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Cordys Company Overview




Copyright © 2012 Cordys Software B.V. All rights reserved.                             1
We are a software platform vendor with a mission…


                                           We help our customers to improve
                     their business operations with world-class,
                 process oriented software which allows them
      to change and innovate the way they do business
                                            with greater speed and flexibility

Copyright © 2012 Cordys Software B.V. All rights reserved.                       2
Cordys’ Evolution
                                                                                                                   Launch                      Launch
                                                                   Cordys Founded
                                                                                                              Enterprise Platform           Cloud Platform


                              1978                       1998                        2001                         2004       2005           2008             2012



                                   Packaged                    Venture                                      Lighthouse
                                                                              Product Development                            Go to Market    Partner-centric GTM
                                  Applications                Capitalist                                    Customers



                                                                                                                         •   Solid financial foundation, funded by Jan Baan’s
                                                                                                                             Vanenburg Group and US based private investor
                                                                                                                             Argonaut Private Equity

                                                                                                                         •   30+ years of experience in building enterprise
                                                                                                                             class software
                                                         CORDYS EMEA
                                                                                                                         •   Strong year over year growth and Global 2000
                                                      The Netherlands (HQ)                                                   customers across the globe
                                                Germany          United Kingdom
       CORDYS AMERICAS                          Switzerland      Italy               CORDYS ASIA-PACIFIC
                                                                                                                         •   Committed community of Partners
                                                France           Sweden               India         China
           California, USA
                                                South Africa     Israel               Singapore     Hong Kong
           Michigan, USA
                                                                                      South Korea   Japan
Copyright © 2012 Cordys Software B.V. All rights reserved.                            Australia                                                                                 3
Cordys enables transformation in key value disciplines

                                                   Customer
                                                                           Customers use Cordys to:
                                                   Intimacy                • Improve customer service and
                                                                             satisfaction

                                                                           • Launch new products and services
                                                                             to market better and faster
              Operational                                      Product
              Excellence                                      Leadership
                                                                           • Deliver operational excellence, cut
                                                                             costs, increase revenue and drive
                                                                             efficiency

Copyright © 2012 Cordys Software B.V. All rights reserved.                                                         4
Making Cordys “My Business Platform”
                                At the end of the day, it’s all about increased customer value and extracting the right
                                 information when we need it. In other words, we can provide better service to our
                               customers and avoid having information bottlenecks somewhere within our processes”.
                                                             Jonas Persson, Grid Marketing Manager at Mälarenergi




                                                                                      Customer
                                                                                      Intimacy


     “We have created a strategic
      business model, one which
   orchestrates and fully respects our
  existing processes and investments.                                   Operational               Product      "Cordys enables us to provide tailor-
    With Cordys, we achieved this in                                    Excellence               Leadership   made services, and improve the time to
    record time, with minimal TCO.”                                                                           market of our products and services.”
  Srinivasan Iyengar, COO Aegon Religare                                                                       CVG Prasad, Chief Information Officer at
                                                                                                                         ING Vysya Bank




Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                5
The key propositions of Cordys
My Business Platform….

           ….makes my business operations smarter


           ….improves my customer management


           ….increases my revenue


           ….helps my company to be a product leader


           ….helps my company to benefit from the cloud


           ….maximizes my existing IT investments
Copyright © 2012 Cordys Software B.V. All rights reserved.   6
Add agility to IT and accelerate Time to Value
              Business Needs                                                                      Business
                                                                                              Change Cycle:
                            Business
                            Strategy                                                             1-2 years(s)


                          Organizational
                            Structure
                                                                                                 3-6 months




                                                             Cordys Synchronizes Business &
                                                                    IT Change Cycles


              Supporting Technology
                                                                                                Technology
                                                                                              Change Cycle:
                          Software
                                                                                                  6-10 years



                           IT Infrastructure
                                                                                                  6-10 years


Copyright © 2012 Cordys Software B.V. All rights reserved.                                                      7
The CIOs challenge: The “mess of many” in duplicate…


                                       Disparate UIs and Lack of Automation
                                                                      Disparate UIs and Lack of Automation




                               Fragmented and Inefficient Business Processes Inefficient Business Processes
                                                               Fragmented and




                                            Inflexible Application Integration Inflexible Application Integration




                       ERP               ERP                 CRM   Legacy    SCM       PLM
                                                                   Apps




                                               On-premise software                                                  Software as a Service
Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                  8
Smart decoupling layers to add agility and leverage existing IT
 Unique
                                                                             Composite Applications
       Create unique“compositions” by and for
       empowered users to maximize personal
       productivity

                                                                   End-to-End Business Processes & Monitoring

 Specific
       Create process orchestration layer which
       exploits the specific company capabilities to
                                                                          SOA-based Integration layer
       be competitive


 Generic
       Vanilla use of generic applications as
       transaction backbones
                                                             ERP   ERP        CRM      Legacy App’s     SCM     PLM




Copyright © 2012 Cordys Software B.V. All rights reserved.                                                            9
Next big gain is in the unstructured processes…
         BPM for software architects                          BPM for the knowledge worker                        BPM for everyone
                 80% of effort is placed here                   20% of effort is placed here. Reduce      End user driven process- and application
                                                                  rework from 40% to 5%. Double               composition. Democratize BPM
                                                               productivity of business email solutions




                                    BPM                                 Case Management                            Process MashApps

                    Integration Centric BPM                            Human Centric BPM                                 Social BPM
                  Straight Through Processing                       Dynamic Case Management                      Collaboration & Composition

       20% of the processes are complex and                  80% of the processes are simple, based on      Support social collaboration and self-
        based on structured data isolated in                  unstructured data: Excel & Documents         composed applications using standard
                  application silos                                     running over e-mail                               services




                            Structured Data                        Unstructured Documents & Data                 Self-service &Collaboration
Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                           10
The power of a single platform


                                              Composite                     A clean, modern, comprehensive
                                              Application
                                             Development                    and yet light footprint platform to
                                                                    On      improve your business operations
          Cloud                                                   Premise
                                                                            whilst leveraging existing IT
                                                                            Combining the worlds of Integration,
              Business
               Process                                       Integration    Business Process Management, and
             Management                                                     Composite Application Development
                                                                            One and the same product for on
                                                                            premise and the cloud

Copyright © 2012 Cordys Software B.V. All rights reserved.                                                         11
Some of the Market Leaders using Cordys
               Communications & Media                           Banking & Financial Services                            Insurance
                                                                                                             Customer               Solution
        Customer                                Solution     Customer                  Solution
                                                                                                                         Back-office Integration
                                                                          Continuous Process Improvement
                                 Commercial Orchestration                                                                Life Insurance Process
                                                                          Financial Consolidation
                                                                                                                         Automation
                                 Process Automation
                                                                          Payment Processing
                                 (26,000 users)                                                                          Online insurance
                                                                          Payment Processing
                                 Cloud Provisioning &PaaS                                                                Health Insurance Process
                                                                                                                         Automation
                                                                          Application Development
                                 Commercial Orchestration                                                                Claims Handling
                                                                          Process Automation

                                                                          Process Automation                             General Insurance Process
                                 Media Workflow Solution
                                                                                                                         Automation
                                                                          Integration and Service Layer
                                                                                                                         Agent Network
                                 Commercial Orchestration
                                                                          Listed Companies Application
                                                                                                                         Emergency Center
                                                                          Governance
                                 Commercial Orchestration                                                                Web Interfaces for Distribution
                                                                          Secure Web-based Procurement                   Network

                                 Cloud Marketplace                                                                       Claims Processing
                                                                          Integration & Process Automation

Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                 12
Some of the Market Leaders using Cordys
             Energy & Utilities                                      Manufacturing & Logistics                            Government & Public
     Customer               Solution                           Customer                   Solution                 Customer                Solution
                               Composite Application                        Mid-office Automation                               Process Automation
                               Development
                                                                            Strategic Planning                                  Claims Handling
                               Orchestration over Hydropower
          ERTAN
          HYDROPOWER           Plants                                       Supplier Management                                 SOA-based Integration
                                Energy Trade Processes                      Application Development                             Composite app development
                                Energy Retail Processes                     Extending ERP                                       Cloud Orchestration
                                                                            Customer Data Management                            Process Automation
                                Smart Metering
                                                                            Remote Services Platform                           ISV / OEM
                                Operational Insight                         Collaborative Engineering              Customer                Solution
                                                                            Master Data Management                              Game Changes
                                Energy Grid Processes
                                                                            Process Automation                                  Cloud Provisioning &PaaS

                                                                            Organizational Changes                              Online HR Suite
                                Energy Retail Processes
                                                                            Extending Existing IT Infrastructure                Social Housing Software
                                Process Automation                          Application Integration Platform                    Integration& App Development

                                                                            Break Bulk logistics                                Retails Operations Platform
                                Energy Process Marketplace
                                                                            Cloud based workflow                                Integration & App Development

Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                      13
Target markets and go-to-market approach

        Communications & Media, BFSI, Manufacturing & Logistics, Energy & Utilities, Government & Public, Technology & ISVs

                                            Global Enterprise 2000                                                       Local Top 100




                                                                        Senior IT Executive, Business Exec Sponsorship

                                                             Lines of Business: End User, Industry Solution & Information Technology


                                                                                                                                            Targets: CSC | Fujitsu |
                                                                                                                                               Atos | Cognizant |
                                                                                                                        Service Providers     CapGemini | Local


                                                                  Direct/Referral                             Indirect / Influence / PaaS



Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                         14
Cordys a Leader in Business Process Platforms


    IDCMarketScape
    Business Process Platforms 2011

    • Cordys named leader in BP
      platform market




                                                             Capabilities
    • Top scores for overall product
      capabilities, technology platform
      and development environment, and
      out-of-the-box productivity
    • Positive customer feedback on
      pricing, business-friendly interface,
      BPM+SOA orientation, and
      performance in proofs of concept


                                                                            Strategies
Copyright © 2012 Cordys Software B.V. All rights reserved.                               15
The Forrester Wave™: Platform as a Service, 2011
                                                                                                                                      Forrester
                                  Strong                                                                                              Wave™:




                                                                                                  Strong
Forrester                                                                                                                             Platform-As-A-
Wave™:                                                                                                                                Service,
Platform-As-                                                                                                                          Service Provider
A-Service,                                                                                                                            Scenario, Q2 ’11
ISV Scenario,




                                                                                   Current offering
                      Current offering




Q2 ’11
                                  Weak




                                                                                                  Weak
                                           Weak                           Strong                           Weak              Strong
                                                               Strategy                                           Strategy


  • The PaaS offering of Cordys provides extremely competitive value for ISVs without existing code that is intended to be
    migrated into the PaaS Offering.
  • Cordys’ primary strategy is to spread its technology through partnerships with ISVs and service providers, and it has built
    notable features to support that strategy. Cordys’ partnership efforts are just about to show results on a larger scale, and
    we expect to see much progress from Cordys during 2011. It has shown strong progress in a relative short period of
    time.                                                                                                        Publication date: May 2011
  Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                    16
Differentiators
                         A single platform, combining the world of Integration, Business Process Management, and
                         Composite Application Development



                         Enables true business and IT collaboration via a single Collaborative Workspace



                         Support for any type of workflow including human-to-human workflows, system-to-system
                         integration-type interactions and hybrid processes



                         Designed to support multi-tenancy and cloud deployment



                         Modern and open platform, built on a secure, highly available and scalable architecture



Copyright © 2012 Cordys Software B.V. All rights reserved.                                                         17
Cordys product is the core for unique differentiation




Copyright © 2012 Cordys Software B.V. All rights reserved.   18
Video: Customers about Cordys




Copyright © 2012 Cordys Software B.V. All rights reserved.   19
A DEEPER DIVE




Copyright © 2012 Cordys Software B.V. All rights reserved.   20
One Single Platform & four productized solutions

   Integration & MDM                                                                               Smart Intelligence Applications
                                                                                Cordys
   BPM & Case Management                                                      Operations
                                                                                                   Created by the end user
   Business Rules                                                             Intelligence         Turn big data into intelligence
   Human Workflow
   Business Activity
   Monitoring
   Application Development
                                                                               Cordys
                                                               Cordys         Business       Cordys                 Cloud MashApps
                                                             Collaborative                   Process
                                                             Engineering     Operations      Factory                High Productivity
   Transform and exchange                                                     Platform                              “No code” development
   complex and voluminous
   engineering data
   Engineering Data
   Viewers
   PLM Connectors
                                                                             Cordys Cloud         Provision & Automate
                                                                             Provisioning
                                                                                                  Value added services
                                                                                                  Cloud management

Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                  21
One Single Platform with four productized solutions
                                        Cordys Operations                Cordys Collaborative             Cordys Process Factory
                                         Intelligence (COI)               Engineering (CCE)                       (CPF)

                                                                Business Operations Platform (BOP)
                                     Composite Application Framework (CAF)




                                                                                                                                                         Cloud Provisioning
                                                                                                                               Collaborative Workspace
                                        Composite Application      User Interfaces      Task Management


                                     Business Process Management Suite (BPMS)

                                        Business Process            Case                                   Business Activity
                                                                                      Rules Management
                                          Management             Management                                  Monitoring


                                     Service Oriented Architecture (SOA)

                                       Enterprise Service Bus     Business Services       Master Data Management


                                                                            Smart Services Grid



                                                             Corporate & Cloud Applications, Services and Data
Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                                    22
Cordys Business Operations Platform
Key proposition:
• A software platform to design, develop and deploy enterprise class, process centric solutions that
  leverage existing IT assets as well as cloud services.
• “Cordys BOP is suitable for process projects ranging from simple to the most sophisticated.” – IDC

Key modules:
• Integration: A Service Oriented Architecture and Enterprise Service Bus for integration of
  applications and services
• Business Process Management Suite: for process automation and management supporting all
  relevant workflow patterns.
• Composite Application Framework: for creation of user interfaces, business applications

Deployment:
• On-premise at End Users
• Cloud via Service Providers
Copyright © 2012 Cordys Software B.V. All rights reserved.                                             23
Cordys Cloud Provisioning
Key proposition:
• An advanced provisioning product to facilitate application-, service-, tenant- and user provisioning of
  cloud and on premise services. Using Cordys BOP as foundation it provides with the ultimate form of
  connectivity using the Cordys ESB, flexibility through use of provisioning BPM flows and scalability
  due to the Smart Services Grid foundation.

Key modules:
• Cloud Management Services
• Provisioning
• Metering

Deployment:
• Cloud data centers of Cloud Service Providers
• On-premise at large enterprise End Users

Copyright © 2012 Cordys Software B.V. All rights reserved.                                              24
Cordys Cloud Provisioning
                Metering
                  Track & Manage Usage           Reporting


                Provisioning
                     Tenants             Users           Application Subscriptions


                Cloud Management Services
                   Product Management         Channel Management


                  Customer Management            Cluster Management



                                    Business Operations Platform (BOP)


                                    Enterprise Service Bus       Provisioning Flows


                                             Smart Services Grid


                               Corporate & Cloud Applications, Services and Data
Cordys Process Factory
Key proposition:
• High productivity platform to compose and deploy mashed-up applications, MashApps in the cloud.
• Enterprise class features to support large scale & global deployment
• “The PaaS offering of Cordys provides extremely competitive value for ISVs without existing code
  that is intended to be migrated into the PaaS Offering.” - Forrester

Key modules:
• Easy-to-use online wizard style Composer for creation of MashApps®. These MashApps can use
  User Interfaces (incl. Mobile forms designer), Application Objects, Processes, Rules, Web-services
  and Reports
• Online Marketplace

Deployment:
• Cloud – operated by Cordys, both Public as well as private for large enterprises.
• White-label – operated by Service Providers (e.g. Fujitsu) as Platform as a Service (PaaS)
Copyright © 2012 Cordys Software B.V. All rights reserved.                                             26
Cordys Process Factory


                             Cordys Process Factory (CPF)




                                                                           Cloud Provisioning
                    MashApps Composer                           MashApps



                         Business Operations Platform (BOP)


                         Enterprise Service Bus   Platform Services


                                     Smart Services Grid



                     Corporate & Cloud Applications, Services and Data
Cordys Operations Intelligence
Key proposition:
• An advanced product to facilitate subject matter end users to create their own Operations
  Intelligence applications, leveraging real-time operations data. Using Cordys BOP as foundation it
  provides with the ultimate form of simplicity using graphical modeler from the Collaborative
  Workspace, flexibility through use of standard spreadsheets for calculation and manipulation and
  control due to smart integration of services which separates data, manipulation and visualization
  governed by Cordys platform.

Key modules:
• Operations Intelligence Modeler
• Spreadsheet Governance
• MS Sharepoint integration

Deployment:
• On-premise at End Users

Copyright © 2012 Cordys Software B.V. All rights reserved.                                             28
Cordys Operations Intelligence

               Operations Intelligence Dashboards

                   Dashboards          Task Management


               Operations Intelligence Modeler

                  Event Services       Data Services        Calculation Services


                     Notification Services             Visualization Services



                                   Business Operations Platform (BOP)


                                   Enterprise Service Bus      Integration services


                                               Smart Services Grid



                                             Real time operations data
Cordys Collaborative Engineering
Key proposition:
• An advanced product to support integration and exchange of complex and voluminous engineering
  data between different PLM systems as well as PLM to ERP and MES. The data exchange and
  integrations are completely orchestrated and monitored by business processes which gives
  maximum level of control and flexibility at the same time. The product supports stringent Aerospace
  & Defense requirements for classified data and air gaps.

Key modules:
• CE Engine
• CE Connectors
• Composite Apps

Deployment:
• On-premise at End Users
• As an appliance ( “Teamcenter Migration appliance” together with Service Providers)

Copyright © 2012 Cordys Software B.V. All rights reserved.                                              30
Cordys Collaborative Engineering

                Composite Applications

                  Engineering Data Viewers     Conversion Monitoring



                Transformation

                  Group Definition Language          Schema’s            Conversion



                Connectors
                        PTC             Siemens PLM             Teamcenter



                                    Business Operations Platform (BOP)


                                              ESB                 BPM


                                                Smart Services Grid



                                              PLM, ERP, MES systems
Cordys Industry Solution Frameworks



                                                             Banking &        Communications    Energy &       Manufacturing     Government &
                              Insurance                  Financial Services      & Media         Utilities      & Logistics      Public Sector



                            Life Insurance                                         Cloud       Smart Meter      Collaborative       Legacy
                                                              Extend Core
                                Claims                                          Provisioning      Rollout       Engineering       Modernization
                                                                Banking
                                                              Applications                     Orchestration

                                Non-Life                                        Telco Order                      Extend ERP       Coordinating
                               Insurance                                        Management      Smart Meter                      Health & Social
                                 Claims                                                         Event Portal                      Care Delivery
                                                              Shorter Time
                                                                                                               Remote Services
                                                             To Compliance
                                                                                 Predictive                       Platform
                              Legacy                                              Network      Energy Market                         Case
                            Modernization                                        Monitoring      Process                          Management
                                                                                                Management




Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                         32
MARKET TRENDS & CORDYS PRODUCT STRATEGY




Copyright © 2012 Cordys Software B.V. All rights reserved.   33
Which markets do we serve with the Cordys platform?

• Business Process Management market
   • With the Cordys platform we are a player in the Application Infrastructure and Middleware
     (AIM) market. This is a $16 billion market. (Software revenue is defined as license +
     support revenue).
   • Gartner has segmented the AIM Market and Cordys is positioned as one of the leading
     players for Business Process Management Suites segment which is a $2 billion market.


• Platform as a Service market
   • Forrester has defined a market for PaaS, for which Cordys is recognized as one of the
     high potential players. The market is around $2 billion in 2011, growing to $15 billion by
     2016.
   • Our focus is to enable Service Providers to act as PaaS players with:
       • Cordys Platform as a Service proposition. Cordys BOP for “high control” and Cordys Process
         Factory for “High Productivity” PaaS
       • Cloud Provisioning to manage portfolio of cloud services and provision across tenants and users
Market trends influencing Cordys strategy
• Cloud
  The next decade we will see a major shift from on premise towards cloud based delivery of IT.
  Organizations will typically not make either / or decisions when it comes to cloud but use on premise
  and cloud based IT in hybrid mode.
• Intelligence
  Next generation software platforms will support intelligent business operations. In the world of the
  “internet of things” where devices get connected to the internet the ability to quickly process massive
  event streams, analyze data and optimize work processes will be crucial. The worlds of Business
  Process Management, Big Data and Analytics are coming together.
• Mobile
  As the adoption of Smart Phones / Tablets goes 8 times faster than the adoption of PCs, mobile
  computing will soon be mainstream. This means that information, task management, collaboration,
  context, location and location should be available on any mobile device.
• Social
  Collaboration and involving peers and experts in the relevant context to improve personal
  productivity is more and more important. The worlds of structured and unstructured are getting
  mingled.
Copyright © 2012 Cordys Software B.V. All rights reserved.                                              35
Cloud - What is Cordys’ view?

• In cloud context Cordys platform can be used for Platform as a Service (PaaS)
• The Cordys core platform foundation, the Smart Services Grid, has full multi-
  tenancy architecture.
           • All of the Cordys platform components and application are multi-tenant aware
           • Multi-tenancy can be configured on multiple levels by simple configuration
• Cordys has no ambition to act as Platform as a Service (PaaS) provider ourselves.
           • Cordys works with leading Service Providers, such as Fujitsu and large System
             Integrators who offer Cordys as PaaS in private- and public cloud set up.
           • Exception is Cordys Process Factory which today is offered by Cordys directly, but also
             through Service Providers
• Analyst firm Forrester predicts significant shift from on-premise to cloud for software
  platforms. Cordys is the only platform which runs on premise and in cloud with
  one and the same version. Cordys does not lock-in a customer to work with single
  Service Provider.
Copyright © 2012 Cordys Software B.V. All rights reserved.                                             36
Cloud - How the analysts define it and its relevance to the provider

Forrester define PaaS as:
“A complete application platform for multitenant cloud environments that includes development
  tools, runtime and administration and management tools and services. PaaS combines an
  application platform with managed cloud infrastructure services...

They then go on to say:
...Service providers also seen an emerging opportunity to consider PaaS platforms as a new
   alternative to established middleware stacks for the deployment of custom applications they
   create on behalf of their clients...

...This is why Platform as a Service (PaaS) is so important. With good PaaS products, service
   providers will quickly gain cloud’s benefits. Without good PaaS products, cloud development is
   simply too difficult and the benefits of cloud will flow slowly, if at all...”


                   Source: The Forrest Wave Platform-as-a-Service For Vendor Strategy Professionals Q2 2011
Cloud – Forrester’s cloud computing taxonomy & the role of Cordys

                                                   Cordys capabilities   Cordys as an enabler




“The Cordys PaaS supports multiple business models of services providers and system integrators”
“Cordys provides extreme competitive value for ISV's without existing code that is intended to be migrated into the PaaS offering.”

                                                                         Forrester Platform as a Service Wave, May 2011
Cloud- PaaS Market Size: Corporate Middleware, ISV, Outsourcer

                                 • There will be a big shift from on-premise
                                   middleware to cloud PaaS

                                 • Forrester state that total PaaS market grows to
                                   $15bn by 2016

                                 • Corporate buyers buying PaaS is still the biggest
                                   market but slows down quickest by 2016

                                 • ISV on PaaS has medium term high growth

                                 • PaaS at outsourcer as long term growth
Intelligence – What is Cordys’ view?
Cordys has a dedicated offering for Operations Intelligence which democratizes use of
Intelligence
Cordys will extend the core platform with external engines, open source and commercial that we
will interweave as OEM-components:
           •     Process Simulation
           •     Process Mining
           •     Complex Events Processing
           •     Advanced Rules
The Cordys platform is ideally architected to evolve towards an intelligent software platform
• Smart Services Grid:
           •     Highly scalable and based on event driven architecture.
           •     Connects natively to external engines which then become “citizens” for Cordys
           •     Can be miniaturized itself to run on devices such as routers
• Collaborative Workspace:
           •     The Cordys design time environment, Collaborative Workspace (CWS), is fully meta-data driven
           •     The Collaborative Workspace can be easily extended and expanded with new design artifacts and modelers
           •     External engines can even be integrated into CWS for design time.
Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                40
Mobile – What is Cordys’ view?
Cordys supports mobile through dedicated Mobile
Form Designer in Cordys Process Factory
           • Cordys Process Factory is the high productivity
             application development offering of Cordys
           • Mobile forms can be rendered to 1000+ mobile
             devices using industry leading rendering engine
           • Mobile forms can be fully interwoven with applications
             and business processes in Cordys platform
The Cordys UI framework supports HTML5, the
latest HTML standard
           • Cordys sees further adoption of HTML5 and HTML5
             based frameworks as the way ahead for mobile
             support.
           • Cordys will adopt native browsers to exploit native
             functions of the mobile, thus creating more of a native
             app experience


Copyright © 2012 Cordys Software B.V. All rights reserved.             41
Social – What is Cordys’ view
Cordys will launch real-time
collaboration features as part
of the Collaborative Workspace
in 2012
• Google docs-like real-time
  collaboration on graphical
  designers will be supported
  including chat, change logging,
  roll-back etc.
Cordys will implement similar
collaboration features for
runtime in 2013
• Cordys will ensure integration
  with main stream collaboration
  software such as Google+



Copyright © 2012 Cordys Software B.V. All rights reserved.   42
CUSTOMER CASE STUDIES




Copyright © 2012 Cordys Software B.V. All rights reserved.   43
Customer Case Study: Rendo
                                                             Rendo is an energy grid operator in the Netherlands with a mission to deliver safe, reliable and
                                                             efficient transport of gas and electricity.



Key Challenges:                                              Cordys Solution:                                      Benefits:
• No end-to-end monitoring and control in                    • Implementation of Cordys BOP for 20                 • Rendo is now the top-performing Grid
  daily operations                                             processes (administrational and automated)            Operator on the regulator’s scorecard
• Key information systems couldn't                             such as switch, move, billing) - live within just   • Huge increase in customer satisfaction
  communicate with each other, resulting in                    five months                                           related to core processes such as Switch,
  redundant data and separate, inconsistent                  • Robust integration with current IT                    Move and Processing of Meter readings
  islands of data                                              infrastructure                                      • Exceeded compliance standards with 100%
• Lack of overall transparency in operations                                                                         performance timeliness
  and processes                                                                                                    • End-to-end visibility and control in daily
• Problems with timeliness (Regulator’s                                                                              operations
  scorecard)                                                                                                       • Reduced hired staff with 24% (2009 vs
                                                                                                                     2007)
                                                                                                                   • Fully independent in-house process design
                                                                                                                     and adjustments (within 1 year)
                                                                                                                   • ISO certification for Customer Care
                                                                                                                     department in 2010




Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                      44
Customer Case Study: KPN
                                                             KPN is the leading telecommunications and ICT service provider in The Netherlands, offering
                                                             wireline and wireless telephony, internet and TV to consumers, and end-to-end telecommunications
                                                             and ICT services to business customers.


Key Challenges:                                              Cordys Solution:                                   Benefits:
• Lowermargins due to increased competition                  • Commercial Orchestration: Orchestration of       • Shorter time-to-market for new products
  and growing customer demand for new                          processes between order entry via Internet       • Single view of the customer and improved
  services                                                     and back-end provisioning and billing systems      management of customer services
• Heavy competition by cable companies and                   • Direct provisioning and billing of new           • Real-time monitoring the progress and
  high costs to maintain current copper network                voice-, internet- and multimedia services on       performance of the provisioning processes to
• New business strategy: Implementing an All-                  new fiber network                                  increase visibility into order process
  IP infrastructure providing the Triple Play                • Integration with various systems to create       • Improved customer satisfaction via
  bundle of service for their customers                        a single customer view: Tibco (for network         customer self-service model
• An aggressive 3 month timeline to go live                    access), Oracle (for billing), Barcelona         • Reduction of resources
                                                               (middleware) & Siebel (for CRM)
                                                                                                                • Easier to make changes to existing business
                                                             • Other projects:                                    processes to adapt to changing business
                                                             • KPN Business Market – Commercial                   needs
                                                               Orchestration
                                                             • KPN Wholesale – Wholesale Order Desk
                                                               application
                                                             • KPN Mobile – Commercial Orchestration



Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                      45
Customer Case Study: The World Bank Group
                                                             The World Bank Group is providing financial and technical assistance to developing countries
                                                             around the world.



Key Challenges:                                              Cordys Solution:                                    Benefits:
• Over 1800 active projects and hundreds of                  • Web-based Procurement Solution which              • Re-use of past investments: Affordably
  business opportunities in each project                       provides procurement policies, management           extended legacy applications (SAP), installed
• Complex Procurement process to contract                      and control of processes with full visibility,      new capabilities and laid groundwork for
  resources for projects executed by the bank                  procurement transparency and operational            future applications
• Currently, different procurement policies                    reporting                                         • Increased flexibility: Service-based
  guidelines and old IT Infrastructure                       • Handles advertisement of bidding                    processes allow for constant changes of the
                                                               opportunities for consulting services, RFP          application
                                                               creation, proposal submission, scoring and        • Increased process transparency
                                                               evaluation, contract award                        • Fast time to value: 9 months from start /
                                                             • Integrates multiple enterprise systems,             requirements gathering to go-live - original
                                                               including SAP                                       scope + one set of enhancements
                                                             • Suitable for low-bandwidthaccess (rural           • Scalable platform (just by adding hardware)
                                                               areas in developing countries)                      capable of managing high volumes




Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                         46
Customer Case Study: Siemens Healthcare
                                                             One of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging,
                                                             laboratory diagnostics, medical information technology and hearing aids.



Key Challenges:                                              Cordys Solution:                                      Benefits:
• Delivery of spare parts within 24 hours, from              • Automation of key logistics processes with          • 98% of all spare parts delivered within 24
  distribution centers in Frankfurt (Germany),                 strong integration to (SAP & IBM Rational)            hours!
  Memphis (USA) and Singapore with 705,000                     back-ends                                           • Spare parts execution: Faster reaction
  line items and 400,000 sales order per year                • Spare parts execution: If the delivery of a           times; improved data quality; complex
                                                               spare part is not expected to be in time, this        process management over several
                                                               process is used to speed up delivery                  organizations; improved customer
                                                             • Enhanced productivity services: Aim to                information on each escalation
                                                               prevent a system failure before it occurs           • Enhanced productivity services: Increased
                                                             • Change request management: Process to                 efficiency (11 hand offs instead of 77 hand
                                                               support creation, approval, release, execution        offs and 30 days delivery time instead of 60
                                                               and testing of change requests (IT & non-IT)          days); Increased service sales; increased
                                                             • This project has won the Process Solution             customer satisfaction; lower IT Costs
                                                               Award 2010 for “innovative and exemplary            • Change request management: Increased
                                                               Process Management project” in the area of            transparency; reduced failures; shorter
                                                               Customer Service Management                           cycle times




Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                           47
Customer Case Study: AEGON Religare
                                                             AEGON Religare Life Insurance Company is a leading life insurance company in India. Aegon
                                                             Religare is a three-way joint venture between the Netherlands-based AEGON, India's Religare and
                                                             Bennett, Coleman & company.


Key Challenges:                                              Cordys Solution:                                  Benefits:
• The Indian insurance market is characterized               • Sales Management System (manages and            • Faster time to market through the
  by diversity, with over 21 languages and a                   tracks agent on-boarding and productivity)        reusability, flexibility and scalability of the
  number of unique local cultures                            • Agency portal (provides a single window for       Cordys platform
• As a new player in the insurance and                         the delivery of services to agents)             • Reduction in headcount of the company's
  pensions market in India, the company                      • Incidence Management System (automated            head office Sales team for monitoring sales
  needed to target and capture significant                     issue logging and tracking system)              • 20 percent reduction in the number of calls
  market share                                               • Cash Collection System (e-receipting)             from agents to the call center
• The primary objective was to launch                        • Claims Management System (supports              • Larger number of issues being closed within
  operations across 14 independent systems                     claims processing transactions)                   the agreed Service Level Agreements (SLAs),
  at 25 locations on Day 1 - an industry first                                                                   with at least 10 percent faster closure of
                                                             • Customer Portal (portal for policy related
                                                               information, payments and schedule required       cases to date
                                                               medical exams)                                  • Faster and more effective reconciliation and
                                                                                                                 cash collection have led to reduced time to
                                                                                                                 process payments with 2-3 person hours per
                                                                                                                 day




Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                     48
Customer Case Study: Fujitsu
                                                             Fujitsu is one of the world's leading information technology products and services companies. It
                                                             provides computing and communications products, advanced microelectronics, a range of software
                                                             products as well as professional services capabilities to deliver added value to customers.


Key Challenges:                                              Cordys Solution:                                   Benefits:
•    Increased market pressure to deliver                    Fujitsu delivers Cordys-based BPM and              •   Faster time to market: Fujitsu are
     services from the cloud                                 integration PaaS capabilities on top of its            becoming the leading provider of IaaS and
•    Customers asking for Fujitsu’s cloud                    FGCP/S5 IaaS platform, across six cloud data           PaaS
     strategy                                                centers across the globe. Cordys technologies      •   New cloud services in a single platform:
•    Fujitsu’s BPM offering requires investments             included in the OEM agreement with Fujitsu             Launch value-added services beyond the
     to meet current market standards                        are:                                                   level of infrastructur
                                                             • Cordys Business Operations Platform: a           •   Bridge the worlds of on-premise and
                                                                 Java-based, cloud-enabled platform product         cloud: Offer new on-premise, private,
                                                                 including integrated application server, ESB       hybrid and public cloud offerings
                                                                 and business process management suite          •   An extensive partner ecosystem: Bring to
                                                                 (BPMS) capabilities                                market a cloud platform for customers and
                                                             • Cordys Process Factory: a high-                      ISVs
                                                                 productivity-oriented cloud-based platform
                                                                 to re-engineer business processes and
                                                                 create process-centric applications (called
                                                                 MashApps)
                                                             • Cordys Cloud Provisioning: Supports
                                                                 provisioning of new tenants, as well as
                                                                 metering and monitoring of cloud services
                                                                 and systems resources
Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                                                      49
CLOSED LOOP BUSINESS OPERATIONS IMPROVEMENT




Copyright © 2012 Cordys Software B.V. All rights reserved.   50
Business transformation driven by business needs
• Start with targeted – business driven process solutions
• Evolve to continual process improvement
• Transform the business one step, process and project at a time




                                                  Business
                                               transformation
                                                                            “Cordys BOP is suitable for process
                                                                                projects ranging from simple to the
                                                                                       most sophisticated.”
                                      Continuous process improvement



                                 Targeted - Business driven process solutions
Stepping stones to business transformation
• Each process or project has its own benefits (ROI, lower costs, customer
  service etc)
• Every step is atomic and moves towards the goal of business
  transformation
• Start small, deliver benefit, reuse and harvest, move on to the next
• Achievable business transformation whilst delivering
  business value with every process
Cordys Implementation Methodology: Cordys@Work
Best-practice Implementation Methodology


                                                              Qualify & Analyze the organization, select a process, determine
                                                              goals and scope, analyze the as-is process and its gaps



                                                              Design & Model an optimized to-be process, its sub processes,
                                                              case activities and rules



                                                              Develop & Deploy services, integrations, transformations and
                                                              user interactions



                                                             Run & Monitor business processes by collecting process
                                                             performance information for analysis and optimization




Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                      53
Cordys Community
Online Community for knowledge sharing and exchanging of ideas, documentation and best
practices with 7000+ external members

Content:
• Product Knowledge, Blogs & Forums
• Product Documentation
• Customer Support
• Training Materials & E-Learning Content
• Demos
• Certification Application
• Implementation Methodology
• Marketing Materials




Copyright © 2012 Cordys Software B.V. All rights reserved.                               54
Cordys Academy & Certification
Focused on Cordys Professionals to leverage Cordys platform to the max
• Class-room training:                         • Certification:
           • Regular / Boot camp                                                               •   BOP / CCP
           • @Cordys / @Site                                                                   •   Professional /Sr. Professional
           • Standard / Custom                                                                 •   Selling / Implementing
• Learning Support :                                                                           •   Packages
           • Learning paths                                                              • Beyond Certification:
           • Community                                                                         • Workshops & Events
           • Exam Training
                                                                       Certification paths
                                                                    Solution / Product Architect


                                       Service Oriented        Business Process      Composite Application
                                                                                                                CCP Developer
                                      Architecture (SOA)     Modeling Suite (BPMS)     Framework (CAF)



                                    Pre-sales Consultant        Fundamentals          BOP Administrator        CCP Administrator

Copyright © 2012 Cordys Software B.V. All rights reserved.                                                                          55
Partner Ecosystem

                                                       Consulting & System Integrators   Resellers




Copyright © 2012 Cordys Software B.V. All rights reserved.                                           56
SUMMARY




Copyright © 2012 Cordys Software B.V. All rights reserved.   57
How Cordys helps you

Cordys helps you to drive best in class business operations

Cordys leverages your existing IT assets as well as cloud services through
smart integration, process orchestration and development of new
applications that directly contribute to business needs and goals

Cordys’ unique platform and approach allow you to achieve fast time to
value with process projects ranging from simple to the most sophisticated

Complexity is what we master. Simplicity is what we offer.


Copyright © 2012 Cordys Software B.V. All rights reserved.                   58
What if…




          …you could achieve agile IT and best in class business operations?
Copyright © 2012 Cordys Software B.V. All rights reserved.                     59
Thank You
                                                                          Follow us on:

                                                                 cordys.com/twitter

                                                               cordys.com/facebook

                                                                cordys.com/youtube

                                                                cordys.com/linkedin

                                                              cordys.com/slideshare
Copyright © 2012 Cordys Software B.V. All rights reserved.                            60

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Cordys Company Overview: A Software Platform for Business Transformation

  • 1. Cordys Company Overview Copyright © 2012 Cordys Software B.V. All rights reserved. 1
  • 2. We are a software platform vendor with a mission… We help our customers to improve their business operations with world-class, process oriented software which allows them to change and innovate the way they do business with greater speed and flexibility Copyright © 2012 Cordys Software B.V. All rights reserved. 2
  • 3. Cordys’ Evolution Launch Launch Cordys Founded Enterprise Platform Cloud Platform 1978 1998 2001 2004 2005 2008 2012 Packaged Venture Lighthouse Product Development Go to Market Partner-centric GTM Applications Capitalist Customers • Solid financial foundation, funded by Jan Baan’s Vanenburg Group and US based private investor Argonaut Private Equity • 30+ years of experience in building enterprise class software CORDYS EMEA • Strong year over year growth and Global 2000 The Netherlands (HQ) customers across the globe Germany United Kingdom CORDYS AMERICAS Switzerland Italy CORDYS ASIA-PACIFIC • Committed community of Partners France Sweden India China California, USA South Africa Israel Singapore Hong Kong Michigan, USA South Korea Japan Copyright © 2012 Cordys Software B.V. All rights reserved. Australia 3
  • 4. Cordys enables transformation in key value disciplines Customer Customers use Cordys to: Intimacy • Improve customer service and satisfaction • Launch new products and services to market better and faster Operational Product Excellence Leadership • Deliver operational excellence, cut costs, increase revenue and drive efficiency Copyright © 2012 Cordys Software B.V. All rights reserved. 4
  • 5. Making Cordys “My Business Platform” At the end of the day, it’s all about increased customer value and extracting the right information when we need it. In other words, we can provide better service to our customers and avoid having information bottlenecks somewhere within our processes”. Jonas Persson, Grid Marketing Manager at Mälarenergi Customer Intimacy “We have created a strategic business model, one which orchestrates and fully respects our existing processes and investments. Operational Product "Cordys enables us to provide tailor- With Cordys, we achieved this in Excellence Leadership made services, and improve the time to record time, with minimal TCO.” market of our products and services.” Srinivasan Iyengar, COO Aegon Religare CVG Prasad, Chief Information Officer at ING Vysya Bank Copyright © 2012 Cordys Software B.V. All rights reserved. 5
  • 6. The key propositions of Cordys My Business Platform…. ….makes my business operations smarter ….improves my customer management ….increases my revenue ….helps my company to be a product leader ….helps my company to benefit from the cloud ….maximizes my existing IT investments Copyright © 2012 Cordys Software B.V. All rights reserved. 6
  • 7. Add agility to IT and accelerate Time to Value Business Needs Business Change Cycle: Business Strategy 1-2 years(s) Organizational Structure 3-6 months Cordys Synchronizes Business & IT Change Cycles Supporting Technology Technology Change Cycle: Software 6-10 years IT Infrastructure 6-10 years Copyright © 2012 Cordys Software B.V. All rights reserved. 7
  • 8. The CIOs challenge: The “mess of many” in duplicate… Disparate UIs and Lack of Automation Disparate UIs and Lack of Automation Fragmented and Inefficient Business Processes Inefficient Business Processes Fragmented and Inflexible Application Integration Inflexible Application Integration ERP ERP CRM Legacy SCM PLM Apps On-premise software Software as a Service Copyright © 2012 Cordys Software B.V. All rights reserved. 8
  • 9. Smart decoupling layers to add agility and leverage existing IT Unique Composite Applications Create unique“compositions” by and for empowered users to maximize personal productivity End-to-End Business Processes & Monitoring Specific Create process orchestration layer which exploits the specific company capabilities to SOA-based Integration layer be competitive Generic Vanilla use of generic applications as transaction backbones ERP ERP CRM Legacy App’s SCM PLM Copyright © 2012 Cordys Software B.V. All rights reserved. 9
  • 10. Next big gain is in the unstructured processes… BPM for software architects BPM for the knowledge worker BPM for everyone 80% of effort is placed here 20% of effort is placed here. Reduce End user driven process- and application rework from 40% to 5%. Double composition. Democratize BPM productivity of business email solutions BPM Case Management Process MashApps Integration Centric BPM Human Centric BPM Social BPM Straight Through Processing Dynamic Case Management Collaboration & Composition 20% of the processes are complex and 80% of the processes are simple, based on Support social collaboration and self- based on structured data isolated in unstructured data: Excel & Documents composed applications using standard application silos running over e-mail services Structured Data Unstructured Documents & Data Self-service &Collaboration Copyright © 2012 Cordys Software B.V. All rights reserved. 10
  • 11. The power of a single platform Composite A clean, modern, comprehensive Application Development and yet light footprint platform to On improve your business operations Cloud Premise whilst leveraging existing IT Combining the worlds of Integration, Business Process Integration Business Process Management, and Management Composite Application Development One and the same product for on premise and the cloud Copyright © 2012 Cordys Software B.V. All rights reserved. 11
  • 12. Some of the Market Leaders using Cordys Communications & Media Banking & Financial Services Insurance Customer Solution Customer Solution Customer Solution Back-office Integration Continuous Process Improvement Commercial Orchestration Life Insurance Process Financial Consolidation Automation Process Automation Payment Processing (26,000 users) Online insurance Payment Processing Cloud Provisioning &PaaS Health Insurance Process Automation Application Development Commercial Orchestration Claims Handling Process Automation Process Automation General Insurance Process Media Workflow Solution Automation Integration and Service Layer Agent Network Commercial Orchestration Listed Companies Application Emergency Center Governance Commercial Orchestration Web Interfaces for Distribution Secure Web-based Procurement Network Cloud Marketplace Claims Processing Integration & Process Automation Copyright © 2012 Cordys Software B.V. All rights reserved. 12
  • 13. Some of the Market Leaders using Cordys Energy & Utilities Manufacturing & Logistics Government & Public Customer Solution Customer Solution Customer Solution Composite Application Mid-office Automation Process Automation Development Strategic Planning Claims Handling Orchestration over Hydropower ERTAN HYDROPOWER Plants Supplier Management SOA-based Integration Energy Trade Processes Application Development Composite app development Energy Retail Processes Extending ERP Cloud Orchestration Customer Data Management Process Automation Smart Metering Remote Services Platform ISV / OEM Operational Insight Collaborative Engineering Customer Solution Master Data Management Game Changes Energy Grid Processes Process Automation Cloud Provisioning &PaaS Organizational Changes Online HR Suite Energy Retail Processes Extending Existing IT Infrastructure Social Housing Software Process Automation Application Integration Platform Integration& App Development Break Bulk logistics Retails Operations Platform Energy Process Marketplace Cloud based workflow Integration & App Development Copyright © 2012 Cordys Software B.V. All rights reserved. 13
  • 14. Target markets and go-to-market approach Communications & Media, BFSI, Manufacturing & Logistics, Energy & Utilities, Government & Public, Technology & ISVs Global Enterprise 2000 Local Top 100 Senior IT Executive, Business Exec Sponsorship Lines of Business: End User, Industry Solution & Information Technology Targets: CSC | Fujitsu | Atos | Cognizant | Service Providers CapGemini | Local Direct/Referral Indirect / Influence / PaaS Copyright © 2012 Cordys Software B.V. All rights reserved. 14
  • 15. Cordys a Leader in Business Process Platforms IDCMarketScape Business Process Platforms 2011 • Cordys named leader in BP platform market Capabilities • Top scores for overall product capabilities, technology platform and development environment, and out-of-the-box productivity • Positive customer feedback on pricing, business-friendly interface, BPM+SOA orientation, and performance in proofs of concept Strategies Copyright © 2012 Cordys Software B.V. All rights reserved. 15
  • 16. The Forrester Wave™: Platform as a Service, 2011 Forrester Strong Wave™: Strong Forrester Platform-As-A- Wave™: Service, Platform-As- Service Provider A-Service, Scenario, Q2 ’11 ISV Scenario, Current offering Current offering Q2 ’11 Weak Weak Weak Strong Weak Strong Strategy Strategy • The PaaS offering of Cordys provides extremely competitive value for ISVs without existing code that is intended to be migrated into the PaaS Offering. • Cordys’ primary strategy is to spread its technology through partnerships with ISVs and service providers, and it has built notable features to support that strategy. Cordys’ partnership efforts are just about to show results on a larger scale, and we expect to see much progress from Cordys during 2011. It has shown strong progress in a relative short period of time. Publication date: May 2011 Copyright © 2012 Cordys Software B.V. All rights reserved. 16
  • 17. Differentiators A single platform, combining the world of Integration, Business Process Management, and Composite Application Development Enables true business and IT collaboration via a single Collaborative Workspace Support for any type of workflow including human-to-human workflows, system-to-system integration-type interactions and hybrid processes Designed to support multi-tenancy and cloud deployment Modern and open platform, built on a secure, highly available and scalable architecture Copyright © 2012 Cordys Software B.V. All rights reserved. 17
  • 18. Cordys product is the core for unique differentiation Copyright © 2012 Cordys Software B.V. All rights reserved. 18
  • 19. Video: Customers about Cordys Copyright © 2012 Cordys Software B.V. All rights reserved. 19
  • 20. A DEEPER DIVE Copyright © 2012 Cordys Software B.V. All rights reserved. 20
  • 21. One Single Platform & four productized solutions Integration & MDM Smart Intelligence Applications Cordys BPM & Case Management Operations Created by the end user Business Rules Intelligence Turn big data into intelligence Human Workflow Business Activity Monitoring Application Development Cordys Cordys Business Cordys Cloud MashApps Collaborative Process Engineering Operations Factory High Productivity Transform and exchange Platform “No code” development complex and voluminous engineering data Engineering Data Viewers PLM Connectors Cordys Cloud Provision & Automate Provisioning Value added services Cloud management Copyright © 2012 Cordys Software B.V. All rights reserved. 21
  • 22. One Single Platform with four productized solutions Cordys Operations Cordys Collaborative Cordys Process Factory Intelligence (COI) Engineering (CCE) (CPF) Business Operations Platform (BOP) Composite Application Framework (CAF) Cloud Provisioning Collaborative Workspace Composite Application User Interfaces Task Management Business Process Management Suite (BPMS) Business Process Case Business Activity Rules Management Management Management Monitoring Service Oriented Architecture (SOA) Enterprise Service Bus Business Services Master Data Management Smart Services Grid Corporate & Cloud Applications, Services and Data Copyright © 2012 Cordys Software B.V. All rights reserved. 22
  • 23. Cordys Business Operations Platform Key proposition: • A software platform to design, develop and deploy enterprise class, process centric solutions that leverage existing IT assets as well as cloud services. • “Cordys BOP is suitable for process projects ranging from simple to the most sophisticated.” – IDC Key modules: • Integration: A Service Oriented Architecture and Enterprise Service Bus for integration of applications and services • Business Process Management Suite: for process automation and management supporting all relevant workflow patterns. • Composite Application Framework: for creation of user interfaces, business applications Deployment: • On-premise at End Users • Cloud via Service Providers Copyright © 2012 Cordys Software B.V. All rights reserved. 23
  • 24. Cordys Cloud Provisioning Key proposition: • An advanced provisioning product to facilitate application-, service-, tenant- and user provisioning of cloud and on premise services. Using Cordys BOP as foundation it provides with the ultimate form of connectivity using the Cordys ESB, flexibility through use of provisioning BPM flows and scalability due to the Smart Services Grid foundation. Key modules: • Cloud Management Services • Provisioning • Metering Deployment: • Cloud data centers of Cloud Service Providers • On-premise at large enterprise End Users Copyright © 2012 Cordys Software B.V. All rights reserved. 24
  • 25. Cordys Cloud Provisioning Metering Track & Manage Usage Reporting Provisioning Tenants Users Application Subscriptions Cloud Management Services Product Management Channel Management Customer Management Cluster Management Business Operations Platform (BOP) Enterprise Service Bus Provisioning Flows Smart Services Grid Corporate & Cloud Applications, Services and Data
  • 26. Cordys Process Factory Key proposition: • High productivity platform to compose and deploy mashed-up applications, MashApps in the cloud. • Enterprise class features to support large scale & global deployment • “The PaaS offering of Cordys provides extremely competitive value for ISVs without existing code that is intended to be migrated into the PaaS Offering.” - Forrester Key modules: • Easy-to-use online wizard style Composer for creation of MashApps®. These MashApps can use User Interfaces (incl. Mobile forms designer), Application Objects, Processes, Rules, Web-services and Reports • Online Marketplace Deployment: • Cloud – operated by Cordys, both Public as well as private for large enterprises. • White-label – operated by Service Providers (e.g. Fujitsu) as Platform as a Service (PaaS) Copyright © 2012 Cordys Software B.V. All rights reserved. 26
  • 27. Cordys Process Factory Cordys Process Factory (CPF) Cloud Provisioning MashApps Composer MashApps Business Operations Platform (BOP) Enterprise Service Bus Platform Services Smart Services Grid Corporate & Cloud Applications, Services and Data
  • 28. Cordys Operations Intelligence Key proposition: • An advanced product to facilitate subject matter end users to create their own Operations Intelligence applications, leveraging real-time operations data. Using Cordys BOP as foundation it provides with the ultimate form of simplicity using graphical modeler from the Collaborative Workspace, flexibility through use of standard spreadsheets for calculation and manipulation and control due to smart integration of services which separates data, manipulation and visualization governed by Cordys platform. Key modules: • Operations Intelligence Modeler • Spreadsheet Governance • MS Sharepoint integration Deployment: • On-premise at End Users Copyright © 2012 Cordys Software B.V. All rights reserved. 28
  • 29. Cordys Operations Intelligence Operations Intelligence Dashboards Dashboards Task Management Operations Intelligence Modeler Event Services Data Services Calculation Services Notification Services Visualization Services Business Operations Platform (BOP) Enterprise Service Bus Integration services Smart Services Grid Real time operations data
  • 30. Cordys Collaborative Engineering Key proposition: • An advanced product to support integration and exchange of complex and voluminous engineering data between different PLM systems as well as PLM to ERP and MES. The data exchange and integrations are completely orchestrated and monitored by business processes which gives maximum level of control and flexibility at the same time. The product supports stringent Aerospace & Defense requirements for classified data and air gaps. Key modules: • CE Engine • CE Connectors • Composite Apps Deployment: • On-premise at End Users • As an appliance ( “Teamcenter Migration appliance” together with Service Providers) Copyright © 2012 Cordys Software B.V. All rights reserved. 30
  • 31. Cordys Collaborative Engineering Composite Applications Engineering Data Viewers Conversion Monitoring Transformation Group Definition Language Schema’s Conversion Connectors PTC Siemens PLM Teamcenter Business Operations Platform (BOP) ESB BPM Smart Services Grid PLM, ERP, MES systems
  • 32. Cordys Industry Solution Frameworks Banking & Communications Energy & Manufacturing Government & Insurance Financial Services & Media Utilities & Logistics Public Sector Life Insurance Cloud Smart Meter Collaborative Legacy Extend Core Claims Provisioning Rollout Engineering Modernization Banking Applications Orchestration Non-Life Telco Order Extend ERP Coordinating Insurance Management Smart Meter Health & Social Claims Event Portal Care Delivery Shorter Time Remote Services To Compliance Predictive Platform Legacy Network Energy Market Case Modernization Monitoring Process Management Management Copyright © 2012 Cordys Software B.V. All rights reserved. 32
  • 33. MARKET TRENDS & CORDYS PRODUCT STRATEGY Copyright © 2012 Cordys Software B.V. All rights reserved. 33
  • 34. Which markets do we serve with the Cordys platform? • Business Process Management market • With the Cordys platform we are a player in the Application Infrastructure and Middleware (AIM) market. This is a $16 billion market. (Software revenue is defined as license + support revenue). • Gartner has segmented the AIM Market and Cordys is positioned as one of the leading players for Business Process Management Suites segment which is a $2 billion market. • Platform as a Service market • Forrester has defined a market for PaaS, for which Cordys is recognized as one of the high potential players. The market is around $2 billion in 2011, growing to $15 billion by 2016. • Our focus is to enable Service Providers to act as PaaS players with: • Cordys Platform as a Service proposition. Cordys BOP for “high control” and Cordys Process Factory for “High Productivity” PaaS • Cloud Provisioning to manage portfolio of cloud services and provision across tenants and users
  • 35. Market trends influencing Cordys strategy • Cloud The next decade we will see a major shift from on premise towards cloud based delivery of IT. Organizations will typically not make either / or decisions when it comes to cloud but use on premise and cloud based IT in hybrid mode. • Intelligence Next generation software platforms will support intelligent business operations. In the world of the “internet of things” where devices get connected to the internet the ability to quickly process massive event streams, analyze data and optimize work processes will be crucial. The worlds of Business Process Management, Big Data and Analytics are coming together. • Mobile As the adoption of Smart Phones / Tablets goes 8 times faster than the adoption of PCs, mobile computing will soon be mainstream. This means that information, task management, collaboration, context, location and location should be available on any mobile device. • Social Collaboration and involving peers and experts in the relevant context to improve personal productivity is more and more important. The worlds of structured and unstructured are getting mingled. Copyright © 2012 Cordys Software B.V. All rights reserved. 35
  • 36. Cloud - What is Cordys’ view? • In cloud context Cordys platform can be used for Platform as a Service (PaaS) • The Cordys core platform foundation, the Smart Services Grid, has full multi- tenancy architecture. • All of the Cordys platform components and application are multi-tenant aware • Multi-tenancy can be configured on multiple levels by simple configuration • Cordys has no ambition to act as Platform as a Service (PaaS) provider ourselves. • Cordys works with leading Service Providers, such as Fujitsu and large System Integrators who offer Cordys as PaaS in private- and public cloud set up. • Exception is Cordys Process Factory which today is offered by Cordys directly, but also through Service Providers • Analyst firm Forrester predicts significant shift from on-premise to cloud for software platforms. Cordys is the only platform which runs on premise and in cloud with one and the same version. Cordys does not lock-in a customer to work with single Service Provider. Copyright © 2012 Cordys Software B.V. All rights reserved. 36
  • 37. Cloud - How the analysts define it and its relevance to the provider Forrester define PaaS as: “A complete application platform for multitenant cloud environments that includes development tools, runtime and administration and management tools and services. PaaS combines an application platform with managed cloud infrastructure services... They then go on to say: ...Service providers also seen an emerging opportunity to consider PaaS platforms as a new alternative to established middleware stacks for the deployment of custom applications they create on behalf of their clients... ...This is why Platform as a Service (PaaS) is so important. With good PaaS products, service providers will quickly gain cloud’s benefits. Without good PaaS products, cloud development is simply too difficult and the benefits of cloud will flow slowly, if at all...” Source: The Forrest Wave Platform-as-a-Service For Vendor Strategy Professionals Q2 2011
  • 38. Cloud – Forrester’s cloud computing taxonomy & the role of Cordys Cordys capabilities Cordys as an enabler “The Cordys PaaS supports multiple business models of services providers and system integrators” “Cordys provides extreme competitive value for ISV's without existing code that is intended to be migrated into the PaaS offering.” Forrester Platform as a Service Wave, May 2011
  • 39. Cloud- PaaS Market Size: Corporate Middleware, ISV, Outsourcer • There will be a big shift from on-premise middleware to cloud PaaS • Forrester state that total PaaS market grows to $15bn by 2016 • Corporate buyers buying PaaS is still the biggest market but slows down quickest by 2016 • ISV on PaaS has medium term high growth • PaaS at outsourcer as long term growth
  • 40. Intelligence – What is Cordys’ view? Cordys has a dedicated offering for Operations Intelligence which democratizes use of Intelligence Cordys will extend the core platform with external engines, open source and commercial that we will interweave as OEM-components: • Process Simulation • Process Mining • Complex Events Processing • Advanced Rules The Cordys platform is ideally architected to evolve towards an intelligent software platform • Smart Services Grid: • Highly scalable and based on event driven architecture. • Connects natively to external engines which then become “citizens” for Cordys • Can be miniaturized itself to run on devices such as routers • Collaborative Workspace: • The Cordys design time environment, Collaborative Workspace (CWS), is fully meta-data driven • The Collaborative Workspace can be easily extended and expanded with new design artifacts and modelers • External engines can even be integrated into CWS for design time. Copyright © 2012 Cordys Software B.V. All rights reserved. 40
  • 41. Mobile – What is Cordys’ view? Cordys supports mobile through dedicated Mobile Form Designer in Cordys Process Factory • Cordys Process Factory is the high productivity application development offering of Cordys • Mobile forms can be rendered to 1000+ mobile devices using industry leading rendering engine • Mobile forms can be fully interwoven with applications and business processes in Cordys platform The Cordys UI framework supports HTML5, the latest HTML standard • Cordys sees further adoption of HTML5 and HTML5 based frameworks as the way ahead for mobile support. • Cordys will adopt native browsers to exploit native functions of the mobile, thus creating more of a native app experience Copyright © 2012 Cordys Software B.V. All rights reserved. 41
  • 42. Social – What is Cordys’ view Cordys will launch real-time collaboration features as part of the Collaborative Workspace in 2012 • Google docs-like real-time collaboration on graphical designers will be supported including chat, change logging, roll-back etc. Cordys will implement similar collaboration features for runtime in 2013 • Cordys will ensure integration with main stream collaboration software such as Google+ Copyright © 2012 Cordys Software B.V. All rights reserved. 42
  • 43. CUSTOMER CASE STUDIES Copyright © 2012 Cordys Software B.V. All rights reserved. 43
  • 44. Customer Case Study: Rendo Rendo is an energy grid operator in the Netherlands with a mission to deliver safe, reliable and efficient transport of gas and electricity. Key Challenges: Cordys Solution: Benefits: • No end-to-end monitoring and control in • Implementation of Cordys BOP for 20 • Rendo is now the top-performing Grid daily operations processes (administrational and automated) Operator on the regulator’s scorecard • Key information systems couldn't such as switch, move, billing) - live within just • Huge increase in customer satisfaction communicate with each other, resulting in five months related to core processes such as Switch, redundant data and separate, inconsistent • Robust integration with current IT Move and Processing of Meter readings islands of data infrastructure • Exceeded compliance standards with 100% • Lack of overall transparency in operations performance timeliness and processes • End-to-end visibility and control in daily • Problems with timeliness (Regulator’s operations scorecard) • Reduced hired staff with 24% (2009 vs 2007) • Fully independent in-house process design and adjustments (within 1 year) • ISO certification for Customer Care department in 2010 Copyright © 2012 Cordys Software B.V. All rights reserved. 44
  • 45. Customer Case Study: KPN KPN is the leading telecommunications and ICT service provider in The Netherlands, offering wireline and wireless telephony, internet and TV to consumers, and end-to-end telecommunications and ICT services to business customers. Key Challenges: Cordys Solution: Benefits: • Lowermargins due to increased competition • Commercial Orchestration: Orchestration of • Shorter time-to-market for new products and growing customer demand for new processes between order entry via Internet • Single view of the customer and improved services and back-end provisioning and billing systems management of customer services • Heavy competition by cable companies and • Direct provisioning and billing of new • Real-time monitoring the progress and high costs to maintain current copper network voice-, internet- and multimedia services on performance of the provisioning processes to • New business strategy: Implementing an All- new fiber network increase visibility into order process IP infrastructure providing the Triple Play • Integration with various systems to create • Improved customer satisfaction via bundle of service for their customers a single customer view: Tibco (for network customer self-service model • An aggressive 3 month timeline to go live access), Oracle (for billing), Barcelona • Reduction of resources (middleware) & Siebel (for CRM) • Easier to make changes to existing business • Other projects: processes to adapt to changing business • KPN Business Market – Commercial needs Orchestration • KPN Wholesale – Wholesale Order Desk application • KPN Mobile – Commercial Orchestration Copyright © 2012 Cordys Software B.V. All rights reserved. 45
  • 46. Customer Case Study: The World Bank Group The World Bank Group is providing financial and technical assistance to developing countries around the world. Key Challenges: Cordys Solution: Benefits: • Over 1800 active projects and hundreds of • Web-based Procurement Solution which • Re-use of past investments: Affordably business opportunities in each project provides procurement policies, management extended legacy applications (SAP), installed • Complex Procurement process to contract and control of processes with full visibility, new capabilities and laid groundwork for resources for projects executed by the bank procurement transparency and operational future applications • Currently, different procurement policies reporting • Increased flexibility: Service-based guidelines and old IT Infrastructure • Handles advertisement of bidding processes allow for constant changes of the opportunities for consulting services, RFP application creation, proposal submission, scoring and • Increased process transparency evaluation, contract award • Fast time to value: 9 months from start / • Integrates multiple enterprise systems, requirements gathering to go-live - original including SAP scope + one set of enhancements • Suitable for low-bandwidthaccess (rural • Scalable platform (just by adding hardware) areas in developing countries) capable of managing high volumes Copyright © 2012 Cordys Software B.V. All rights reserved. 46
  • 47. Customer Case Study: Siemens Healthcare One of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Key Challenges: Cordys Solution: Benefits: • Delivery of spare parts within 24 hours, from • Automation of key logistics processes with • 98% of all spare parts delivered within 24 distribution centers in Frankfurt (Germany), strong integration to (SAP & IBM Rational) hours! Memphis (USA) and Singapore with 705,000 back-ends • Spare parts execution: Faster reaction line items and 400,000 sales order per year • Spare parts execution: If the delivery of a times; improved data quality; complex spare part is not expected to be in time, this process management over several process is used to speed up delivery organizations; improved customer • Enhanced productivity services: Aim to information on each escalation prevent a system failure before it occurs • Enhanced productivity services: Increased • Change request management: Process to efficiency (11 hand offs instead of 77 hand support creation, approval, release, execution offs and 30 days delivery time instead of 60 and testing of change requests (IT & non-IT) days); Increased service sales; increased • This project has won the Process Solution customer satisfaction; lower IT Costs Award 2010 for “innovative and exemplary • Change request management: Increased Process Management project” in the area of transparency; reduced failures; shorter Customer Service Management cycle times Copyright © 2012 Cordys Software B.V. All rights reserved. 47
  • 48. Customer Case Study: AEGON Religare AEGON Religare Life Insurance Company is a leading life insurance company in India. Aegon Religare is a three-way joint venture between the Netherlands-based AEGON, India's Religare and Bennett, Coleman & company. Key Challenges: Cordys Solution: Benefits: • The Indian insurance market is characterized • Sales Management System (manages and • Faster time to market through the by diversity, with over 21 languages and a tracks agent on-boarding and productivity) reusability, flexibility and scalability of the number of unique local cultures • Agency portal (provides a single window for Cordys platform • As a new player in the insurance and the delivery of services to agents) • Reduction in headcount of the company's pensions market in India, the company • Incidence Management System (automated head office Sales team for monitoring sales needed to target and capture significant issue logging and tracking system) • 20 percent reduction in the number of calls market share • Cash Collection System (e-receipting) from agents to the call center • The primary objective was to launch • Claims Management System (supports • Larger number of issues being closed within operations across 14 independent systems claims processing transactions) the agreed Service Level Agreements (SLAs), at 25 locations on Day 1 - an industry first with at least 10 percent faster closure of • Customer Portal (portal for policy related information, payments and schedule required cases to date medical exams) • Faster and more effective reconciliation and cash collection have led to reduced time to process payments with 2-3 person hours per day Copyright © 2012 Cordys Software B.V. All rights reserved. 48
  • 49. Customer Case Study: Fujitsu Fujitsu is one of the world's leading information technology products and services companies. It provides computing and communications products, advanced microelectronics, a range of software products as well as professional services capabilities to deliver added value to customers. Key Challenges: Cordys Solution: Benefits: • Increased market pressure to deliver Fujitsu delivers Cordys-based BPM and • Faster time to market: Fujitsu are services from the cloud integration PaaS capabilities on top of its becoming the leading provider of IaaS and • Customers asking for Fujitsu’s cloud FGCP/S5 IaaS platform, across six cloud data PaaS strategy centers across the globe. Cordys technologies • New cloud services in a single platform: • Fujitsu’s BPM offering requires investments included in the OEM agreement with Fujitsu Launch value-added services beyond the to meet current market standards are: level of infrastructur • Cordys Business Operations Platform: a • Bridge the worlds of on-premise and Java-based, cloud-enabled platform product cloud: Offer new on-premise, private, including integrated application server, ESB hybrid and public cloud offerings and business process management suite • An extensive partner ecosystem: Bring to (BPMS) capabilities market a cloud platform for customers and • Cordys Process Factory: a high- ISVs productivity-oriented cloud-based platform to re-engineer business processes and create process-centric applications (called MashApps) • Cordys Cloud Provisioning: Supports provisioning of new tenants, as well as metering and monitoring of cloud services and systems resources Copyright © 2012 Cordys Software B.V. All rights reserved. 49
  • 50. CLOSED LOOP BUSINESS OPERATIONS IMPROVEMENT Copyright © 2012 Cordys Software B.V. All rights reserved. 50
  • 51. Business transformation driven by business needs • Start with targeted – business driven process solutions • Evolve to continual process improvement • Transform the business one step, process and project at a time Business transformation “Cordys BOP is suitable for process projects ranging from simple to the most sophisticated.” Continuous process improvement Targeted - Business driven process solutions
  • 52. Stepping stones to business transformation • Each process or project has its own benefits (ROI, lower costs, customer service etc) • Every step is atomic and moves towards the goal of business transformation • Start small, deliver benefit, reuse and harvest, move on to the next • Achievable business transformation whilst delivering business value with every process
  • 53. Cordys Implementation Methodology: Cordys@Work Best-practice Implementation Methodology Qualify & Analyze the organization, select a process, determine goals and scope, analyze the as-is process and its gaps Design & Model an optimized to-be process, its sub processes, case activities and rules Develop & Deploy services, integrations, transformations and user interactions Run & Monitor business processes by collecting process performance information for analysis and optimization Copyright © 2012 Cordys Software B.V. All rights reserved. 53
  • 54. Cordys Community Online Community for knowledge sharing and exchanging of ideas, documentation and best practices with 7000+ external members Content: • Product Knowledge, Blogs & Forums • Product Documentation • Customer Support • Training Materials & E-Learning Content • Demos • Certification Application • Implementation Methodology • Marketing Materials Copyright © 2012 Cordys Software B.V. All rights reserved. 54
  • 55. Cordys Academy & Certification Focused on Cordys Professionals to leverage Cordys platform to the max • Class-room training: • Certification: • Regular / Boot camp • BOP / CCP • @Cordys / @Site • Professional /Sr. Professional • Standard / Custom • Selling / Implementing • Learning Support : • Packages • Learning paths • Beyond Certification: • Community • Workshops & Events • Exam Training Certification paths Solution / Product Architect Service Oriented Business Process Composite Application CCP Developer Architecture (SOA) Modeling Suite (BPMS) Framework (CAF) Pre-sales Consultant Fundamentals BOP Administrator CCP Administrator Copyright © 2012 Cordys Software B.V. All rights reserved. 55
  • 56. Partner Ecosystem Consulting & System Integrators Resellers Copyright © 2012 Cordys Software B.V. All rights reserved. 56
  • 57. SUMMARY Copyright © 2012 Cordys Software B.V. All rights reserved. 57
  • 58. How Cordys helps you Cordys helps you to drive best in class business operations Cordys leverages your existing IT assets as well as cloud services through smart integration, process orchestration and development of new applications that directly contribute to business needs and goals Cordys’ unique platform and approach allow you to achieve fast time to value with process projects ranging from simple to the most sophisticated Complexity is what we master. Simplicity is what we offer. Copyright © 2012 Cordys Software B.V. All rights reserved. 58
  • 59. What if… …you could achieve agile IT and best in class business operations? Copyright © 2012 Cordys Software B.V. All rights reserved. 59
  • 60. Thank You Follow us on: cordys.com/twitter cordys.com/facebook cordys.com/youtube cordys.com/linkedin cordys.com/slideshare Copyright © 2012 Cordys Software B.V. All rights reserved. 60