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One Touch™ Can Opener

International Design Excellence Awards 2007

         Gold Winner Case Study
ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY




                                       – PAGE 1 –
ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY


                                One Touch ™ Can Opener

With sales of over 125 million units each year, the can opener is perhaps the quintessential everyday
tool. Since its invention in 1858 many different types of can opener varying in design and operating


innovation.

With no real change in the concept for many years and yet nearly half a representative sample of test
users reporting that the strength needed to grip a manual can opener’s levers while simultaneously
turning the handle was beyond their comfort level, DAKA set out to design a cordless, hands-free
can opener that could be easily used by anyone to open a can with the simple touch of a button.

The result was a multi award-winning, international best selling product.




The Problem



50Kg (100 lbs) and then requires an additional burst of power to actually pierce the can lid. When a
person uses a manual can opener, the application of appropriate force is instinctively adjusted until



To reproduce this in an automatic mechanism is not easy as evidenced by the many electric can
openers that still require human force to pierce the lid and start the cutting action. What was needed
was a mechanism that could not only walk the cutting blade around the can automatically as many


intervention.



timer needed to be included in order to bring the opener to a stop when a full cycle around the can
was complete and the can fully opened.

Furthermore, the internal mechanism, the motor, power source, gearing, cutting mechanism and


into an average kitchen drawer.



obtained from just two small AA batteries.




                                              – PAGE 2 –
ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY




                                       – PAGE 3 –
ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY


The Solution



number of parts. To achieve the necessary reduction in parts, value engineering and intense
optimization was called for, central to which was the injection moulding process which would enable
multiple features and functions to be integrated into each part.

Using injection moulding conveniently afforded the creative team together with lead design consultant
Mark Sanders of MAS Design Products Ltd., the almost total creative freedom that a project such as
this called for. Most of the design goals were indeed met when it was realised that the drive gearing
for the powerful cutter could be combined with a ‘geneva mechanism’ for the timing function using
the same parts



and precision required for each part was achieved. For the internal mechanism, Acetal (plastic


Choosing Acetal also eliminated the necessity for separate bearings, allowing the part count to be
reduced even further.

The result was a unique (and patented) mechanism, made of just 3 parts. Several functions being
integrated into each part which can generate the necessary 50 Kg force, provide the timing function




                                              – PAGE 4 –
ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY




                                       – PAGE 5 –
ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY


The Design

In the early stages of design, several concepts were developed and full size mock-ups were tested




focus on ease of manufacture, rather than ease of use. They highlighted elements of early mockups
that made the shape more unattractive or introduced ‘dirt traps. They also highlighted just how


can opener functioned better were chosen over those prototype openers that actually did function
better - a clear signal that the key to creating the ultimate can opener lay in the combination of
superior functionality and attractive design.




“Simplicity is the ultimate sophistication.” Leonardo Da Vinci



alongside the product’s overall shape. In fact, bearing in mind the importance that design would
clearly play in the product’s success, even the appearance of the internal details was carefully


attractive.

With the number of parts down to a bare minimum and with the comments of the test panel in
mind, unsightly features were then eliminated from the design; the can opener’s cutter and drive
wheels were made to retract when not in use which also meant the potential for any user injury


streamlined by splitting the unit into two halves which could be easily slid apart.



the sharp edges and even sharper blades of traditional can openers proved altogether more inviting
to the touch.




                                                – PAGE 6 –
ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY




Conclusion




– as evidenced by the One Touch™ Can Opener’s success.



Can Opener has proven highly popular with all audiences. Household buyers like its sleek design
and the convenience of a small, battery-operated but powerful opener. Parents praise its safety


without the manual strength to initiate an opener’s cutting action.

The runaway success of the One Touch™ can opener - over 7 million units have been sold to date
- pointed to the overwhelming market potential for simple, smart, handheld kitchen appliances that
address practical needs with style. From this core concept and following the same philosophy, a
whole family of products has been developed under a new One Touch™ brand including a jar opener
and a wine bottle opener amongst others.




                                              – PAGE 7 –
ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY




                                One Touch™ Automatic Can Opener




1                                     2                                  3




Simply place the Can Opener on top   The opener ‘walks’ around the can   Remove the can’s lid.
of the can and press the button.     and switches itself off.




                                                 – PAGE 8 –
ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY


ABOUT THE AUTHORS
Pat Mah


                           Pat Mah is fueled by a passion for innovation and a personal mission to
                           produce high-quality products. “There have been attempts to develop a
                           ‘better’ can opener, but never a completely No-Hands operation like One
                           Touch.”




Mark Sanders
                           Mark Sanders is a mechanical engineer who saw the light (that style does
                           matter !) so retrained as a designer at the RCA in London. Now working
                           as Designer and Inventor he specialises in combining structural and
                           mechanical engineering with industrial design, and especially elegant,
                           affordable, folding and dynamic products.




ABOUT DAKA

Founded in 1993, Daka is an award-winning design and development company from Hong Kong.
Daka designs, develops and markets innovative products for the global consumer market via
established and well-know brands. Daka is a leader in applying technology to consumer products
and has developed a strong intellectual property portfolio, which the company leverages to develop



www.daka.com.hk

www.onetouchproducts.com

ABOUT IDEA




Winning the IDEA is a distinction like no other that brands a design as the very best in the business,
among peers, among clients and among consumers around the world.

IDSA is the voice of industrial design, committed to advancing the profession through education,
information, community and advocacy.

For more information about IDEA, please refer to www.idsa.org



                                              – PAGE 9 –
ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY


Disclaimer and Notice

With respect to the wordings, graphics, drawings, information and data provided in the Case Study (“Information and Data”), all
reasonable efforts are made to ensure that the Information and Data provided are correct. However, Daka Research Inc. disclaims


Data. The Daka Research Inc. takes no responsibility and assumes no liability for the content of Information and Data, including
without limitation any mistake, error, omission, infringement, defamation, falsehood, or other material or omission that might of-
fend or otherwise give rise to any claim or complaint. The Daka Research Inc. will in no circumstances be liable to any user of the
Information and Data for any loss or damage caused by a user’s reliance on the Information and Data or in any way connected
with access to or use of the Information and Data. It is the responsibility of the user to evaluate the accuracy or completeness of
the Information and Data.

The user hereby acknowledges that the Information and Data are protected by copyright. Any user is prohibited from copying,


Disposal by the user is communicated to the Daka Research Inc.; and (ii) the user agrees and undertakes to the Daka Research


clear citation or indication of Daka Research Inc.’s copyright on or at any time of Disposal. Daka Research Inc. shall have an
absolute discretion on the decision of the satisfaction as stipulated in (ii).

The Information and Data are protected by Copyright Ordinance (Cap 528) of the Hong Kong Special Administrative Region and
remains the property of the Daka Research Inc. The use of the Information and Data is subject to our Disclaimer.




                                                              – PAGE 10 –
CONTACTS
                Giovanni Zangrande
                 Marketing Director
                Tel: 852-27563862

Email: info@daka.com.hk / info@onetouchproducts.com


    © 2007 Daka Research Inc. All Right Reserved.

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Can opener design

  • 1. One Touch™ Can Opener International Design Excellence Awards 2007 Gold Winner Case Study
  • 2. ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY – PAGE 1 –
  • 3. ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY One Touch ™ Can Opener With sales of over 125 million units each year, the can opener is perhaps the quintessential everyday tool. Since its invention in 1858 many different types of can opener varying in design and operating innovation. With no real change in the concept for many years and yet nearly half a representative sample of test users reporting that the strength needed to grip a manual can opener’s levers while simultaneously turning the handle was beyond their comfort level, DAKA set out to design a cordless, hands-free can opener that could be easily used by anyone to open a can with the simple touch of a button. The result was a multi award-winning, international best selling product. The Problem 50Kg (100 lbs) and then requires an additional burst of power to actually pierce the can lid. When a person uses a manual can opener, the application of appropriate force is instinctively adjusted until To reproduce this in an automatic mechanism is not easy as evidenced by the many electric can openers that still require human force to pierce the lid and start the cutting action. What was needed was a mechanism that could not only walk the cutting blade around the can automatically as many intervention. timer needed to be included in order to bring the opener to a stop when a full cycle around the can was complete and the can fully opened. Furthermore, the internal mechanism, the motor, power source, gearing, cutting mechanism and into an average kitchen drawer. obtained from just two small AA batteries. – PAGE 2 –
  • 4. ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY – PAGE 3 –
  • 5. ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY The Solution number of parts. To achieve the necessary reduction in parts, value engineering and intense optimization was called for, central to which was the injection moulding process which would enable multiple features and functions to be integrated into each part. Using injection moulding conveniently afforded the creative team together with lead design consultant Mark Sanders of MAS Design Products Ltd., the almost total creative freedom that a project such as this called for. Most of the design goals were indeed met when it was realised that the drive gearing for the powerful cutter could be combined with a ‘geneva mechanism’ for the timing function using the same parts and precision required for each part was achieved. For the internal mechanism, Acetal (plastic Choosing Acetal also eliminated the necessity for separate bearings, allowing the part count to be reduced even further. The result was a unique (and patented) mechanism, made of just 3 parts. Several functions being integrated into each part which can generate the necessary 50 Kg force, provide the timing function – PAGE 4 –
  • 6. ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY – PAGE 5 –
  • 7. ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY The Design In the early stages of design, several concepts were developed and full size mock-ups were tested focus on ease of manufacture, rather than ease of use. They highlighted elements of early mockups that made the shape more unattractive or introduced ‘dirt traps. They also highlighted just how can opener functioned better were chosen over those prototype openers that actually did function better - a clear signal that the key to creating the ultimate can opener lay in the combination of superior functionality and attractive design. “Simplicity is the ultimate sophistication.” Leonardo Da Vinci alongside the product’s overall shape. In fact, bearing in mind the importance that design would clearly play in the product’s success, even the appearance of the internal details was carefully attractive. With the number of parts down to a bare minimum and with the comments of the test panel in mind, unsightly features were then eliminated from the design; the can opener’s cutter and drive wheels were made to retract when not in use which also meant the potential for any user injury streamlined by splitting the unit into two halves which could be easily slid apart. the sharp edges and even sharper blades of traditional can openers proved altogether more inviting to the touch. – PAGE 6 –
  • 8. ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY Conclusion – as evidenced by the One Touch™ Can Opener’s success. Can Opener has proven highly popular with all audiences. Household buyers like its sleek design and the convenience of a small, battery-operated but powerful opener. Parents praise its safety without the manual strength to initiate an opener’s cutting action. The runaway success of the One Touch™ can opener - over 7 million units have been sold to date - pointed to the overwhelming market potential for simple, smart, handheld kitchen appliances that address practical needs with style. From this core concept and following the same philosophy, a whole family of products has been developed under a new One Touch™ brand including a jar opener and a wine bottle opener amongst others. – PAGE 7 –
  • 9. ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY One Touch™ Automatic Can Opener 1 2 3 Simply place the Can Opener on top The opener ‘walks’ around the can Remove the can’s lid. of the can and press the button. and switches itself off. – PAGE 8 –
  • 10. ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY ABOUT THE AUTHORS Pat Mah Pat Mah is fueled by a passion for innovation and a personal mission to produce high-quality products. “There have been attempts to develop a ‘better’ can opener, but never a completely No-Hands operation like One Touch.” Mark Sanders Mark Sanders is a mechanical engineer who saw the light (that style does matter !) so retrained as a designer at the RCA in London. Now working as Designer and Inventor he specialises in combining structural and mechanical engineering with industrial design, and especially elegant, affordable, folding and dynamic products. ABOUT DAKA Founded in 1993, Daka is an award-winning design and development company from Hong Kong. Daka designs, develops and markets innovative products for the global consumer market via established and well-know brands. Daka is a leader in applying technology to consumer products and has developed a strong intellectual property portfolio, which the company leverages to develop www.daka.com.hk www.onetouchproducts.com ABOUT IDEA Winning the IDEA is a distinction like no other that brands a design as the very best in the business, among peers, among clients and among consumers around the world. IDSA is the voice of industrial design, committed to advancing the profession through education, information, community and advocacy. For more information about IDEA, please refer to www.idsa.org – PAGE 9 –
  • 11. ONE TOUCH™ CAN OPENER INTERNATIONAL DESIGN EXCELLENCE AWARDS 2007 GOLD WINNER CASE STUDY Disclaimer and Notice With respect to the wordings, graphics, drawings, information and data provided in the Case Study (“Information and Data”), all reasonable efforts are made to ensure that the Information and Data provided are correct. However, Daka Research Inc. disclaims Data. The Daka Research Inc. takes no responsibility and assumes no liability for the content of Information and Data, including without limitation any mistake, error, omission, infringement, defamation, falsehood, or other material or omission that might of- fend or otherwise give rise to any claim or complaint. The Daka Research Inc. will in no circumstances be liable to any user of the Information and Data for any loss or damage caused by a user’s reliance on the Information and Data or in any way connected with access to or use of the Information and Data. It is the responsibility of the user to evaluate the accuracy or completeness of the Information and Data. The user hereby acknowledges that the Information and Data are protected by copyright. Any user is prohibited from copying, Disposal by the user is communicated to the Daka Research Inc.; and (ii) the user agrees and undertakes to the Daka Research clear citation or indication of Daka Research Inc.’s copyright on or at any time of Disposal. Daka Research Inc. shall have an absolute discretion on the decision of the satisfaction as stipulated in (ii). The Information and Data are protected by Copyright Ordinance (Cap 528) of the Hong Kong Special Administrative Region and remains the property of the Daka Research Inc. The use of the Information and Data is subject to our Disclaimer. – PAGE 10 –
  • 12. CONTACTS Giovanni Zangrande Marketing Director Tel: 852-27563862 Email: info@daka.com.hk / info@onetouchproducts.com © 2007 Daka Research Inc. All Right Reserved.