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Towards a Framework for Visual Literacy Instruction David Jakes
Today
 Jakes.editme.com
Visual literacy is composed of three discrete skills: 	Navigating 	Evaluating 	Communicating
There is a biological basis for visual communication
3.5 pounds or 1.6 kilograms 12 billion cells
30,000 1,000,000
Emotion, depicted through visual means, sells the message

“Communication is the transfer of emotion
” Seth Godin
Photo from flickr/bill biggert
6679 Polaroids, March 31, 1979 to October 25, 1997 Image from mentalfloss.com
Water buffalo Water Buffalo Movie
Video obituary The Last Word, Art Buchwald, literally

[object Object]
Accessing, evaluating and synthesizing media
Project management
Technical and computer use
Understanding how to use intellectual property in an ethical and socially acceptable manner,[object Object]
The most powerful producer of visual imagery is the individual, it’s you

Photo by Eliot Ward of Adam Stacey
Image from America2050.com
Photo by Janis Krum
Nasa.gov
Instagr.am
Flickr and Facebook are two of the world’s largest photo sites.  Which is bigger? 5.1 billion images on Flickr 2.5 billion per month on Facebook, 30 billion per year!  pingdom
A day’s worth of content is uploaded into YouTube every minute. YouTube serves 1 billion videos in a single day. pingdom
You have to share it.
“You are now defined by what you create, share, and allow others to mash up.”  	John Seely Brown
Creative Commons
Individuals must be capable of working in multiple mediums to create messages, in accordance with the principles of visual literacy.
Stories for Change
Create content in Google Earth
Photosynth
From Good.is
Image from fastcodesign.com
Image from fastcodesign.com
Many Eyes Visualizations
10%
35%
65% From Brain Rules, Dr. John Medina | See  Multimodal Learning
Richard Mayer, Multimedia Learning Information presentation vs. Cognitive guidance
Richard Mayer, Multimedia Learning Multimedia Principle Coherence Principle Contiguity Principle Signaling Principle Personalization Principle
Visuals, when combined with other multimedia, provide individuals with a competitive voice.
True America, Digital Diplomacy Project
179,997 views,  2,046 ratings and 2,500+ comments
Networks for sharing and collaboration extend that voice
 Courtesy of Gapingvoid.com

and that voice forms the basis of community as a contributing member of a conversation.

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Towards a Framework for Visual Literacy Thinking