The Web Team Inside the Museum: SFMOMA Case Study

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Presentation given at the National Museum Publishing Seminar on June 20, 2010, in Washington, D.C. Moderator: Joanna Champagne, Chief of Web and New Media Initiatives, National Gallery of Art Other Panelists: Matt Morgan, General Web Manager, the Metropolitan Museum of Art; and Michael Edson, Director of Web and New Media Strategy, Smithsonian Institution

Technologie Business

The Web Team Inside the Museum: SFMOMA Case Study National Museum Publishing Seminar Dana Mitroff Silvers June 19, 2010 Head of Online Services, SFMOMA

Steps you can take if you can’t reorganize,[object Object]

Digital media, emerging technologies, onlinemedia …,[object Object]

Organizational Structure Director Deputy Director, Exhibitions and Collections Marketing & Communications Publications, Graphic Design & Web Collectionsand Conservation Education (part of Curatorial) Collections Information & Access Web Community Producer (blog) Interactive Educational Technologies

Our Organizational Model http://www.flickr.com/photos/panorama_paul/2927788303/

Or Source: http://www.la-foodie.com/wp-content/gallery/donut-hole/

An Ideal Model Holistic, multi-disciplinary department that reports into a single decision-making authority and has a systemic view of new media across the entire organization.

Web in Pubs Neutral, agnostic, agenda-free Respected for content knowledge, editorial judgment, writing skills Tech + content skills under one hood

Five Steps Towards an Effective New Media Model Adopt formal processes and tools Foster innovation and collaboration Develop clearly articulated goals and priorities Look for efficiencies Have fun (even when you fail!)

1. Adopt Formal Processes and Tools ,[object Object]

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The Web Team Inside the Museum: SFMOMA Case Study

1. The Web Team Inside the Museum: SFMOMA Case Study National Museum Publishing Seminar Dana Mitroff Silvers June 19, 2010 Head of Online Services, SFMOMA

3. How we’re organized

6. sfmoma.org

7. mobile.sfmoma.org

8. Handheld Mobile Tour

9. iPhone and iPad

10. OpenSpace blog

11. Podcasts

12. Social Media

13. Interactive Features & Video

14. SFMOMA: The View from Inside

15.

16. Organizational Structure Director Deputy Director, Exhibitions and Collections Marketing & Communications Publications, Graphic Design & Web Collectionsand Conservation Education (part of Curatorial) Collections Information & Access Web Community Producer (blog) Interactive Educational Technologies

17. Our Organizational Model http://www.flickr.com/photos/panorama_paul/2927788303/

18. Or Source: http://www.la-foodie.com/wp-content/gallery/donut-hole/

19. An Ideal Model Holistic, multi-disciplinary department that reports into a single decision-making authority and has a systemic view of new media across the entire organization.

20.

21. No overall strategy

22. Different budgets

23.

24. Freedom and faster decision-making

25. Individual initiative is possible

26. Web in Pubs Neutral, agnostic, agenda-free Respected for content knowledge, editorial judgment, writing skills Tech + content skills under one hood

27. Web in Pubs Neutral, agnostic, agenda-free Respected for content knowledge, editorial judgment, writing skills Tech + content skills under one hood People actually listen to us!

28. Five Steps Towards an Effective New Media Model Adopt formal processes and tools Foster innovation and collaboration Develop clearly articulated goals and priorities Look for efficiencies Have fun (even when you fail!)

29.

30. Homepage headlines team

31. Regular cross-dept meetings

32. Web CMS & editorial workflows

33. Web request system

34. Bug & feature tracking

35. User-centered design

36. Agile methodology

37.

38. Collaborative ethos

39. Work on the same floor

40. Meet outside the office