In this presentation, David Jenyns talks about video marketing for businesses. He explains its importance and how you could gain from doing it. He also walks you through the process of creating a web video marketing.
To know more about web video marketing, visit http://www.melbourneseoservices.com/seo-services-australia/web-video-production/
2. DO MOREVIDEO NOW
• YouTube is tag #2 search engine
• iPad users consume 3x as much video
• GoogleTV is coming
• Faster internet = more video consumption
• It's in your search e.g. "ISO consulting melbourne"
3. WHAT IT DOES FORYOU
• People do business with people
• Authenticity & transparency & keep it real
• Expert positioning
• Making things easier, who wants to read?
• Enjoy easier rankings
4. WHERETO USE IT
• Homepage: Big frustration, call to action
• Service: Clear explanation
• About Us:Tell your story
• Autoresponder:Top Questions 10 x 10
5. TESTIMONIALS
• How were things going before us?
• Why did you come to us?
• How did we work with you?
• What were the results?
• What'd it mean to you?
• Why would you recommend us?
• Anything else you'd like to add?
6. MY RECORDINGTIPS
• Speak to the camera
• Don't read from a script
• Don't be Danoz Direct
• Zoom in and out at cuts
7. THE STRUCTURE OFVIDEO
• Intro (professional & hook) www.istock.com
• Lower third
• Always include your url
• Outro (call to action)
• Music
9. OPTIMISINGYOURVIDEOS
• Select Keywords
• Titles
• Description (remember to include your url)
• Tags
• What your competition doing?
• e.g. "Trading Advice" http://www.youtube.com/watch?v=VAkptBvbV4c