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Quality Lead Generation Is Vital to Business Growth and
Success.
As a follow on to my article on why so many small business fails, I’m looking at some lead
generation advice from around the web today.

Without a constant flow of leads any business will eventually stumble and fall, making sure that
your marketing delivers a constant flow of qualified leads is vital

A 3 Step Content Strategy That Works
1. Identify Your Target Audience.

First and foremost, you need to identify the type of audience you are trying to reach. Are you
trying to reach buyers or sellers? From there, get more specific…

Do you want to work with first-time home-buyers only? Do you specialize in a specific type of
property like say, water-front homes?

Is there a specific type of home-seller that you’d like to work with? A certain price range?


2. Create Content That Helps Them (Not You).

Once you’ve identified your target audience, the next step is to create a list of content that
answers everything they could possibly want to know about buying and selling real estate in
your market area. So start by creating two lists: 1.) a list of every question your target
buyer/seller wants to know about buying or selling real estate, and 2.) a list of everything they
could possibly want to know about the area.

Don’t just write hype (e.g. “now is a good time to buy”).




                                                                                               1/4
3. Be Consistent.

You can’t be successful if you only seem to have the answers every now and then. You have to
always be on. Especially in real estate, where the market is always changing.

What’s the average Days on Market for homes in this area? What’s the average sales price?
What are interest rates like today? Any new developments in the neighborhood that I should
know about?…More at A Quick 3 Step Content Strategy That Works




       Sage Partners Turn to Blogging for Lead Generation and SEO – Equities…
       http://t.co/AK54n1D0 #seo http://t.co/Wpk5EdOZ

       — SEOteks (Seth D. Olson) (@SEOteks) Tue Jul 31 2012




Change is (or should be) an ever-present parameter in every B2B marketer’s strategy or plan,
especially in lead generation telemarketing where recent….More at 6 Fresh Insights on B2B
Lead Generation for 2012 and Beyond …

       Resume List Generation – Lead Generation at http://t.co/9c9fEkzL (Sun City, AZ):
       Looking for someone with a premi… http://t.co/qhczZeVu

       — speedyjobs101 (speedyjobs101) (@speedyjobs101) Tue Jul 31 2012




                                                                                          2/4
10 tips to create better elevator pitches that generate more leads in social and business
gatherings | Polish your elevator pitch to engage your listener….More at Lead Generation | 10
Golden Rules for effective elevator pitches

       Small Business News Bop Design Provides 4 Tips for Using LinkedIn as a Lead
       Generation…: Many sales and market… http://t.co/NXnJT2yw

       — sballewh (sballewh) (@sballewh) Tue Jul 31 2012




               Bop Design Provides 4 Tips for Using LinkedIn as a Lead
               Generation Tool
               MarketWatch (press release)
               “The most valuable lead generation tool on LinkedIn is
               InMail,” exclaims Durant. The InMail service allows a sales
               person to contact a decision maker who is not a 1st degree
               LinkedIn connection. Depending on a firm’s LinkedIn
               subscription level, a …and more »…More at Bop
               Design Provides 4 Tips for Using LinkedIn as
               a Lead Generation Tool – MarketWatch
               (press release)

  Business 2
  Community

               Learn How to Become the B2B Lead Generation Master
               Business 2 Community
               b2b lead generation Many B2B lead generation methods are
               already deemed successful at the first glance of generating
               qualified sales leads. A lot of b2b companies already jump for
               joy during this time. However, they should not be doing so as
               the sales …and more »…More at Learn How to
               Become the B2B Lead Generation Master –
               Business 2 Community
I need a lot of help with sales, marketing and lead generation. This is where you come in. I am
trying to tell people I develop web-based software. Nothing new about that, as the market is
saturated, but we offer cost-effective solutions. You will ……More at Sales/Marketing/Lead
Generation – PeoplePerHour.com

I guess one of the main principles in lead generation is simply to start, for info on how we can
help you call us on 021-556-9014

Tonie Konig
Internet Marketing Expert Helping Local Business Profit from the Internet and Social Media, See
My Blog Internet Marketing Consultant SA




                                                                                             3/4
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Quality Lead Generation Is Vital to Business Growth and Success.

  • 1. Quality Lead Generation Is Vital to Business Growth and Success. As a follow on to my article on why so many small business fails, I’m looking at some lead generation advice from around the web today. Without a constant flow of leads any business will eventually stumble and fall, making sure that your marketing delivers a constant flow of qualified leads is vital A 3 Step Content Strategy That Works 1. Identify Your Target Audience. First and foremost, you need to identify the type of audience you are trying to reach. Are you trying to reach buyers or sellers? From there, get more specific… Do you want to work with first-time home-buyers only? Do you specialize in a specific type of property like say, water-front homes? Is there a specific type of home-seller that you’d like to work with? A certain price range? 2. Create Content That Helps Them (Not You). Once you’ve identified your target audience, the next step is to create a list of content that answers everything they could possibly want to know about buying and selling real estate in your market area. So start by creating two lists: 1.) a list of every question your target buyer/seller wants to know about buying or selling real estate, and 2.) a list of everything they could possibly want to know about the area. Don’t just write hype (e.g. “now is a good time to buy”). 1/4
  • 2. 3. Be Consistent. You can’t be successful if you only seem to have the answers every now and then. You have to always be on. Especially in real estate, where the market is always changing. What’s the average Days on Market for homes in this area? What’s the average sales price? What are interest rates like today? Any new developments in the neighborhood that I should know about?…More at A Quick 3 Step Content Strategy That Works Sage Partners Turn to Blogging for Lead Generation and SEO – Equities… http://t.co/AK54n1D0 #seo http://t.co/Wpk5EdOZ — SEOteks (Seth D. Olson) (@SEOteks) Tue Jul 31 2012 Change is (or should be) an ever-present parameter in every B2B marketer’s strategy or plan, especially in lead generation telemarketing where recent….More at 6 Fresh Insights on B2B Lead Generation for 2012 and Beyond … Resume List Generation – Lead Generation at http://t.co/9c9fEkzL (Sun City, AZ): Looking for someone with a premi… http://t.co/qhczZeVu — speedyjobs101 (speedyjobs101) (@speedyjobs101) Tue Jul 31 2012 2/4
  • 3. 10 tips to create better elevator pitches that generate more leads in social and business gatherings | Polish your elevator pitch to engage your listener….More at Lead Generation | 10 Golden Rules for effective elevator pitches Small Business News Bop Design Provides 4 Tips for Using LinkedIn as a Lead Generation…: Many sales and market… http://t.co/NXnJT2yw — sballewh (sballewh) (@sballewh) Tue Jul 31 2012 Bop Design Provides 4 Tips for Using LinkedIn as a Lead Generation Tool MarketWatch (press release) “The most valuable lead generation tool on LinkedIn is InMail,” exclaims Durant. The InMail service allows a sales person to contact a decision maker who is not a 1st degree LinkedIn connection. Depending on a firm’s LinkedIn subscription level, a …and more »…More at Bop Design Provides 4 Tips for Using LinkedIn as a Lead Generation Tool – MarketWatch (press release) Business 2 Community Learn How to Become the B2B Lead Generation Master Business 2 Community b2b lead generation Many B2B lead generation methods are already deemed successful at the first glance of generating qualified sales leads. A lot of b2b companies already jump for joy during this time. However, they should not be doing so as the sales …and more »…More at Learn How to Become the B2B Lead Generation Master – Business 2 Community I need a lot of help with sales, marketing and lead generation. This is where you come in. I am trying to tell people I develop web-based software. Nothing new about that, as the market is saturated, but we offer cost-effective solutions. You will ……More at Sales/Marketing/Lead Generation – PeoplePerHour.com I guess one of the main principles in lead generation is simply to start, for info on how we can help you call us on 021-556-9014 Tonie Konig Internet Marketing Expert Helping Local Business Profit from the Internet and Social Media, See My Blog Internet Marketing Consultant SA 3/4
  • 4. 4/4 Powered by TCPDF (www.tcpdf.org)