StreetHawk shares the latest stats and trends in local, mobile for retail. The big question is whether retail will innovate to leverage mobile properly or whether they still think Web2.0 is best practice.

1. Hunting the best in-store fashion for you!
Retail – The next tech
roadkill or benefactor?
@StreetHawkApp
FB: StreetHawk Shopper
streethawk.com.au
Thursday, 29 March 2012

2. MEMORY LANE
‣ We used to have a record/ CD shop in
every high street
‣ We used to go to print and TV media to get
all our news and/or a lot of our entertainment
‣ All our novels were paper
‣ Retail is set to be the next disrupted
vertical
@StreetHawkApp
FB: StreetHawk Shopper
Thursday, 29 March 2012

3. CURRENT LANDSCAPE
‣ Retail is BIG: are 1.9 million retailers in
Australia with total revenues of $240 billion
‣ Retailers main game is still about driving
footfall because bricks-and-mortar sales
are:
- 90%+ of their revenue
- in-store conversion is 10x+ higher than
online
‣ Australia has amongst the highest
adoption of smartphones in the world
@StreetHawkApp
FB: StreetHawk Shopper
Thursday, 29 March 2012

4. MIND THE GAP!
use smartphones in- read reviews and get
70% store 42% product info
50% to compare prices 32% search in-store
inventory
of Oz business have
50% to get promotions
and coupons 50% a website. How many
have a mobile site or
app?
Google Insights
@StreetHawkApp
Thursday, 29 March 2012

5. LOCATION BASED SERVICES
DELIVER PROFITABLE FOOTFALL
have clicked onto ads
78% of mobile consumers
use location-based apps 34% because of a location
specific message
go to a BAM store
20% after seeing relevant
mobile ads
Mobile affects shoppers’ behaviour in real world @StreetHawkApp
FB: StreetHawk Shopper
*JiWire, Biz Report Mobile Marketing Feb 10, 2011
Thursday, 29 March 2012

6. MOBILE:
THE SHOPPERS’ JOURNEY
Search - find shops
Local Apps -
StreetHawk !"#$%&'()#"*+,-&
LB Advertising
Price Comparison
Coupons Enabled via Qr Codes
and NFC
Search Inventory
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2/1+,1$(/3+/14&&&&&&&& Product Reviews
5,"67#1&./8",3$9"/& Video
Get Help
Upsellls/Cross Sells
Payment via Phone 5$-3+/14&
Online Buy
:"/*+,)("/&
Pay via Sales Assistants @StreetHawkApp
Mobile Device FB: StreetHawk Shopper
Thursday, 29 March 2012

7. WHAT PROBLEM ARE WE SOLVING?
FOR
SHOPPERS:
“STREETHAWK is
the
personal
SAVES TIME &
shopper
in
your
pocket
that
lets
you
find
all
the
MONEY
fashion
you
want
around
you
NOW”
FOR RETAILERS:
“STREETHAWK
is
the
last
500m
solu=on” SURFACES
DEEP RETAIL
INVENTORY
Mobile/
hyper-­‐local
shopping
is
emerging
as
the
next
‘big
thing’
@StreetHawkApp
Thursday, 29 March 2012

8. @StreetHawkApp
FB: StreetHawk Shopper
Thursday, 29 March 2012

9. SECRET SAUCE/IP
(IN-HOUSE DEVELOPED INTELLECTUAL PROPERTY)
RRR
Matching Engine
Personalised,
Relevant Alerts
about the
stuff David
Wants
David’s
Wants
Behaviours
Location
RIGHT PERSON, RIGHT PLACE, RIGHT TIME
Thursday, 29 March 2012

10. WHAT DO YOU THINK?
VOTE!
‣http://svy.mk/georabble
‣I will publish the result at streethawk.com.au and
on twitter - @StreetHawkApp
@StreetHawkApp
FB: StreetHawk Shopper
Thursday, 29 March 2012

11. THE ASK
‣We’re currently in the process of raising capital from
angels and/or strategic institutions
‣We’re looking for retail and media connections
‣Download the app - look for ‘StreetHawk’ in the App
Store. Rate us!
‣ Friend us on FB - StreetHawk Shopper
‣Vote: http://svy.mk/georabble
@StreetHawkApp
FB: StreetHawk Shopper
Thursday, 29 March 2012

12. THANKS/ QUESTIONS!
David went shopping with StreetHawk...
‣ Vote: http://svy.mk/georabble Marcs Trousers 37.5% off
FrenchCon Shirt 56% off
Saba belt 25% off
‣ Thanks for your time!
‣ Questions $130 saved
elapsed time: 23mins
‣ Contact Natasha Rawlings
CEO on 0431 317937 @StreetHawkApp
natasha@streethawk.com.au FB: StreetHawk Shopper
Thursday, 29 March 2012