Presentation delivered at Manchester Metropolitan University to web design/development students. Providing a general overview of SEO and our approach at PushON.
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SEO & Why it kicks Ass
1. SEO & Why it
Kicks Ass
Friday, 26 December 2010 at Manchester Metropolitan University
QuickTime⢠and a
decompressor
are needed to see this picture.
2. Hey, Iâm Mark
ď¨ Search Marketing Consultant
for PushON
ď¨ Specialise in paid and
organic search
ď¨ Worked on a number of
award winning marketing
campaigns
ď¨ Digital enthusiast!
Twitter: djmayne2001 Linkedin: Mark Mayne Website: PushON
3. What We Will Cover
ď¨ The Search Landscape
ď¨ How Search Engines Work
ď¨ How to Optimise Your Website
ď¨ Promoting Your Website
ď¨ Why Become an SEO
10. Personalised Search
Google tracks your browsing
history
Serves results based on
previous search history and
preferences
An aspect of search that Google
is actively pushing
20. What to look for
Hidden text
Inline Styling & JavaScript
Menu implementation
Coding techniques used - Frames, Flash
Presence of Sitemaps
SEO friendly URLs
Custom 404 Pages
Header Tags
Meta Data
24. Partners & Link Building
Correlation between rankings and link acquisition
- Build a natural link profiles
- Quality of links over Quantity of links
- Find ways to get links that your competitors canât
- Use existing business partnerships and relationships
- Develop link worthy content
26. Improve Conversions
- Review the ways in which users
can make bookings, purchases or
sign up for a newsletter.
- Long signup forms, long checkout
process, broken links and lack of
trust.
- Continual improvement to
conversion rate
- Split testing, donât make
assumptions
Source: stayonsearch
33. Maybe NotâŚ.. But Why Become One
Great community here in Manchester - Regular events, football & more
Itâs a relatively New industry
Never the Same, changes almost daily
Competitive Nature
Informal approach
Get paid to surf the internet!
SEOâs hold a certain amount of POWER! (BD Recruitment example)
35. Take Away Points!
ď¨ Twitter for Job Search in Digital Sector
ď¨ Setup your own Blog
ď¨ Come along to industry events
ď¨ Setup numerous sites and test different
theoryâs
ď¨ Things never stay the same!