This document discusses leveraging social media to gain and retain members for credit unions. It recommends that credit unions use social media to share helpful information from members, staff, and news; tell member success stories and get to know staff; educate without being salesy on topics like mortgages and investments; be human by tweeting meetups and videos; hold contests to engage members; and have a social media plan with objectives and goals. It also provides examples of credit unions using social media successfully and tips to be consistent, make content easy to share and participate in, and integrate social media to complement traditional marketing.