1. Activating
Passionate
Communities
Derek Neighbors derek@gangplankhq.com

2. Sponsor
This collaborative initiative is focused on connecting the
business and community champions of the Valley to position
downtown and the central city as our collective vibrant core
where people are committed, proud, integrated into and
invested in the success of the area.
At its center, ONEPhoenix is an effort to connect the good
work that is already going on, not duplicate efforts.

3. Sponsor
This multi-faceted initiative focuses on key economic development practices that will:
1.
Leverage assets, connect the key groups and individuals working on exciting
projects, initiatives, outreach efforts, events, enhancements to the business
environment and other elements that support building a united community in the
downtown and central city area.
2.
Create, collect and fine tune the data needed to build connections and share
information through a collaborative model that will allow for comprehensive
collaboration between groups, companies and individuals working on exciting projects
and to allow media/communications entities to have all the information and knowledge
they need to pass on the big story as well as the small, unusual story, event or business
update.
3.
Focus on the fine grain community outreach efforts of building awareness, as well as
creating a community of interest.
4.
Provide a collaborative SWAT team approach to help small business, organizations
and event coordinators to connect, grow, become “more amazing” with key support and
resources at the ready.

4. Sponsor
ONEPhoenix will work with a variety of organizations that might not typically work
together to blend efforts, leverage assets, collaborate – and ultimately build community. It
brings in the small business, neighborhood and community-engaged individuals to be a
part of the work and the solution. ONEPhoenix can expand an organizationʼs reach and
advocacy to achieve innovative thinking and support to advance initiatives.
Partners and supporters will serve as the backbone to the effort, allowing the fine grain
work to be done so that transformation can occur.
•
More than 100 people have signed up to be part of this initiative. There is no shortage
of interest.
•
More than 10 organizations have also pledged their support, staff, employees and
others to be part of the effort. It is collaborative.
Join us! http://onephx.wordpress.com/

5. What is Passion?
• intense emotion
• enthusiasm
• desire

6. Patior (verb)
to suffer / endure
Are your customers willing to fight for you?

7. What is Community?
It doesn’t fit in a nice neat package. So WHAT is it?

8. Biological Community

9. Sociological Community

10. Psychological Community

11. Psychological Community
Membership

12. Psychological Community
Membership Influence

13. Psychological Community
Membership Influence
Integration
Fulfillment
of
Needs

14. Psychological Community
Membership Influence
Integration
Shared
Fulfillment Emotional
of Connection
Needs

15. Communitas
The sense of sharing and intimacy that
develops among persons who experience
liminality as a group.
liminality: the transitional period or phase of a rite of
passage, during which the participant lacks social status or
rank, remains anonymous, shows obedience and humility,
and follows prescribed forms of conduct, dress, etc.

16. Sports

17. Music

18. Products

19. Fans?
• Short for fanatic
• Facebook uses “fan” page
• Are your customers fanatical about you?

20. Maslow’s Needs

21. Story Time

22. Mantra / Motto?
New Tech Economy

23. Connect
• Followers to You. You to Followers.
• Followers to Followers.

24. Connect

25. Money

26. Visibility / Participation

27. Transparency

28. Bigger Than You

29. Growth over Time
Constantly Getting Better.

30. Go Against Flow

31. Not For Everybody

32. Bashing Competition
Never Works
Not a zero sum game!

33. Social Media
• It’s not “free marketing”
• It’s time consuming
• It’s hard work
• You have to be willing to be real

34. So Why Do It?
• I don’t have time..
• It’s too confusing...
• It’s very hard...

35. Marathon (490 BC)
Pheidippides, greek messenger. Sent from battle at
Marathon to Athens to announce Persians Defeated.
"Νενικήκαμεν" (Nenikékamen, 'We have won.')

36. Midnight Ride (1775)
Paul Revere sent from Boston to Lexington to warn John
Adams and Samuel Adams about British movements.
Signal By Latern... The OG Hashtag!

37. Brochures (1985)
Francine Hardaway collects data from customers and
assembles them into expensive pieces of paper and has to
determine how to distribute them.
There has to be an easier way!

38. You (Today)

39. How About You?

40. How About You?
Mantra/Motto

41. How About You?
Mantra/Motto
Connect x 2

42. How About You?
Mantra/Motto
Connect x 2
Progress Visibility & Participation

43. Experiences
• What’s working for you?
• What’s not?
• Struggles?
• Expectations?

44. Questions?
Derek Neighbors derek@gangplankhq.com