Weitere ähnliche Inhalte Ähnlich wie How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals (20) Kürzlich hochgeladen (20) How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals5. How To Use Social Media to
Connect with Your Community,
Build Relationships, and Win
Deals
DJ Waldow
Digital Marketing Evangelist at Marketo
December 18, 2013
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2013
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Inc.
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6. DJ
Waldow
Digital
Marke:ng
Evangelist
Marketo
@djwaldow
©
2013
Marketo,
Inc.
Marketo
Proprietary
and
Confiden:al
9. Over
half
of
Americans
have
a
profile
on
a
social
networking
site
11. Page
11
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Inc.
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12. Page
12
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Marketo,
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14. 1/3
of
status
updaters
post
updates
using
the
services
website
nearly
every
day.
16. 55%
of
cell
phone
owners
say
that
their
phone
is
a
smartphone.
48. Page
48
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49. Does
anyone
know
…
?
Page
49
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50
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51
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and
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52. Page
52
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and
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53
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Confiden:al
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55. Page
55
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59. So
…
where
to
start?
Page
59
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2013
Marketo,
Inc.
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60. The
SECRET
to
building
rela:onships
through
social
media
Page
60
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Inc.
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and
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61. Page
61
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62. Page
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63. Page
63
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64. But
what
does
an
online
smile
look
like?
Page
64
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65. No
really
…
what
does
an
online
smile
look
like?
Page
65
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Marketo,
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Confiden:al
66. Page
66
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67. Page
67
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68. Page
68
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69. What
ARE
the
(awesome)
contents?
Page
69
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Marketo,
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70. Page
70
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71. Page
71
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73
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77. More Helpful Selling +
Humor / Human
Page
77
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78. Page
78
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79. Page
79
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80. Page
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82. Page
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83. Page
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84. Page
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85. Page
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87. Just this morning …
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88. Page
88
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90
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103. Page
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105. 42 seconds later …
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105
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106. 42 seconds later …
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107. Page
107
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108. Page
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109. The Secret Sauce
“The incredible brand awareness and bottomline profits achievable through social media
marketing require hustle, heart, sincerity,
constant engagement, long-term commitment,
and most of all, artful and strategic storytelling.”
-Gary Vaynerchuck in Jab, Jab, Jab, RIGHT HOOK