The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011

1. Are we Finally Getting the Clue?

3. Markets are nothing more than conversations .

4. It’s EXPECTED that a company/organization/institution have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54 “ If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.” Female 55-59

5. Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39

7. If markets are conversations (they are) and there’s no market for messages (there isn’t), what’s the company or organization to do? Own the conversations? Keep the conversations on message? Turn up the volume until it drowns out the market? Compete with the new conversations?

32. The Fresh Air Fund is continually seeking out host families, donations, and camp counselors for each summer program. They needed a cost-effective solution to build awareness and generate interest in becoming a host family or camp counselor and to cultivate donation support.

33. Action Over the course of six months, from November 2009 to May 2010, AHLLC contacted approximately 2000 bloggers each in 4 separate outreaches: Vision/Blindness – to coordinate with the Fresh Air Fund’s collaboration with the partner organization OneSight Runners – to coordinate with the Fresh Air Fund’s participation as a benefiting sponsoring organization in the New York City Half Marathon Pet Lovers – to capitalize on the connection Fresh Air Fund kids often make with host family pets, an experience most do not get to have in their regular inner-city lives Outdoors Sportsmen (Fishers, Campers, Orienteering, etc.) – to capitalize on the connection Fresh Air Fund kids make with being out in nature, often for the first time in their lives