1. ASSOCIATION OF BUSINESS SCHOOLS, 10
SEPTEMBER, 2013
SOCIAL MEDIA: YOU DO HAVE TIME FOR
THIS! TOOLS AND TIPS FOR BUILDING AN
ONLINE REPUTATION QUICKLY
Dr Lorraine Warren
University of Southampton

2. ABOUT ME
BENEFITS OF DIGITAL AWARENESS
CONSOLIDATING ACCOUNTS
AMPLIFICATION
Overview

3. Lorraine Warren
 Director, Centre for Strategic Innovation (Research
Centre, School of Management
 Academic, Researcher, Rapid Innovation
Development Events (creative festivals for digital
media/NEMODE/formal & informal processes), and
international development in Pakistan,
 Teaching, Living and Working on the Web,
 Steering Group of Web Science DTC
 Centre for Innovation and Technologies in Education
(CITE)

4. What happens when you Google yourself?
 we all have a personal 'brand„, profile or online
identity
 increasingly international role
 increasing online presence
 take a defensive approach or make this work
FOR you?
 Employability aspects

5. Cyberjunk or real estate?
 twitter
 Facebook
 LinkedIn
 blogs
 youtube channels, slideshare
 instagram, flickr accounts
...give projects (self) identity, potential to
amplify, improve impact, disseminate

6. Rationale
 Maintaining a personal profile or identity through
blending online and offline networking is becoming a
critical aspect of career or business development –
staff and students
 It is essential that the information displayed online is
going to encourage rather than discourage potential
customers, collaborators etc.
 Contribution to REF impact? LSE Impact Blog
contains some good articles, on blogging, twitter
(certainly amplification)

7. A new era?
 Competition for employment in a global knowledge economy
 increased levels of self-employment and portfolio working
 growth of multi-disciplinary teams focused on specific tasks whose
members might be physically located anywhere in the world
 life within a networked society
 blurring of boundaries between „real‟ and „virtual‟, public and private
 increasing use of digital technologies
 Internal communications via twitter break down workplace hierarchies
 Staff are encouraged to become “brand ambassadors” through
company and personal networks
 Student/employability issues/expectations

8. Integration
www.doclorraine.com
www.blog.soton.ac.uk/inspire
Guest posts:
http://digitaleconomy.soton.ac.uk/blog/3174
(good for interdisciplinary work)
 not all about numbers
 horizon sensing
 collaboration - give and take

9. Amplifying
#webscience