The #1 issue with credit unions today with their social media efforts is time and resources -- based on a 2012 Filene study. In this presentation, numerous tips and lots of tools to make a credit union's social media efforts almost effortless. They tons of time and a boatload of money in labor.

1. Tips, Tricks, & Tools
How to Manage Your Social Media Effectively

4. Thank you.
Questions?

5. What are
people
doing?
O

6. What are CUs doing?
• 77% enhancing SM plans for 2013
• 94% investing resources in Facebook
• 58% investing resources in Twitter
• 24% investing resources in Google+
- CUNA Mutual 2013 survey

7. How are CUs using it?
• 97% for CU news, alerts, edu, and info
• 97% to build CU awareness
• 93% to promote CU events
• 73% for member communication, feedback,
responding to comments (member service)
- CUNA Mutual 2013 survey

8. What are CUs using?
- The Financial Brand 2013

9. •Time
•Resources
•Knowledge
Filene Research Institute
2012

10. Plan?
Amazingly, only 30% of credit unions
using social media have a plan.—Filene Research
Institute 2012

11. Editorial calendar

12. Time blocks
15 minutes: morning
15 minutes: lunch
15 minutes: afternoon
15 minutes: night

13. Email

14. Workflow layout
O

15. Value add

16. Tools

21. Dashboards/Schedulers
• HootSuite
• TweetDeck
• Social Oomph
• Buffer
• Twitterfeed

40. Questions? Let’s chat.
Mike Lawson
DML Communications / CUbroadcast
mike@dmlcommunications.com
760-845-8146
Twitter: @dmlcomm / @CUbroadcast
Slideshare.com search: “dmlcomm”