This document provides an overview of social media and tips for getting started. It discusses the top social networks, their unique visitors, and that social media is about sharing content and conversations with people. It recommends starting where your target audience is active and owning your own web presence rather than renting space. It suggests going where people are both within and outside your church. It also provides guidelines for how much time to dedicate to social media each day and tips for creating and curating strategic, scheduled, and spontaneous content that focuses on a few topics at least once a week.

1. Social Media Quick Start
with DJ Chuang

2. top social networks
• Facebook • Tumblr /
WordPress
• Twitter
• Pinterest • YouTube
• Google+
• Instagram

3. monthly unique visitors (in millions) 2012
YouTube 800
Facebook 750
WordPress 329
Twitter 250
LinkedIn 110
Google+ 65
Tumblr 33
Pinterest
17.8
10.2
Instagram

4. what is social media all about ?

5. what is social media all about ?
• people
• sharing content: text, image, video
• having conversations

6. [twi%er]
#nwlc12
[txt]
949-­‐243-­‐7260
where do you start ?
• where the people are
• how you communicate best?
• “own, don’t rent” = web presence are
fish where the fish
• “fish where the fish are” = be social

9. where do you start ?
• go where the people are
• in your church
• outside your church:
in your community & in the world

10. how much time ?
• average Facebook user = 17.94 minutes/
day
• average YouTube user = 9.58 minutes/day
• average visit on Twitter = 5.83 minutes/day
• average time on Pinterest = 14.2 minutes

11. how much time ?
• everyone has 24 hours a day
• we make time for what’s important
• how will you manage it? where will
you use it?

12. on using social media
• strategic
• scheduled
• spontaneous

13. the clock is ticking
95% of all activity
on a Facebook post
in 22 hours
92% of RTs and 97% of @ mentions
on Twitter
in the first hour

14. what do you say ?
• quotes & thoughts
• links to articles, photos, audios, videos
• questions & answers
• reply to @ mentions, thank for RTs
• search for #hashtag to join
conversations on Twitter

15. where does your content live ?
• how you communicate best?
• 3 kinds of media: owned, paid, earned
• “own, don’t rent”
• establish your web presence
• start with 1 before you go to 2

17. creating & curating content
• focus on a few topics
• at least 1x per week
• invite comments
• share your new post
• let your passion come through GO

18. connect
DJ
Chuang
<djchuang.com>
[email]
djchuang@gmail.com
[phone]
949-­‐243-­‐7260
[twi%er]
@djchuang
facebook.com/djchuang