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Chap01 Strategic Mgmt
1.
CHAPTER 1 Strategy
and the Quest for Competitive Advantage McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
2.
3.
4.
5.
Elements of a
Company’s Business Strategy
6.
7.
8.
9.
10.
11.
A Company’s Strategy
Is a Blend of Planned Initiatives and Unplanned Reactive Adjustments
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