http://www.blueskyfactory.com/ Email Marketing: The Digital Glue of Social Media Engagement is more important than ever. More marketers are using the social web and email marketing as channels to connect, start conversations, and build relationships. When working together, these channels can help build your community, create brand awareness, and drive sales.

2. Email Marketing: The Digital Glue of Social Media

3. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .

4. FREE STUFF (EBOOK) blueskyfactory.com/omsdal

5. WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY

8. BREAKING NEWS

9. Ben & Jerry's drop email in favor of social media marketing

10. Ben & Jerry's Drops Email in Favor of Social Media: Industry Reactions

13. B2B VS. B2C

14. SILOS

15. SILOS EMAIL MARKETING SOCIAL MEDIA

18. EMAIL MARKETING SOCIAL MEDIA

20. INTERDEPENDENCY

21. INTERDEPENDENCY

22. INTERDEPENDENCY

23. INTERDEPENDENCY

24. INTERDEPENDENCY

25. Overall, individuals who have increased their usage of social networks over the past six months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter several times a day) are more likely to increase email usage by a ratio of 8:1, while heavy Facebook users are more likely to increase email usage by a ratio of 4:1.

26. SOCIAL MEDIA NEEDS EMAIL MARKETING

27. SOCIAL MEDIA NEEDS EMAIL MARKETING 55+ EMAIL NOTIFICATIONS

28. Learn how to add this email sign up widget to your Facebook page EMAIL MARKETING NEEDS SOCIAL MEDIA

29. EMAIL MARKETING NEEDS SOCIAL MEDIA

30. EMAIL MARKETING NEEDS SOCIAL MEDIA

31. EMAIL MARKETING NEEDS SOCIAL MEDIA

32. CROSS-POLLINATION

34. 1. CROSS-POLLINATION: INCLUDE

35. 1B. CROSS-POLLINATION: INCLUDE

36. 2. CROSS-POLLINATION: MAKE IT EASY

37. 3. CROSS-POLLINATION: BE CREATIVE

38. 4. CROSS-POLLINATION: ASK

39. 4B. CROSS-POLLINATION: ASK

40. 5. CROSS-POLLINATION: TELL ME WHY

41. 5B. CROSS-POLLINATION: TELL ME WHY

42. 6. CROSS-POLLINATION: PROVIDE INCENTIVE

43. 6B. CROSS-POLLINATION: PROVIDE INCENTIVE

44. 6B. CROSS-POLLINATION: PROVIDE INCENTIVE

45. 7. CROSS-POLLINATION: DON’T FORGET OFFLINE

46. 7B. CROSS-POLLINATION: DON’T FORGET OFFLINE

47. 7C. CROSS-POLLINATION: DON’T FORGET OFFLINE

51. CONTINUE THE CONVERSATION