Want to see what else we’ve been working on this fall? Check out our other slideshares! 3 Principles for Writing Persuasive Emails: http://slidesha.re/persuasivemails How to Get 1000 People to Your Event: http://slidesha.re/1kEvent 3 Principles to Design for User Experience Offline: http://slidesha.re/offlinedesign 3 Tips to Increase Foot Traffic to Your Store: http://slidesha.re/3tipsfoottraffic Top 3 Mistakes in Mobile SMS Campaigns: http://slidesha.re/mobilemistakes Top 10 Lessons from Behavior Design Consulting: http://slidesha.re/bdesignlessons How to Have More Clients Than You Can Handle: http://slidesha.re/handlingtoomanyclients Want to learn more about Stanford’s Persuasive Technology Lab? Visit captology.stanford.edu Want to learn about our mentor BJ Fogg, the father of behavior design? Visit bjfogg.com Want to learn more about our team? Follow us on Twitter! Andrew Martin: twitter.com/amartinsu13 David Ngo: twitter.com/dngoo Nic Chapa: twitter.com/DonMilagro Nishant Jacob: twitter.com/nishantjacob Richard Lo: twitter.com/richardjlo Brandon Kit Ly: twitter.com/BrandonKit Wesley Leung: twitter.com/wesleyleung Want to learn more about our mentors? Follow them on Twitter! BJ Fogg: twitter.com/bjfogg Margarita Quihuis: twitter.com/msquihuis Mark Nelson: twitter.com/mark__nelson

1. A B v rD :
3 Pr D f r Offl U r r
Stanford Persuasive Technology Lab
David Ngo

2. C S :
R L W r
Long lines  Confusion of Pickup Process  Unaware of Location

3. I 1
Gr r O rv

4. I 1
Gr
r O rv
Observing real world behavior

5. I 1
Gr
r O rv
Observing real world behavior
always beats vacuum assumptions.
insight #1 clear? We want to make the best slides for you.
Was
Leave a comment below on how we can improve this section J

6. I 2
SIC (S I C )
Andrewtolve.com

7. I 2
SIC (S I C )
You don’t propose on the first date.
Andrewtolve.com

8. I 2
SIC (S I C )
Keep it simple.
Be sic.
Andrewtolve.com

9. Pr S C
Was insight #2 clear? We want to make the best slides for you.
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10. I 3
C rC
In all mediums
Remote Contact

11. I 3
C rC
In all mediums
Remote Contact
In-Store

12. I 3
C rC
In all mediums
Remote Contact
In-Store
LEAVE A QUESTION OR
Return to lives COMMENT BELOW TO
HAVE IT ANSWERED!

13. O rD
Optimized Emails Simple signs
Simple Initial Contact clear communication
Was insight #3 clear? We want to make the best slides for you.
Leave a comment below on how we can improve this section J

14. I r v L W
r
I 1 I 2 I 3
Gr r O rv SIC (S I C ) C rC
Observing real world behavior
In all mediums
always beats vacuum assumptions.
Keep it Remote Contact
simple. In-Store
Return to lives
Be sic.
LEAVE A QUESTION OR
COMMENT BELOW TO
HAVE IT ANSWERED!

15. N w r ?L T .
Call us for free help with your:
– Designing effective triggers to change behavior
– Designing for increased engagement
– best practices
DO YOU WANT TO LEARN HOW?
Sign up for a FREE 15 b going to Bit.ly/slideCALLS

16. S f r Pr v T L b
Dr r f L b, BJ F :
Dr. BJ F , @b f
O r I v v :
A r wM r :@ r 13
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R r L : @r r
Br K L : @Br K
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17. M r F 2011 PTL Pr !
•3
Principles
for
Wri0ng
Persuasive
Emails:
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Note:
My
hyperlinking
in
slidesha.re/spmail
PPT
isn’t
working
correctly.
•How
to
Get
1000
People
to
Your
Event:
As
a
behavior
designer,
I
slidesha.re/1kEvent
would
increase
the
ability
so
high
for
you
to
click
to
the
•3
Tips
to
Design
for
Engagement:
projects!
slidesha.re/dengage
But
technology
is
failing
me
•Top
10
Lessons
from
Behavior
Design
Consul0ng:
right
now.
slidesha.re/bdesignlessons
Compensa)ng
Hot
Trigger:
•How
to
Have
More
Clients
Than
You
Can
Handle:
Please
click
on
the
other
slidesha.re/2mclient
slides!
J
Please.
•Top
3
Mistakes
in
Mobile
SMS
Campaigns:
slidesha.re/bdforsms
•3
Principles
to
Design
for
User
Experience
Offline:
slidesha.re/offlinedesign