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Do you have klout?
1. Do you have Klout?
Do you want it?
Dan Yurman djysrv@gmail.com @djysrv
January 26, 2012
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2. What is Klout?
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Online measurement of Twitter influence
http://www.klout.com
Measures online impact and influence
The more engagement measured with your
tweets, the more influence you have
Uses a numerical score of 1-100, but numbers
aren’t everything
Average score is 20, anything past 50 is good
4. How Klout Measures Influence
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True Reach – the number of people who act
on or share your content
Amplification – a measure of how likely people
are to act on or share your content
Network – a measure of how many top
influences are in your network
5. How to get more Klout
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Stick with a topic you know well
Focus on mass markets / consumer goods
Create meaningful content
Engage with others authentically
No games or tricks
Publish frequently
Be persistent, building a brand takes time
6. Benefits of a high Klout Score
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Drives traffic to your main web site or blog
Increases brand awareness,
Increases number of people who become
prospects leading to sales
Supports differentiation from competition:
quality, price, service, value
7. Where does Klout work best?
Reason: Intense use of social media
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TV, movies, radio, arts, online media
Sports: MLB, NFL, NBA, NHL
Consumer end use food & beverage
products
Home consumer electronics
Personal care & OTC health products
Major retail: Fashion & soft goods
Stocks, investments
Politics
8. Where does Klout not work well?
Reason: Low or no use of social media
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Science and industrial technology
Supply chain parts manufacturing
Business services: accounting and legal
Extractive industries: coal, oil, gas
Government / Military / Non-profits
Pollution control / trash removal
Agriculture & food production
9. 1 Critique of Klout
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Unresolved privacy issues
Possible exposure of identifies of minors
Holes in measurement methods
Not all networks are analyzed
New algorithm created new controversies
Benefits accrue to the firm, not to the person
Your score is their product. You are not their
client.
10. 2 Critique of Klout
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Klout score is not the same as Google Page
Rank
You may have a Klout score and not know it
Klout score may just flat out be wrong
Inconsistencies in analysis of social networks
Spam accounts get counted
Your clients may be confused and possibly
unhappy if they don’t like their score
11. 1 ~ How to have a high quality Twitter
feed that builds a brand
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Stay interesting
Be smart, opinionated, and entertaining. No one
cares what you had for lunch
Be focused
Love cars or passionate about food, then tweet on
what you know. Develop a specialty. Don’t tweet
off-topic
Find your own pace
A few tweets every day makes sense
Don’t flood the channel with chatter
12. 2 ~ How to have a high quality Twitter
feed that builds a brand
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Don’t use automated tools to tweet
People follow other people on Twitter, not bots
Clean out spammers from followers
Mingle
Share interesting stuff from others, re-tweet!
Spread the word
Put your tweets on your web site, Facebook page,
and blog.
Use mobile twitter tools for real time updates
13. Brand v. Klout
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Klout wants to be the de facto definer of
online influence
Unlikely due to dominance of search engines
which don’t index Twitter
Coming divergence between Google+ and
Facebook – different platforms with different
uses
Where you seek influence depends on what
you’re selling
14. The social media world doesn’t begin or
end with Twitter
Use Twitter wisely Twitter in 1902
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Lets the world know
you exist
Drive users to rich
content
Build awareness of
products, services,
and brand value
Still better than a
telegram