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VIDEO MARKETING
Video killed the radio star.
DO MOREVIDEO NOW
• YouTube is tag #2 search engine 	

• iPad users consume 3x as much video	

• GoogleTV is coming	

• Faster internet = more video consumption	

• It's in your search e.g. "ISO consulting melbourne"
WHAT IT DOES FORYOU
• People do business with people 	

• Authenticity & transparency & keep it real	

• Expert positioning	

• Making things easier, who wants to read?	

• Enjoy easier rankings
WHERETO USE IT
• Homepage: Big frustration, call to action 	

• Service: Clear explanation	

• About Us:Tell your story	

• Autoresponder:Top Questions 10 x 10
TESTIMONIALS
• How were things going before us?	

• Why did you come to us?	

• How did we work with you?	

• What were the results?





• What'd it mean to you?	

• Why would you recommend us?	

• Anything else you'd like to add?
MY RECORDINGTIPS
• Speak to the camera 	

• Don't read from a script	

• Don't be Danoz Direct	

• Zoom in and out at cuts
THE STRUCTURE OFVIDEO
• Intro (professional & hook) www.istock.com	

• Lower third	

• Always include your url	

• Outro (call to action)	

• Music
WHATYOU’LL NEED
• Lights	

• Camera	

• Tripod	

• Microphone	

• iMove or Movie Maker	

• ScreenFlow or Camtasia
OPTIMISINGYOURVIDEOS
• Select Keywords 	

• Titles 	

• Description (remember to include your url)	

• Tags	

• What your competition doing?	

• e.g. "Trading Advice" http://www.youtube.com/watch?v=VAkptBvbV4c
UNDERSTANDINGTHE ALGORITHM
• Back links 	

• Embeds 	

• Views	

• Ratings 	

• Comments 

• Age	

• Playlists	

• Channel views	

• Subscribers
CHANNEL SECRETS
• Selecting your user name 	

• Change background image	

• SetYour channel type	

• Tell them to subscribe
DON’T BE PERFECT...
• 300+ videos in 3 years 	

• Quantity vs quality	

• http://www.youtube.com/watch?v=Du3xnRe2U0E	

• Start with 4-5 videos	

• Daryl Guppy,TradeSim, charting software, trading psychology
QUESTIONS

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Web Video Marketing For Businesses Made Easy

  • 2. DO MOREVIDEO NOW • YouTube is tag #2 search engine • iPad users consume 3x as much video • GoogleTV is coming • Faster internet = more video consumption • It's in your search e.g. "ISO consulting melbourne"
  • 3. WHAT IT DOES FORYOU • People do business with people • Authenticity & transparency & keep it real • Expert positioning • Making things easier, who wants to read? • Enjoy easier rankings
  • 4. WHERETO USE IT • Homepage: Big frustration, call to action • Service: Clear explanation • About Us:Tell your story • Autoresponder:Top Questions 10 x 10
  • 5. TESTIMONIALS • How were things going before us? • Why did you come to us? • How did we work with you? • What were the results?
 
 
 • What'd it mean to you? • Why would you recommend us? • Anything else you'd like to add?
  • 6. MY RECORDINGTIPS • Speak to the camera • Don't read from a script • Don't be Danoz Direct • Zoom in and out at cuts
  • 7. THE STRUCTURE OFVIDEO • Intro (professional & hook) www.istock.com • Lower third • Always include your url • Outro (call to action) • Music
  • 8. WHATYOU’LL NEED • Lights • Camera • Tripod • Microphone • iMove or Movie Maker • ScreenFlow or Camtasia
  • 9. OPTIMISINGYOURVIDEOS • Select Keywords • Titles • Description (remember to include your url) • Tags • What your competition doing? • e.g. "Trading Advice" http://www.youtube.com/watch?v=VAkptBvbV4c
  • 10. UNDERSTANDINGTHE ALGORITHM • Back links • Embeds • Views • Ratings • Comments 
 • Age • Playlists • Channel views • Subscribers
  • 11. CHANNEL SECRETS • Selecting your user name • Change background image • SetYour channel type • Tell them to subscribe
  • 12. DON’T BE PERFECT... • 300+ videos in 3 years • Quantity vs quality • http://www.youtube.com/watch?v=Du3xnRe2U0E • Start with 4-5 videos • Daryl Guppy,TradeSim, charting software, trading psychology