A collaborative research & design project between students of the Savannah College of Art and Design (SCAD). The project focused on transforming the current state of the SCAD Jen Library. This presentation documents the research and insights gathered over a 5 week period. This presentation was presented to the client for the midterm research report.
The future of UX design support tools - talk Paris March 2024
SCAD Jen Library (Midterm Report)
1. The Library
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
2. libraryfuture
“The model of the library is changing.
There still needs to be quiet areas to
study, but it should transition into a
more social area for exchanging ideas.”
Survey response
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
3. Transforming the Librar y
Will Crowe
S e r v i c e D e s i g n , B FA
Jeff Dull
I n d u s t r i a l D e s i g n , B FA
Phil Lewis
I n d u s t r i a l D e s i g n , B FA
David Matthews
I n d u s t r i a l D e s i g n , B FA
JaKenna Mar tin
Design Management, MA
Diane Seaver
D e s i g n M a n a g e m e n t , M FA
Nicholas Stratton
I n d u s t r i a l D e s i g n , B FA
To m H a r d y
P r o f e s s o r, D e s i g n M a n a g e m e n t
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
4. Project Over view
librar y at large
The Library
(Brand Attributes)
Public
Academic
Secondary
Research
SCAD
Primary
Research
Experiences
brand perspective
market landscape
Touch-point
Individual
Experience
Individual
Experience
Individual
Experience
Individual
Experience
Memories
Does this align with
the brand attributes?
Does the brand need to be redefined?
(Concept Development and Final Deliverables)
introduction
secondar y
Understand the present,
Fo re c a s t t h e f u t u re .
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
5. diverg ent- converg ent
discover
define
develop
secondary and pri-
synthesize collected
generate ideas for
mary research to un-
data into insights and
immediate and future
derstand the current
opportunities to guide
state of the library
concept development
deliver
introduction
secondar y
solution recommendations with compre-
brand attributes
primar y
hensive project report
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
6. diverg ent- converg ent
t o d a y ’s p r e s e n t a t i o n
discover
define
develop
secondary and pri-
synthesize collected
generate ideas for
mary research to un-
data into insights and
immediate and future
derstand the current
opportunities to guide
state of the library
concept development
deliver
introduction
secondar y
-
brand attributes
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
7. Brand Defined
Brand is a...
...source of relevant, distinctive,
and enduring promise of value.
...contract of trust.
Brand loyalty is gained by delivering on
promised value and upholding contract
of trust.
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
8. brand attributes
From an initial session
with SCAD Jen Library staff
and SCAD students, a general set of brand attributes was
created that represent both
library intent and customer
expectations.
rational adjectives, accomtions, perceptions and use
of the library.
introduction
-
after listing attributes, each list was then ranked according to what the library (L) valued and the class (C) valued
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
9. emotional
rational
+ Intuitive
+ Relevant
Aspiration (Brand Perspective)
Aspiration (Brand Perspective)
A Library that has both physical and digital resources that
are easily accessible regardless of experience or knowledge.
A Library that is responsive to its community by adapting
to their ever-changing needs, with thoughtful connections
to broader information trends.
+ Welcoming
+ Reliable
Perception (User Perspective)
A Library that provides an inviting atmosphere for all types
of users to engage in learning while feeling a sense of belonging or inclusion.
+ Trustworthy
A Library that consistently provides quality information,
+ Fundamental
Use (Reality Perspective)
Use (Reality Perspective)
A Library that upholds the emotional contract in meeting
the user’s expectation as a supportive, valuable resource.
introduction
Perception (User Perspective)
secondar y
A Library that is a necessity, serving the individual as an
integral resource for expanding knowledge and values over
a lifetime
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
10. positioning statement
The Library as a brand inherently
supports the community by establishing knowledge creation through
effective access to fundamental and
relevant information.
The Library provides users with a
reliable, welcoming, and trustworthy
resource of information and service.
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
11. diverg ent- converg ent
discover
define
develop
secondary and pri-
synthesize collected
generate ideas for
mary research to un-
data into insights and
immediate and future
derstand the current
opportunities to guide
state of the library
concept development
deliver
introduction
secondar y
-
brand attributes
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
12. Purpose of Librar y
boston public librar y
There’s a close linkage between knowledge and right thinking.
The future of democracy is contingent
on an educated citizenry movement and
public education.
There’s a strong correlation between
the public library.
Every citizen has the right of free access
to community-owned resources.
“built by the people and dedicated to the advancement of learning”
-boston public library entrance inscription
introduction
secondar y
primar y
source: history of libraries of the western world / image: library of congress
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
13. information access
digital millennium
c o p y r i g h t a ct
fir st sa l e do c tr i n e
Copyright law grants a copyright
owner an exclusive right “to distribute
copies or phonorecords of the copyrighted work to the public by sale or
other transfer of ownership, or by
rental, lease, or lending.”
turnkey institutional repository open source application
introduction
secondar y
source: 17 U.S.C. § 106 / american library association
primar y
This landmark legislation updated
U.S. copyright law to meet the demands of the Digital Age and to conform U.S. law to the requirements of
the World Intellectual Property Organization (WIPO) and treaties that the
U.S. signed in 1996.
anti-sopa blackout web-portal page
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
14. Growth Engine
connected to economic growth
decreasing funds and budgets
economic
growth
dichotomy
increasing upgrade costs
introduction
source: american library association
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
15. adaptation
(mscs) maine share d
collectio n s st r a t egy
colby
college
maine
infonet
bowdoin
college
As of March 2013, eight of Maine’s
management and archiving of their
print collections and the integration of
digital editions into a statewide catalog.
introduction
source: library journal
secondar y
maine state
library
bangor public
library
university of
maine
southern maine
university
primar y
portland public
library
bates college
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
16. innova tor s
"labrar y ": har vard
"shBANGE": unc
A temporary ‘pop-up’
space in an empty Harvard Square storefront
that has been a public
gallery for design student
projects on the future of
libraries.
introduction
"petting zoo": kent, oh
Interactive, collaborative,
research project that was
awarded the Springshare
award recognizing a new
program or service that
demonstrates an innovative approach to academic librarianship.
secondar y
source: library journal / university of north carolina / kent.ohio
primar y
Program to give patrons
and community members
a chance to have handson interaction with a vari
ety of tablets and e-read
ers.
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
18. learning commons
21st century
learning space
“Over the last 15 years
academic libraries have seen
enormous changes. The
nature of collections have
sponse to new technologies, and now many of these
changes are precipitating a
reinvention of library spaces
as well.”
introduction
source: york university
secondar y
commons
criteria
learner-centered
pedagogy
integration of
academic supports
library as a
town square
library as
“third place”
social
learning
diversity of
function
use
technology rich
environments
increased
access
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
19. third place
Refers to social surroundings separate
from the two usual social environments of
home and the workplace.
These places are “anchors” of community life that facilitate and foster broader, more
creative interaction.
introduction
secondar y
source: the great good place-ray oldenburg
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
20. James B. Hunt Jr.
degree
competition
industrial design
graphic design
motion media
fibers
architecture
performance
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
23. Cerritos Millenium
futuristic
design
"Experience Library"
and focuses on themed
spaces, high quality art
work, and inspirational
architecture rather than
being another library in
the traditional sense.
introduction
source: cerritos millennium
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
24. Secondar y Summar y
consistent key themes from
secondar y re search
adaptation
barriers
community
centers
major concept develop ment categories
identity
crisis
secondar y
primar y
technology
physical space
introduction
information
service
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
25. competitive analysis
b elo w
average
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
26. Primar y Research
immersion
understand user perspective
actual customer behavior
book display at live oaks-southwest chatham branch
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
27. holistic per spective
liv e o aks :
bull
stre e t
b ranch
savannah, ga
savannah, ga
(public)
(academic)
liv e o aks :
so uthwest
chatham
b ranch
savannah
college
of ar t
and design
savannah, ga
savannah, ga
(public)
introduction
armstrong
atlantic
state
univer sity
(academic)
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
28. Bull Street
research cour tesy
of JaKenna Mar tin
IDUS 711
methods of contextual research
winter 2013
professor Sara Jo Johnson
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
29. Research Principle
Research Principle
People go to the library for solutions to their life’s
problems.
There is a cultural clash now in this library between
those who are there solely for public computers,
and those who use the library traditionally.
Unknown
ent communities.”
Research Principle
-
The library is a safe haven, a shelter, an oasis.
For everyone.
Sha
Roberta
“I happen to be homeless. Now this
place, this library is the only place for
homeless people to go to most of the
time.”
Library staffs help people with their problem when they don’t know how to solve
tion, tax form, etc. Who they need to
talk to get help.
introduction
secondar y
“I like to get on the computers just to get
away from the world, to relax.”
Anonymous
“Reading westerns take me to another world. It
takes your mind off all your trouble. You can go
into you own little world of peace and quiet.”
James Duncan
all bull street content is unaltered and in original form as
presented
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
30. Southwest Chatham
“ E v e r y d a y, t h e r e i s a [ l i v e o a k s ]
l i b r a r y [ t h e p u b l i c ] c a n g o t o .”
Sandrae McCorkle,
Library Chairman
-Savannah Morning News
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
31. embracing user s
use-based furniture
segregated tech
vibrant space
flexible layout
alternative place
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
32. L ane Li bra r y
inter viewed:
A n n F u l l e r, M L I S
assistant university librarian/
head of circulation & ill
lane librar y
armstrong atlantic state university
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
33. p a r t o f u n i v e r s i t y ’s s t r a t e g i c p l a n
“[We’re] syncing with the professor what
referring to 1-hour library class coupled with required class
students driven to librar y by faculty
“[Faculty] see the value in student’s who understand ‘good’ research ultimately produce
seek to balance autonomy with suppor t
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
34. learning commons
Coming Soon
The Learning Commons
will feature inTouch Interactive Tables, a presentation
practice space, group study
ible study spaces, computer
workstations, and more!
introduction
-
secondar y
source: armstrong atlantic state university
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
35. SCAD
switching from being the user to
taking a research perspective for
a c o n t e x t u a l “d e e p d i v e ”
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
36. usage va riance
how of ten do you
g o t o t h e l i b r a r y?
why do you go to
t h e l i b r a r y?
34%
once a
week
29%
once a
month
28%
once a
quarter
once a
day
4%
once a
year
4%
“Access to resources, including books, computers, and
librarians.”
“Class requirement.”
“Great place to meet for
group projects.”
“To get away from the busy,
distractions in my room. The
Library gives me a chance to
focus.”
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
37. physical limitations
on average, how long do
you spend at the librar y
at one time?
28%
1-2
hours
24%
2-3
hours
19%
30 min1 hour
0-30
min
12%
3-4
hours
9%
over 4
hours
9%
“I would go to the library to work
on my thesis EVERY DAY if parking
in downtown wasn’t a COMPLETE
NIGHTMARE. Even if you are lucky
mum $1/hr, there is no SCAD lot near
the library, and I usually have to interrupt my work to go pay the meter. I live appx. 3 miles South of Jen
library. I would love to see a south
campus library or study space. I believe that would allow for more options in parking and avoid frustrations in getting to/from.”
Survey response
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
38. access restrictions
l o ca tion
re sou rc e s
“the hours!! i know 24/7 is a lot to ask
all the time, but PLEASE during mid-
“More distinct signage and a better
VISUAL layout for book call numbers.
The organization of the books works
right now, but the appearance spepret than what it should and could
be like.”
“They desperately need a book drop.
If you don’t have your I.D. on you or
it’s after/before they open you are out
of luck.”
Until noted otherwise, all of the subsequent responses are to survey question, “If there was one thing you
could change about the library, what would it be?”
“If students forget their ID there
should be a way to look them up.”
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
39. Brand Assessment
rating vs.
response
information
technology
“get rid of the librarians and
replace them with computers”
“I would get rid of all of the
books”
physical space
introduction
ser vice
secondar y
p rim a r y
“waaay more artwork! some
color, some textures! nothing
wild, but something a little
more visually exciting”
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
40. improvement requests
cafe
“Something like a
Barnes and Noble
with coffee and
awesome chairs.”
“I would like to be able to
have coffee and study at
the same time.”
“...making the environment a
familiar place that smells like
mom’s homemade cookies
or great coffee...”
v ar ied w or k spa c e
feel like there are always a lot of conversations going on
ings... I would prefer if there was a better division between
group work areas and actual quiet reading areas.”
team trying to work at computer station
that has a restricting partition around it
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
41. basics
“would like to have a section
for basic food or drinks and
temperature control”
ext er i or
trustees theaters “
“if I could change one thing it
would be the lighting (much
with the lounge chairs. Open
light is key when working for
long hours.”
“the brown leather chairs that
are too deep to accommodate a sitting posture”
east side. Because it has
the best view.”
Survey responses to “If there was one thing you
could change about the library, what would it be?”
& “Do you have a favorite location in the library?”
introduction
secondar y
one of the popular areas by the
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
42. Resources
rating based on:
60
books
60
online
access
60
40
40
40
30
30
30
20
20
10
reflects variance
in resource use
and needs
50
20
not important
important
ver y important
50
10
10
0
0
printers
0
60
50
study
rooms
60
50
50
i n t e r- l i b r a r y
loan
40
very important
30
30
important
20
20
not important
10
10
0
introduction
40
0
secondar y
primar y
totals per rank are out
of 68 respondents
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
43. a wa renes s
“I don’t know what the library is actually doing.”
c h a l l e n ges
“The language on the website only
makes sense if you’re a librarian.“
Alexis Linoski,
Director of Technical Services
and Systems
“They could provide more awareness
about the events or other things it
does.”
“I’m not educated on the libraries activities.”
“Libraries have always been about access, with electronic information it has
just become more complicated.”
Heather Koopmans,
Head of Reference
Survey response to “What is the library
doing that you don’t care about?”
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
44. Customer Engagement
librarians are passionate
about what they do
“We want people to do their best work.”
culture shift to integrate
more outreach
“[We] had been feeling like when [at the library] you see the same people again and
again.”
Heather Koopmans, Head of Reference
Carla-Mae Crookendale, Reference Librarian
circulation desk is hear t of
the librar y for staff
“...the staff like sitting at the circulation desk
and helping people...”
Stephanie Raines, Head of Outreach
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
45. ser vice evaluation
positive
negative
in relations to attributes
service was only category
with an off-brand rating
survey results rating
had a positive average
“I was doing a paper on an unconventional topic on 2 separate occasions and on
both, they worked with me for 30 minutes
“Each time I need their help, they seem to
be bothered. When I go up to the counter
the computers are extremely slow and I
that they were dedicated to helping me was sometimes am in a hurry--they will refuse to
awesome.”
look up a call number, even though they are
sitting there doing nothing else but browsing facebook, tumblr or twitter.”
Survey responses to “Please describe a particular experience
you’ve had with a librarian.”
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
46. “well, it’s a library”
Survey response to “If there was
one thing you could change about
the library, what would it be?”
introduction
secondar y
p rim a r y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
47. Primar y Summar y
primar y re search
data reflected sec ondar y re search
project wall with data collected throughout research
information
technology
introduction
physical space
secondar y
service
primar y
community
community was
added to concept
development cate gories
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
48. diverg ent- converg ent
discover
define
develop
secondary and pri-
synthesize collected
generate ideas for
mary research to un-
data into insights and
immediate and future
derstand the current
opportunities to guide
state of the library
concept development
deliver
introduction
secondar y
-
brand attributes
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
49. ser vice model
attract
what brand does to actively interest a
customer
ex: the library running a marketing
campaign to inform users to new books
engage
attract
user experience with the brand service
ex: users searching for a library book
extend
what a brand does after users engage
experience that ideally creates a repeat
customer
ex: the library following up with user
asking for a review of the book the user
checked-out
introduction
secondar y
extend
primar y
engage
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
50. Insights
data was transferred from research wall to matrix
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
51. information
a ttract
engage ext en d
ignorance of resources
secondar y choice
for information
n e e d i n c o n v e r ting information
to knowledge
need for successful experience
computers are
used in tandem to
physical search
unclear information identification
librar y is more
than information
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
52. technology
attra ct
engage ext en d
discouraging first
contact
need up-to-date
technology
technology can
affect collaboration
technology must
be intuitive
introduction
secondar y
be ahead of technology cur ve
technology problems are magnified
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
53. physical space
attra ct
engage ext en d
i n d o o r- o u t d o o r
dynamic
desire for continuous variety of ar t
and design display
layout dictates
workspace experience
personal connection to space
creates loyalty
n e e d f o r a d a p tability
need for dynamic
space
expectation of
personal atmosphere
unwelcome entr y
access
inadaquate wayfinding
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
54. ser vice
attra ct
engage ext en d
need contemporar y relevance
expect more than
information
misaligned ser vice
perception
user desire for
third place
librarians want interaction
lack of ser vice
trust
look for more
than information
misperception of
l i b r a r i a n ’s r o l e
need for holistic
experience
cannot clearly
identify ser vice
providers
faculty disconnect
introduction
secondar y
primar y
lack facilitation of
cross engagement
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
55. community
attra ct
engage ext en d
par tnerships add
value
i n e f f e c t i v e o u treach
seek community
engagement
inadequate communication
introduction
secondar y
impor tance of
exchange between users
facilitation of
connections
one experience
influences another
need to see and
be seen
want ability to socialize
primar y
can stretch primar y experience
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
56. Oppor tunities
mountain top
insight > oppor tunity
address multiple insights
can be relevant to
several categories
may connect to all three
ser vice model stages
goat sketch: professor Owen Foster, industrial design chair
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
57. information
attra ct
engage ext en d
inform user to resources
facilitate learning that conver ts
information to
knowledge
a c t i v e l y e n c o u rage users
introduction
secondar y
primar y
ensure feeling of
user gratification
information
cross connection
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
58. technology
attra ct
engage ext en d
establish a more
inviting gateway
social network
for collaboration
introduction
secondar y
evaluate tech assets to formulate
action plan
evaluate and relate to current
trends
social network
for collaboration
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
59. physical space
attra ct
engage ext en d
establish visual
identity of librar y
spaces to reflect
user
establish inviting
spaces
separate independent spaces
increased interior
ease of access
improve physical
access
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
60. ser vice
attra ct
engage ext en d
stay ahead of
change
align customer
ser vice perception
ensure holistic experience
implement paradigm shift
implement proactive rather than
reactive ser vice
foster cross engagement
diversify spaces
introduction
secondar y
primar y
successfully engage faculty
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
61. community
attra ct
engage ext en d
forge par tnerships
internally
seek external
par tnerships
create connections between
user groups
continue experie n c e t h r o u g h o u treach
outreach communications
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
63. at large
It is important to note
that while some of the opcepts address SCAD’s particular needs, there are many
insights and opportunities
that translate to the library
at large regardless of location and subject.
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
64. diverg ent- converg ent
rest of the project
discover
define
develop
secondary and pri-
synthesize collected
generate ideas for
mary research to un-
data into insights and
immediate and future
derstand the current
opportunities to guide
state of the library
concept development
deliver
introduction
secondar y
solution recommendations with compre-
brand attributes
primar y
hensive project report
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
65. N ext Steps
develop & deliver
evaluate concepts according to brand attributes
a d d r e s s i m m e d i a t e a n d s h o r t- t e r m s s o l u t i o n s
reflect SCAD 2020 design plan
final recommendations
introduction
secondar y
primar y
synthesis
next steps
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013