3. Route 1Operation Choco-stormRevisiting the current pack. Making the drink look more ‘happening’ and yummy! The drink is the ‘hero’ on this pack along with vibrant colors and dimensions. This design, surely adds life to the existing structure. DMA Branding. 2005.
17. Route 2Cracking combo!Inspired by the drink’s unique property of taste, malt and chocolate, this design explores how the distinctive combination of the opposites, the tension between two properties, creates one unique product. DMA Branding. 2005.
32. Route 3Drink attitude. Twice a day!The stance is to start giving an attitude from the pack itself. This this bold and unique structure should instigate the young drinker even before he/she taste the drink. DMA Branding. 2005.
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49. Route 4Platform Nine and Three-QuartersYum Yum Express to Hogwart! DMA Branding. 2005.
50. Route 4Platform Nine and Three-QuartersFor the imaginative and intelligent friends of Harry Potter. A plan to disrupt the rules of the game, this design breaks all the codes & constrains to set a new standard and style for its category. This one’s definitely not for the muggles. DMA Branding. 2005.
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67. Route 5Be cool. Be smart. Be strong. Be game. Be Withit! DMA Branding. 2005.
68. Route 5Be Withit!Full of attitude to create a hardcore Bournvita tribe. An attitude for the Fast Moving Cosmo Kids. A highly campaign-able design with positive attitude, exploding from healthy & tasty chocolate drink - an attempt to create a vocabulary that’s future ready. DMA Branding. 2005.
