1. Presenter: Danielle C. Leitch, ‘93
May 14, 2014
@DanielleLeitch
dleitch@morevisibility.com
SOCIAL MEDIA FORSOCIAL MEDIA FOR
YOUR CAREER SEARCHYOUR CAREER SEARCH

2. About Me
• FAU Alumna - College of Business, ’93
• Advisory Board Member for FAU’s ITOM Dept.
• Board Member for FAU Alumni Association
• Former Executive Recruiter (high-tech clients)
• 11 years with MoreVisibility in Boca Raton, FL
– Digital Advertising/Web Design Company
• Frequent Conference Speaker / Trainer
• Sourced For Commentary by Local & Nat'l News
• Collaborated with Microsoft on MSN AdCenter
• Invited by LinkedIn to Launch Company Pages
• Top 1% of LinkedIn Profiles Viewed in 2012
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3. Social & Search

4. Social Is?
• NOW, Real-time
• Publicity, Branding, Awareness & PR
• Lead Generation / Raise Interest
• Informational and Educational
• Client Engagement and Communication
• Everywhere & Everyone
– Desktop, Tablet, Mobile/Smartphone
– All demographics; B-to-B and B-to-C
- Regional, local or national / global
• Content of all Types
– Video, Image, News, Blog, Text, Widget
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5. The Original Search Landscape
Sponsored Listings
Search Engine Marketing
(SEM/CPC) gets you here
Organic or Natural Search
Results
(SEO) gets you here
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6. Current Landscape…Universal
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7. Social Media & Multimedia
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8. Mobile Web
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9. What you see is what
prospective employers will see
Is it impressive?
FIX IT NOW
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11. LinkedIn Benefits
• Manage your professional information
• Be introduced to potential employers/clients
• Create, collaborate on projects
• Portable & interactive resume (portfolio)
• Discover new connections / add to network
• LEARN, ENGAGE and GET CONNECTED!
• Gain insights from experienced professionals
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12. Establish
Your Personal Profile
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13. Creating Your Profile
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14. Account Settings - Privacy
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15. Request Recommendations
Personalize
the request
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16. Recommendations
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17. 17
Build Your Network

18. Create a Network
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19. Search for Connections
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20. Search for Connections
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21. Adding a Connection
Need email or can
use INMail
(premium accounts)
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22. 22
Enhancing Your Profile

23. Upgrade Your Account
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24. Who Has Viewed Your Profile?
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25. Groups
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26. Search for Groups
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27. Group Details
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28. Florida Atlantic University
Alumni Group
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29. Companies
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30. Company Pages
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31. NEWS: Pulse
Following Influencers
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32. Other Channels
To Help Advance
Your Career

33. Twitter
• Very open forum – anyone can follow/view
– Private is an option
– Tweets don’t appear in Google
• Leverage hashtags (#) to reach wider
audience
• Monitor hashtags (#) to connect with individual
influencers and identify relevant companies
– Geography (#BocaRaton, #NYC, #Miami)
– Industry (#socialmedia, #travel, #fitness)
– Hobbies/Interests (#wine, #FAU, #Heat)
• Coordinate or participate in Twitterchats
to engage the community; establish
yourself within the industry

34. Google+
• Google’s social media platform / Facebook’s competition.
• Promotes “Real-Life Sharing” on the web.
• Features include Circles, Hangouts, Games and Search.
• Many controls for privacy and sharing content.
• Include brands or companies in posts to gain attention -
@MoreVisibility or +MoreVisibility
• Referred to as G+, Google+ and Google Plus
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35. SlideShare

36. SlideShare
• Upload presentations publicly or privately
– documents, pdfs, videos, infographics also
• Can embed on blogs & websites
• Share on Google+, Facebook, LinkedIn
• Embed YouTube videos into presentations
• SlideShare PRO ($) offers premium features like
branded channels, analytics, ad free pages, etc.
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37. SUMMARY
• Be sensible when posting on public accounts!
• Maximize LinkedIn – portable resume & portfolio.
• Connect and interact with industry influencers,
community advocates and those within your “dream
company”.
• Gain experience where you can, in an area that many
organizations need help with.
• Social for business is VERY DIFFERENT than how we
use it personally.
• THINK FIRST, POST SECOND!
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