How can you make observation a part of the crafts you need to do every day to be best at it.

1. The Craft of
Observation
Dave Malouf @daveixd

2. Dave Malouf
@daveixd
http://davemalouf.com

3. Peer Loft:
@peerloft
Amplifying Creativity
TM

4. Dave Malouf Design
Helping organizations integrate holistic design for rapid
and smarter creativity.

5. credit - Marc Coleran for Flow.
Y’all create these, right?

6. But you work for these!

7. Rage against the machine ...

8. Put up your dukes

9. It’s everyone’s responsibility

10. Including you

11. But what can you do?

12. Your sensitive side

13. "In the last six weeks, have
your team members spent
at least two hours
watching people experience
your product or service?"
- Jared Spool
“Observe customers!”

14. And so we just look at people, right?

15. Holmes was brilliant, but also methodical.

16. Forest for the trees

17. Examples of craft:
Eames Lounge Chair

18. Examples of craft:
Mosaic on Dome of Rock

19. Examples of craft:
Vacheron Constantin Watch

20. Examples of craft:
Joffrey Ballet

21. Examples of craft:
Jimmy Hendrix

22. Examples of craft:
Patrick Stewart in “The Tempest”

23. Examples of craft:
Surgery

24. Examples of craft:
Ethnography

25. Skills of Ethnography
Interview

26. Skills of Ethnography
Interpretation

27. Skills of Ethnography
Pattern Recognition

28. Skills of Ethnography
Self Awareness

29. Getting to Carnegie Hall?

30. The camera’s POV

31. Long Shot

32. Mid Shot

33. Close up

34. Yes, please remember the
latin as there will be a quiz at
the end of the presentation.
Self
(emic)

35. Other
(etic)

36. Environment

37. Culture
Artifacts
Technology
Language
Economy
Religion
Relationship

38. or
Artifacts
cognition & metaphor
triggers & activities
influence & power
goals & motivations

39. Make it your life

40. Copenhagen

41. SCAD

42. Amsterdam

43. density

44. density

45. infrastructure

46. special equipment

47. New bikes

48. specially equipped

49. security

50. Painted

54. speculation

55. confirmation?

56. new insight

57. Back to CPH

58. new equipment

61. Helmets & Rules

62. “Interviews”

63. bike shares

64. London

65. Dublin

66. New York City

67. Back home
Not really home, but I
couldn’t find a picture of
Savannah buses on Google
Images (or Bing).

68. Thinking cap

69. And you?
Find a topic
Not your passion
That pushes you outside yourself
That is human and visual
Experience it
Visualize it

70. Go exploring

71. Keep your brain sharp

72. eagle eyes

73. puzzle solver

74. experience

75. Dave Malouf
@daveixd
G+ dave.ixd
Dave Malouf Design
Peer Loft - @peerloft