Presentation I gave to the Idaho Media Professionals in Boise, Idaho. Contains information on how to promote yourself using social media networks such as Facebook, Twitter, Pinterest and more.

1. Promote Yourself Using
Social Media
A Beginner’s Workshop
Social Media and WordPress
Consultant
Dennis J. Smith
http://www.dennisjsmith.com

2. Who Am I?
 Dennis J. Smith
 Self-Published Author
 Public Speaker and Webinar Presenter
 Social Media and WordPress Trainer
 Winner of Top 50 Authors in Idaho Award
 On Facebook and Twitter since 2007

3. Promote Your Business or Cause
Using Social Media – A Beginner’s
Handbook
Covers Pinterest, WordPress, Blogger, Facebook, Twitter,
Google+, Blog Talk Radio and more!
3rd Edition on Paperback and Amazon Kindle
Reviews:
4.7 Stars out of 5
“Who needs this book? Anyone that owns a business. Step into the
light with this easy to understand Social Media Bible that,
thankfully, doesn't weigh four pounds.”
“This book has helped me define how to use Social Media beyond
the simple uses I currently do, and at the same time to expand
on how I can use Social Media to be more effective to Promote
my Business and its events.”

4. Why Social Media?
 Inexpensive way to promote and sell your product(s)
 Connect with your followers and build relationships
with them
 Meet others in your industry or profession
 Groups and Fan Pages on Facebook, Google+ and LinkedIn
 Search for “Screenwriters”(FB and LI)
 Search for “Producers”(FB and LI)
 Search for “Actors”(FB and LI)
 Because others are doing it! Don’t get left out!
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

5. Social Media Sites
 Facebook
 Twitter
 LinkedIn
 Google+
 Pinterest
 WordPress
 YouTube
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

6. Facebook
Benefits of Facebook
 Free – It doesn’t cost you a dime to be on Facebook
 Connect with other in your profession
 Create Custom Fan Pages
 Sell your product and services right from Facebook
 Let your followers leave reviews
 Let others discuss your work
 Build a relationship with your customers
 Share videos and other promo materials with others
 Announce your next project or product to your followers first
 Facebook Ads – Target your audience, over 955 million users on
Facebook!
 Users spend an average of 405 min. a month on Facebook
 Everyone and your dog is on Facebook!
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

7. Facebook Profile and Fan Page

8. Facebook Custom Fan Page
 Link to your website
 Sell Your product or services right from Facebook
 Display your blog in Facebook
 Display Twitter streams, WordPress, & other social media
feeds
 Run Facebook approved contests and sweepstakes
 Show Videos, slide shows
 Add Google+ Stream
 Show Pinterest Pinboards
 Show Scribd PDF’s

9. Facebook Custom Fan Page

10. Twitter
Benefits of Twitter
 Promote your product or services in 140 characters or less
 Follow other in the same industry
 Connect with others in your industry or
with those who have the same likes as you.
 Promote your upcoming events
 Share your knowledge with others
 Send out links where to purchase of your product
 500+ million users
 Users spend about 89 min. on average
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

11. LinkedIn
Why use LinkedIn?
 Connect with other in your industry
 Various groups on LinkedIn
 Connect with others in your area
of interest
 LinkedIn Ads to promote your product
or services
 150 million users as of Feb. 2012
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

12. Google+
Why use Google+?
 Brand new! Just over 1-yr since launch of Google+
 It’s ran by the world’s largest search engine company
 Google+ Hangouts with other in your profession via video chat
 More control over who you share
information with using Circles
 Use search specific topics others are talking about
 100 million active users
Things to keep in mind with Google+:
 No Ads
 Not as many users as Facebook, Twitter
 Have to learn how Google+ works
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

13. Google+ Profile
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

14. Why use Pinterest?
 Brand new and Hot!
 Pinterest saw +4377 percent growth between May 2011 and May 2012
 Driving lots of traffic to websites
 Pinterest is Visual – Users “Pin” items to a board(s) that looks like
a checkerboard of photos.
 Pin your YouTube video to drive traffic to your videos
 Easy to learn
Pinterest Articles and Information
 http://pinterest.com/dennisjsmith/pinterest-articles-and-
information/
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

15. Pinterest
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

16. WordPress
Why use WordPress?
 Inexpensive website solution. Can be less than $5 dollars a
month!
 Your own domain name I.E. http://www.dennisjsmith.com
 Great way to promote your products and services
 Easier to set-up and maintain than a standard website
 Optimizes well with Google to get better search results
 Sell your product and services from your website without
expensive shopping cart software
 Set-up newsletter to maintain contact with your customers
and notify then when you have a new products or events.
 Blog post can automatically post to Facebook, Twitter,
LinkedIn and many other social media sites.
 Over 57 million sites are using WordPress around the world!
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

17. WordPress Site
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

18. YouTube
Why YouTube?
 Video ranks high in Google Searches
 Create video book trailers
 Create How-To videos
 Great way to promote your product
 Videos can be shared to Facebook, Twitter, Google+ and other social
media sites
Tools
 Any Video Camera or Flip Cam
 Windows Live Movie Maker – From Microsoft or
any other video editing software will do.
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

19. Promote Your Book With
Video
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

20. Social Media Tips
 Post on a regular schedule (1-3 times a day) depending on type of page.
 Post during peak times
 Best time to post is 1pm to 4pm ET on FB according to Bit.ly. Facebook traffic fades
after 4pm.
 Best time to post is 1pm to 3pm ET on Twitter Monday through Thursday and avoid
after 8pm or after 3pm on Fridays.
 Wednesday at 3pm ET is peak posting time on Facebook
 Post relevant information
 Post photos and video to get the most likes!
 Comment as your Fan Page when possible
 Share! Share! Share! Encourage others to Share!
 Respond to your fans
 Be genuine and be yourself!
 Don’t use all CAP! IT’S LIKE SHOUTING!
 Don’t make spelling or grammar errors
 Have fun with it!
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

21. Resources
 GreenHostUSA.com – WordPress Hosting
 Problogger.net – Blogging resources
 Copyblogger.com – Online marketing advice
 MariSmith.com – Social Media Expert
 DennisJSmith.com – Social Media News, Advice and Information
 SocialMediaExaminer.com – Social Media News
 Mashable.com/social-media – Social Media News
 Google and Bing – Search Engines
 Scribd.com – Share and Sell PDF’s
 http://www.chrisbrogan.com/author-social-media
Article with advice for self-published authors
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

22. Reminders
 Keep same look and feel across all platforms
 Keep your website content fresh – Google likes this
 Use social media management tools like HootSuite, RSS feeds
sparingly or not at all
 Monitor your pages for comments and respond
 Check your Facebook Insights (Fan Page Statistics) under Page Admin
 Keep up on social media. It’s always changing!
Promote Your Business or Cause Using Social Media – A Beginner’s Handbook
www.dennisjsmith.com

23. Promote Your Business or
Cause Using Social Media
Available on Paperback and Kindle via CreateSpace.com and Amazon.com

24. Services Offered
 Custom Facebook Fan Page Starting at $147
 WordPress Website Set-Up Starting at $297
 Facebook and Social Media Online Tutoring
 Kindle and Nook Book Conversion Services
 Social Media Consulting
 Website Hosting
 Public Speaking
 Webinars
www.dennisjsmith.com/webinar

25. Contact Dennis
dennisjsmith.com
greenhostusa.com
djsmith@ignitehost.net
 Find Dennis and up-to-date information on Facebook at:
 http://www.facebook.com/SocialMediaBook
http://www.facebook.com/socialmediawriter
 Twitter
@socialmediadjs
 LinkedIn
http://in.dennisjsmith.com
 Website and Blog
http://www.dennisjsmith.com
 Pinterest
http://pinterest.com/dennisjsmith
 YouTube
http://www.youtube.com/djsmithidaho

26. Thank You!
© 2012 Dennis J. Smith
Slides, PDF or any other training material may not be distributed without written or electronic permission of Dennis J. Smith .