DJ Waldow discusses how email marketing and social media are made to go together - the digital glue.

1. Email Marketing: The Digital Glue of Social Media
DJ Waldow
Director of Community
Blue Sky Factory
May 27, 2010

2. Who is ?
Blue Sky Factory is all about your success (Blue Sky), and the idea that
success isn't luck or an accident, but something you make (Factory).
Our chosen vehicle for helping you achieve success is email marketing.
2

3. http://www.blueskyfactory.com/oms/
3

4. Email Marketing:
The Digital Glue of Social Media
4

5. The Next 40 Minutes, 13 seconds (give or take)
SILOS
INTERDEPENDENCY
CROSS-POLLINATION
5

6. Silos
6

7. EMAIL MARKETING SOCIAL MEDIA
7

8. EMAIL MARKETING SOCIAL MEDIA
Old school New school
Dead Alive
Dull, Boring Shiny, Exciting
Tough to make $ “Easy Money”
(Note Sarcasm)
8

9. THE PERSON MANAGING
YOUR EMAIL MARKETING
PROGRAM IS LIKELY NOT
YOUR SOCIAL MEDIA PERSON
9

10. Interdependency
10

11. THIS IS GOOD NEWS!
SO IS THIS!
11

13. Social Media Needs Email Marketing
13

14. Social Media Needs Email Marketing
14

15. Learn how to add
this email sign up
widget to your
Facebook page
Email Marketing Needs Social Media
15

16. Email Marketing Needs Social Media
16

17. 17

18. Cross-Pollination
18

19. Include ability to share (make it easy)
19

20. Include ability to share (make it easy)
20

21. Ask subscribers to follow, join, watch
21

22. Ask subscribers to follow, join, watch
22

23. Ask subscribers to follow, join, watch
23

24. Ask subscribers to follow, join, watch
24

25. Provide Incentive (What’s in it for me?)
25

26. Provide Incentive (What’s in it for me?)
26

27. Why Cross-Pollinate Email & Social?
1. Makes both email & social media messages more
powerful & effective
2. Extends the reach of your emails & social
networks
3. Pinpoints influential brand ambassadors
4. Grows your email database & social networks
5. All the cool kids are doing it
27

28. 28

29. All the cool kids are doing it!
29

30. Connect!
Blue Sky Factory DJ Waldow
blueskyfactory.com Director of Community
blog.blueskyfactory.com djwaldow@blueskyfactory.com
@blueskyfactory @djwaldow
30

31. OMS 23-City Tour
Coming to a city near you!
Early Bird savings available now
www.onlinemarketingsummit.com

32. IMAGE CREDIT:
• Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons)
• Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons)
• Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons)
• Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html
32