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Are marketers maximising the ROI in
this channel and could outsourcing
be the key to scaling up your email
marketing programme?
Dela Quist, chief executive officer, Alchemy Worx


  #dmaemail
Dela Quist: CEO Alchemy Worx
How Good Do We think We Are?
What Is Holding Us Back?
How Happy Are We With Our Efforts?
With Very Little Marketing Resource
Bread & Butter Programs Work
ROI Is For The Show
                        (But Numbers Are For The Dough)

•A 100g potato with skin
has 535 mcg of potassium

• % of potassium in the
skin is about 7%

• % of potassium in the
skin is about 0.39%

• The skin has a much
higher % of potassium.

• But there is actually more
potassium in the flesh –
391 mcg in the potato v
144 mcg in the skin


  Sourced from the Silverpop blog
The Basics Still Driving Revenue
Life Cycle Marketing Programmes Deliver Too
End Of The Fear?
A Look To The Future




http://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be

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DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme

  • 1. Are marketers maximising the ROI in this channel and could outsourcing be the key to scaling up your email marketing programme? Dela Quist, chief executive officer, Alchemy Worx #dmaemail
  • 2. Dela Quist: CEO Alchemy Worx
  • 3. How Good Do We think We Are?
  • 4. What Is Holding Us Back?
  • 5. How Happy Are We With Our Efforts?
  • 6. With Very Little Marketing Resource
  • 7. Bread & Butter Programs Work
  • 8. ROI Is For The Show (But Numbers Are For The Dough) •A 100g potato with skin has 535 mcg of potassium • % of potassium in the skin is about 7% • % of potassium in the skin is about 0.39% • The skin has a much higher % of potassium. • But there is actually more potassium in the flesh – 391 mcg in the potato v 144 mcg in the skin Sourced from the Silverpop blog
  • 9. The Basics Still Driving Revenue
  • 10. Life Cycle Marketing Programmes Deliver Too
  • 11. End Of The Fear?
  • 12. A Look To The Future http://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be