Lesson_04_ist402_google_adwords_02

AdWords – the Big Picture and the Details! and Dealing with the Client Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]

What is Keyword Advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Keyword Advertising?

How Does PPC Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],What is Keyword Advertising?

Who Offers Sponsored Search? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Paid (PPC, Sponsored) What is sponsored search?

3. MSN Search Advertising http:// advertising.microsoft.com /search-advertising ,[object Object],[object Object],What is sponsored search?

Great Readings for Getting Started with Paid Search ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Creating a Google AdWords Account

[object Object],[object Object],Creating a Google AdWords Account Pennsylvania State College PA Area State College

[object Object],Creating a Google AdWords Account

[object Object],[object Object],[object Object],[object Object],Creating a Google AdWords Account

[object Object],[object Object],[object Object],Creating a Google AdWords Account

For more optional information visit AdWords Demos and Guides https:// adwords.google.com/select/library/index.html Creating a Google AdWords Account

AdWords Versus AdSense Google Overview

Take a quick (10 screen) AdSense Tour at http:// www.google.com/services/adsense_tour/index.html Google Overview

Reasons to Use Google AdWords for Sponsored Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Overview

Where do Appear? ,[object Object],[object Object],[object Object],[object Object],Google Overview

Google’s Network Google’s Search Network Partners Google’s Gmail Google’s Content Network Partners Google Overview

Two Types of Campaigns ,[object Object],[object Object],[object Object],[object Object],AdWords Strategy Standard and most popular type

It is at the campaign level where you determine whether or not to show ads on the Google Network AdWords Structure

There are several layers to an AdWords account, each with its own components: ,[object Object],[object Object],[object Object],[object Object],AdWords Structure

Account Campaign A Campaign B AdWords Structure You will need to develop strategy at both the CAMPAIGN level and the AD GROUP level Ad Group 1 Ad Group 2 Ad Group 3 Ad Group 4 Ad Group 5

Finishing Up with the Client? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting things going with the client?

Finishing Up with the Client? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting things going with the client?

To Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting things going with the client?

Thank you! (reminder to do your daily logs) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]

Lesson_04_ist402_google_adwords_02

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