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Social media The connective tissue betweennews outlets and their communities
Facebook A real-names alternative to newspaper comments
Facebook A real-names alternative to newspaper comments Boston Globe Facebook page has 9,616 people who “like” it
Facebook A real-names alternative to newspaper comments Boston Globe Facebook page has 9,616 people who “like” it Civil discussions create a sense of community around the news (link)
Flickr The leading social network for photographers
Flickr The leading social network for photographers WBUR Listener Photo Project providesinstant gratification
Flickr The leading social network for photographers WBUR Listener Photo Project providesinstant gratification Users are empowered, and WBUR builds loyalty and community (link)
SeeClickFix Social network combines mapping and discussion board to bring together community, media and government (link)
SeeClickFix 42 people post complaints about ugly downtown building
SeeClickFix 42 people post complaints about ugly downtown building New Haven Independent followsup with story
SeeClickFix 42 people post complaints about ugly downtown building New Haven Independent followsup with story Story generates another 24 comments and promise from owner (link)
Twitter Most flexible social network for finding sources, reporting news
Twitter Most flexible social network for finding sources, reporting news Smart journalists build communities and engage in conversation
Twitter Most flexible social network for finding sources, reporting news Smart journalists build communities and engage in conversation Users can gain a new perspective on news and journalism (link)
Twitter as a broadcast tool Salem NewsTwitter post goesup at 1:50 p.m.
Twitter as a broadcast tool Salem NewsTwitter post goesup at 1:50 p.m. By 4:30 p.m., a complete story with slideshow and a map
Twitter as a broadcast tool Salem NewsTwitter post goesup at 1:50 p.m. By 4:30 p.m., a complete story with slideshow and a map Local blogger poststo TwitPic. How do we get him involved?
Twitter as an engagement tool Newton blogger Doug Haslam posts photo of snowy sidewalk
Twitter as an engagement tool Newton blogger Doug Haslam posts photo of snowy sidewalk GateHouse’s Greg ReibmanretweetsHaslam’s post
Twitter as an engagement tool Newton blogger Doug Haslam posts photo of snowy sidewalk GateHouse’s Greg ReibmanretweetsHaslam’s post Mayor Setti Warren calls Reibman, andthe snow is removed
The tao of Twitter Say it in 140 characters — less  if you want people to retweet you
The tao of Twitter Say it in 140 characters — less  if you want people to retweet you Don’t just accumulate followers — build a list of people you follow
The tao of Twitter Say it in 140 characters — less  if you want people to retweet you Don’t just accumulate followers — build a list of people you follow Dip in and out, and don’t worry aboutwhat you’ve missed
Finding feeds to follow Most news organizations list official Twitter feeds
Finding feeds to follow Most news organizations list official Twitter feeds Most interesting feeds are more personal than official feeds
Finding feeds to follow Most news organizations list official Twitter feeds Most interesting feeds are more personal than official feeds Smart news outlets let their reporters develop voice and personality (link)
Who are others following? If you like someone’s feed, study who he or she finds worth reading
Who are others following? If you like someone’s feed, study who he or she finds worth reading Easiest way to do this is if someone you’re following has set up lists
Who are others following? If you like someone’s feed, study who he or she finds worth reading Easiest way to do this is if someone you’re following has set up lists Go through the list selectively or follow the entire list (link)
The power of search Listorious is an excellent search tool for people, topics and regions (link)
The power of search Listorious is an excellent search tool for people, topics and regions TweetDeck Directory is similar but is set up better for browsing (link)
The power of search Listorious is an excellent search tool for people, topics and regions TweetDeck Directory is similar but is set up better for browsing Boston Media Tweeters is a wiki with some notable local journalists(link)
Tracking social media worldwide Global Voices Online follows and aggregates citizen journalism
Tracking social media worldwide Global Voices Online follows and aggregates citizen journalism Blogs, Twitter and YouTube videos from hot spots such as Libya
Tracking social media worldwide Global Voices Online follows and aggregates citizen journalism Blogs, Twitter and YouTube videos from hot spots such as Libya An invaluable supplement to traditional news sources (link)
(cc) 2011 by Dan Kennedy Creative Commons license at www.dankennedy.net Northeastern University Boston, MA 02115 March 23, 2011

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Social media: The connective tissue between news outlets and their communities

  • 1. Social media The connective tissue betweennews outlets and their communities
  • 2. Facebook A real-names alternative to newspaper comments
  • 3. Facebook A real-names alternative to newspaper comments Boston Globe Facebook page has 9,616 people who “like” it
  • 4. Facebook A real-names alternative to newspaper comments Boston Globe Facebook page has 9,616 people who “like” it Civil discussions create a sense of community around the news (link)
  • 5. Flickr The leading social network for photographers
  • 6. Flickr The leading social network for photographers WBUR Listener Photo Project providesinstant gratification
  • 7. Flickr The leading social network for photographers WBUR Listener Photo Project providesinstant gratification Users are empowered, and WBUR builds loyalty and community (link)
  • 8. SeeClickFix Social network combines mapping and discussion board to bring together community, media and government (link)
  • 9. SeeClickFix 42 people post complaints about ugly downtown building
  • 10. SeeClickFix 42 people post complaints about ugly downtown building New Haven Independent followsup with story
  • 11. SeeClickFix 42 people post complaints about ugly downtown building New Haven Independent followsup with story Story generates another 24 comments and promise from owner (link)
  • 12. Twitter Most flexible social network for finding sources, reporting news
  • 13. Twitter Most flexible social network for finding sources, reporting news Smart journalists build communities and engage in conversation
  • 14. Twitter Most flexible social network for finding sources, reporting news Smart journalists build communities and engage in conversation Users can gain a new perspective on news and journalism (link)
  • 15. Twitter as a broadcast tool Salem NewsTwitter post goesup at 1:50 p.m.
  • 16. Twitter as a broadcast tool Salem NewsTwitter post goesup at 1:50 p.m. By 4:30 p.m., a complete story with slideshow and a map
  • 17. Twitter as a broadcast tool Salem NewsTwitter post goesup at 1:50 p.m. By 4:30 p.m., a complete story with slideshow and a map Local blogger poststo TwitPic. How do we get him involved?
  • 18. Twitter as an engagement tool Newton blogger Doug Haslam posts photo of snowy sidewalk
  • 19. Twitter as an engagement tool Newton blogger Doug Haslam posts photo of snowy sidewalk GateHouse’s Greg ReibmanretweetsHaslam’s post
  • 20. Twitter as an engagement tool Newton blogger Doug Haslam posts photo of snowy sidewalk GateHouse’s Greg ReibmanretweetsHaslam’s post Mayor Setti Warren calls Reibman, andthe snow is removed
  • 21. The tao of Twitter Say it in 140 characters — less if you want people to retweet you
  • 22. The tao of Twitter Say it in 140 characters — less if you want people to retweet you Don’t just accumulate followers — build a list of people you follow
  • 23. The tao of Twitter Say it in 140 characters — less if you want people to retweet you Don’t just accumulate followers — build a list of people you follow Dip in and out, and don’t worry aboutwhat you’ve missed
  • 24. Finding feeds to follow Most news organizations list official Twitter feeds
  • 25. Finding feeds to follow Most news organizations list official Twitter feeds Most interesting feeds are more personal than official feeds
  • 26. Finding feeds to follow Most news organizations list official Twitter feeds Most interesting feeds are more personal than official feeds Smart news outlets let their reporters develop voice and personality (link)
  • 27. Who are others following? If you like someone’s feed, study who he or she finds worth reading
  • 28. Who are others following? If you like someone’s feed, study who he or she finds worth reading Easiest way to do this is if someone you’re following has set up lists
  • 29. Who are others following? If you like someone’s feed, study who he or she finds worth reading Easiest way to do this is if someone you’re following has set up lists Go through the list selectively or follow the entire list (link)
  • 30. The power of search Listorious is an excellent search tool for people, topics and regions (link)
  • 31. The power of search Listorious is an excellent search tool for people, topics and regions TweetDeck Directory is similar but is set up better for browsing (link)
  • 32. The power of search Listorious is an excellent search tool for people, topics and regions TweetDeck Directory is similar but is set up better for browsing Boston Media Tweeters is a wiki with some notable local journalists(link)
  • 33. Tracking social media worldwide Global Voices Online follows and aggregates citizen journalism
  • 34. Tracking social media worldwide Global Voices Online follows and aggregates citizen journalism Blogs, Twitter and YouTube videos from hot spots such as Libya
  • 35. Tracking social media worldwide Global Voices Online follows and aggregates citizen journalism Blogs, Twitter and YouTube videos from hot spots such as Libya An invaluable supplement to traditional news sources (link)
  • 36. (cc) 2011 by Dan Kennedy Creative Commons license at www.dankennedy.net Northeastern University Boston, MA 02115 March 23, 2011