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Social Media Content Strategy Tactics and Best Practices David Carter Founder, Chief Technology Officer @dkrcarter  [email_address] © 2009 Awareness
Agenda ,[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL
Strategy Purpose:  Linking Your Strategy to Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL
© 2009 Awareness  CONFIDENTIAL
© 2009 Awareness  CONFIDENTIAL
Traditional Ways of Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL
Traditional Ways of Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL Owned Media Owned Media Paid Media Paid Media Owned Media Owned Media    Earned Media Owned Media    Earned Media Owned Media     Earned Media Owned Media    Earned Media
Traditional Ways of Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL Owned Media Owned Media Paid Media Paid Media Owned Media Owned Media    Earned Media Owned Media    Earned Media Owned Media     Earned Media Owned Media    Earned Media Do This Now
Listen/Converse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL
© 2009 Awareness  CONFIDENTIAL
Track Everything! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Link Between Content Marketing & Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8:35
Why Bother With Social Media - Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL
Why Bother With Social Media - Friends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL
Why Bother With Social Media - SEO © 2009 Awareness  CONFIDENTIAL
The Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL
Capturing Social Registrations (Facebook) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL
8 Steps to Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Awareness  CONFIDENTIAL

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My Presentation for SES New York 2011 on Content Marketing: Social Media Strategy Tactics & Best Practices