having a member of the Group
be a guest speaker.

17. Using YouTube
Create a strong desire to attend with a
video.
 Promote the event on your website or
email and include a YouTube video.
 Guest speakers
 Activities
 Success stories
Increase attendance with videos.

18. Starting the buzz in social media about the event
Expand the reach of your invitation
through Social Media
Use Simple Share to promote the
event on Facebook, Twitter, and
LinkedIn at the same time!
■ Customize the message for
each site
■ Include an image (optional)
■ Easily share to all your
Facebook, Twitter, and
LinkedIn profiles

19. Registrants start the buzz about the event
Ask registrants to share the event information. Jump start the word of mouth buzz
around your event!
Once registered, attendees can spread the word about the event by sharing on
Facebook or Twitter.
Note: Facebook users have on average 130 friends*
*Facebook FAQ’s

20. Share information on social media about the event
Get more attendees by sharing the event on Facebook & Twitter.
Whether you send an
invite or not, promote the
event on social media!
Here’s how:  Establish a hashtag (e.g. #B2Bevent) to track
buzz around the event.
 Tweet your event and watch how your
followers retweet the details.
 Do not forget to ask them to retweet; asking
and saying “Please” really does work.
Promote the event on a
The Facebook post can contain a
schedule: custom message to encourage
Weekly attendance and will include a
link to register.
The day before
An hour before

21. Get your event found online
Built-in Promotions with Social
Media and Search Engine
Optimization
■ Help your event be found in online
searches by using keywords
 Topics, speakers, theme,
location
■ Create an event hashtag to
encourage conversation about the
event
■ The hashtag is automatically
featured in event communications

22. Engage your attendees at the event
Consider using QR Codes to
keep the interaction going.
 Direct to website information via mobile device.
 Get feedback via a poll or short survey that people
can access via mobile device.
 Post video content that is complementary to the
event objectives to view via a mobile device.
QR CODE for
(ACC-2012)

23. Promote and communicate – In Summary
Tools Before During After
• Promote the event by • Share updates on your wall • On your wall, thank those
sharing the event details and upload pictures from who came to the event
on your wall the event • Answer remaining
questions from event and
send email with link to your
wall
• Create an unique event • Maximize the opportunity • Encourage people to
hashtag for a re-tweet. continue discussion
• Customize your Twitter • Encourage tweeting during • Use tweets to promote next
background with the the event event
event brand • Create a Twitter List of
• Schedule tweets in your conference speakers
advance to promote for others to follow
• List people’s Twitter
usernames on their badges
• Have link to event • Encourage those that meet • Continue networking after
homepage in your profile at the event to connect the event
• Invite connections to • Review the highlights of the
attend event within your groups
• Join Groups

24. Keep the conversation going
Use Social Media to build relationships following the event.
 Provide links to materials
distributed at the event.
 Consider hosting them via
Slide Share.
 Share speaker content.
 Promote the next event.

25. Collect Post Event feedback
 Post and promote a short survey to
engage fans and followers and drive
engagement.
 Review the comments and
conversations on your Facebook
wall.
 Review the comments via Twitter
about your event by searching
under the event #hashtag.

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