Social media for business - A quick guide to best practice.

1. social media
for business
by danny williams
twitter: @digital_danny

2. “ A brand is no longer what we tell the
consumer it is – it is what consumers tell
each other it is. “
Proctor and Gamble CEO
“Our head of social media is the customer”
McDonalds spokesman

3. who is social media for?
• Social media used to be for the kids!
• Today, huge brands are embracing social
media:

4. the numbers
•
•
•
•
•
Facebook – 1.26 BILLION users
Twitter – 500 MILLION users
Google+ - 343 MILLION users
LinkedIn – 238 MILLION users
Flickr – 87 MILLION users with 8 BILLION
photos uploaded

5. the digital town square…

7. The town square
• many years ago, people used to gather in town
squares, discuss their lives, purchases, work etc.
• the town crier used to be the man to tell them what
was going on and „” head to the blacksmith for offers
!”
• these days people gather on social media. you
need to be the town criers , deliver our message
, our brand to social media. With GLOBAL REACH

8. If this is where the people
are, this is where your town crier
needs to be.
where your message needs to
be.

9. Benefits of social media

10. what are the benefits?
• Cheap!
• Build relationships / Networks
• Lead generation
• Bring together a community of interest
• Establish industry credibility
• Drive information
• Improve SEO
( Search engine optimisation)

11. social media and SEO
• Facebook posts and Google+ posts are
indexed by Google search engines
• Social signals, brand signals are all
indexed.
• Questions and answers – Google is
leaning towards more question based
listings - this is down to voice searches on
tablets and mobile devices.

12. most importantly…
social media is a tactic in your
marketing strategy

13. engagement

14. how to engage on social media
• People are on the internet for 2 reasons:
1. To be entertained
2. To solve a problem
And quickly!
Your business is in business to solve other
people‟s problems.

15. Elee & garth

16. nope, not these two..
+

17. this ELEE and GARTH!
Engage
Listen
Educate
Entertain
Gratuity
Accountability
Reciprocity
Transparency
Honesty

18. social media essentials
• Social media guidelines for all
• Social media strategy
– Clear outcomes
– Clear content and delivery strategy
• Automation (to be used sparingly)
• Service 1st
– How can you help others
• Earn the right to promote

19. content and delivery

20. without great content there is
NO POINT in engaging in
social activity.

21. content types
• Advanced content – manuals, video
instructions etc
• Blog / website content
• Videos / webinars / from the MD
• Images / infographics
• Plugins / apps
• Press releases

22. content strategy
•
•
•
•
•
•
Look at a strategy / plan
Identify campaign approach (deliverables)
Conversation – personal
Other‟s content (retweets / shares)
Client news and activity
Timely news and industry news.

23. what content should be distributed?
Company content
Industry specific content
Conversation

24. content distribution
• This should be consistent across all
channels with key messages and
objectives
• Audience relevant
Whilst remembering to:
• Be informative
• Provide feedback
• Provide support

25. end result?

26. you are on the right track to building
audience relevant, valuable content
and placing it in the direct line of the
target market