The document provides an overview of the production process for an African surf documentary film called "Beyond the Old, the Young, the Sea." It discusses the visual identity and branding, photo concept, web-based storytelling strategy, website development, and plans to release a trailer while the full movie is still in production. The goal is to build an engaged online audience and tell the story of the film journey before its final release.

2. N I C E T O M E E T I N G Y O U
Every movie tells a story
A N D R E A S J A R I T Z
N O M A D E A R T H M E D I A / L O T U S F I L M
b e y o n d . o l d y o u n g s e a . c o m
B U T H O W T O T E L L T H E S T O R Y O F A M O V I E ?
B E Y O N D . O L D Y O U N G S E A . C O M

3. Producer @ Nomad Earth Media
Co-Founder @
Andy Jaritz
twitter: andreasjaritz

4. A holistic approach to storytelling
W H A T H A P P E N S B E F O R E A M O V I E ’ S R E L E A S E ?

5. Trailer
WATCH FULL MOVIE AT: OLDYOUNGSEA.COM

6. NOMAD EARTH /SPACES - ENTER TO WIN
SPACES.NOMADEARTH.COM/WINNERSWEEK

7. So what’s that
movie about?
T H E P R O J E C T ’ S C A N V A S
beyondmoviebeyond.oldyoungea.com BeyondTheOldTheYoungTheSea

9. M o r o c c o
K E Y F A C T S
W e s t e r n S a h a r a
M a u r i t a n i a
S e n e g a l
G a m b i a
beyondmovie
beyond.oldyoungea.com
BeyondTheOldTheYoungTheSea
An African Surf Documentary

12. L E T ’ S G O O N A M A K I N G - O F J O U R N E Y .
How’s that all
coming together?

13. Concept
5 Years of Your Life
Pocket Money
Visual Identity
K E Y F A C T S
Partners
A Crazy Crew
Content Strategy
Shooting!

14. The Visual Identity
T H E P R O J E C T ’ S C A N V A S

15. C O R P O R A T E I D E N T I T Y - B R I E F I N G
Functional Design
Supports the Reception &
Retention of the Project
Design Telling a Story
1
3
2
Creates a Unique
Experience
4

16. Arabic North
Arabic Tiles
& Patterns
Berber / Nomadic
Lettering
Transition to &
„Black Africa“
Tribal Lettering
Credits: Kristina Bartosova

17. Flags Patterns
Color Scheme Forms
Fonts
Stanley
Neuzeit S LT Std

19. The Photo Concept
T H E L I T T L E B I G B R O T H E R S O F T H E M O V I E

20. P H O T O C O N C E P T - B R I E F I N G
Covers the Journey
From North to South
Supports the
Main Project
Works as a
Separate Project
1
3
2
Conveys an Immediate
(Documentary) Experience
4

21. Photo Credits: Judith Recher,
Support: Felix Gänsicke, Andreas Jaritz

30. The Web Storytelling
B U I L D I N G A C O N T E N T P O W E R H O U S E
F O R T H E M O V I E L A U N C H
D I S T R I B U T E D C O N T E N T S T R A T E G Y

31. S T O R Y T E L L I N G - B R I E F I N G
Expands the Movie
Gives Deeper Insights
Countries, People, Cultures
Follows the Geography
1
3
2
Prepares the Launch
of the Movie
4

32. M o r o c c o
W e s t e r n S a h a r a
M a u r i t a n i a
S e n e g a l
G a m b i a
beyondmovie
beyond.oldyoungea.com
BeyondTheOldTheYoungTheSea
Telling the Story
From North to South

33. S T E P 1 : C O N T E N T C R E A T I O N W O R K F L O W C H A R T

34. S T E P 2 : C O N T E N T C R E A T I O N
O V E R V I E W A N D S I Z I N G

35. S T E P 3 : C O N T E N T C R E A T I O N - W O R K L O A D C A L C

36. S T E P 4 : C O S C H E D U L E - C O N T E N T P L A N & D I S T R I B U T I O N

37. O W N E D M E D I A - L O N G S T O R I E S
Visual Info
Insta // Web // FB // Twitter
Meme
Insta // Web // FB // Twitter
Story Post
FB // Twitter
Partner (Media)
Earned Media (PR)

38. The Website
T H E P R O J E C T ’ S H O M E B A S E

39. Wireframe Detailed Screen
Design
Mockups
Credits: Wild.as / Kristina Bartosova

41. And the movie?
W H E N C A N I S E E T H E M O V I E ?

42. Be patient! It’s not ready yet!

43. Here is where your
questions start!

44. Would you like to
join our journey?
beyondmoviebeyond.oldyoungea.com BeyondTheOldTheYoungTheSea

45. A N A F R I C A N S U R F D O C U M E N T A R Y
N I C E T O M E E T I N G Y O U
THANK YOU!
A N D R E A S J A R I T Z
N O M A D E A R T H M E D I A / L O T U S F I L M

46. Trailer